It talks abot Mcclelland's Theory of Achievement Motivation. It also explain the types of contribution towards the motivation

1. DR. C. BEULAH JAYARANI
M.SC., M.A, M.ED, M.PHIL (EDN), M.PHIL (ZOO),
NET, PH.D (EDN)
ASST. PROFESSOR,
LOYOLA COLLEGE OF EDUCATION,
CHENNAI - 34

2. INTRODUCTION
•Motivation of people depends on the strength
of their motives.
•Motives are defined as needs, wants, drives,
or impulses within the individual.
•Motives are the "whys" of behavior.

3. ACHIEVEMENT MOTIVATION THEORY
A PERSON’S MOTIVATION AND
EFFECTIVENESS IN CERTAIN JOB
FUNCTIONS ARE INFLUENCED BY THESE
THREE NEEDS:
• NEED FOR ACHIEVEMENT
• NEED FOR AFFILIATION
• NEED FOR POWER/AUTHORITY

4. NEED FOR ACHIEVEMENT
(nAch)
• DEFINITION: Achievement Motivation is defined as a non-
conscious concern for achieving excellence through
individual efforts.
• Persons with “Achievement Motivation”, seek achievement,
attainment of realistic but challenging goals, and
advancement in the job.
• They prefer either to work alone or with other high achievers.

5. NEED FOR AFFILIATION
(nAffil)
• DEFINITION: Affiliation Motivation is defined as a
non-conscious concern for establishing, maintaining, and
restoring close personal relationships with others.
• Persons with “Affiliation Motivation”, have a need for
friendly relationship and is motivated towards interaction
with other people.
• These people are team players, will often go along with
whatever the rest of the group wants to do.

6. 3. NEED FOR AUTHORITY / POWER
(nPow)
• DEFINITION: Power Motivation is defined as the concern for
acquiring status and having an impact on others. McClelland used
power motivation as a measure of social influence behaviors.
• Persons with “Power Motivation”, tend to control and influence
others.
• They have a need to win arguments, a need to be effective and to
make an impact.
• There is a strong need to lead and for their ideas to prevail.
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7. SUMMARY