2. Ace Hardware and Media Links Advertising are excited to offer you the opportunity to
participate in an annual digital display advertising campaign, geared toward the promotion
of your independent Ace Hardware store! By utilizing the purchasing power of your entire
dealer group, your required investment will be approximately 33% lower than purchasing
individually. Ace Hardware will also match your investment up to $200 per month, or
$2,400 per year. Total impressions will be cumulative over a one year period, and
coordinated to provide strategic exposure based on and aligning with peak selling cycles.
• Above the fold placement
• More than 2,000,000 websites
• Reaches 92% of US internet users
• Multi-targeting capabilities
DIGITAL DISPLAY ADVERTISING
3. GEOGRAPHICAL TARGETING
To minimize waste audience, your ads are only displayed to
users within defined geographical parameters.
Filtering Methods
State, County, City, Zip Code and/or Radius
4. RELATIVITY TO CONTENT
Messages are delivered to interested users at the exact moment they’re actively engaged in
viewing content related to your business and its products or services.
SEARCH HISTORY
Ads are displayed based on categorization of users:
This form of audience targeting allows us to target people based on recent online search
behaviors which show they possess an “interest” in your business and it’s specific content.
We can then show them highly relevant ads wherever they are online.
TARGETING METHODS
IN-MARKET BUYERS
Google’s algorithms determine and locate customers who are researching products and actively
considering buying a service or product like those you offer.
