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From December 2008

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  • 28,772 = 44,661 15,889
  • *BIG Research 2007 **Forrester State of Retailing Online 2007
  • Forrester
  • Clicks&Coffee

    1. 1. Harnessing the power of the World Wide Web
    2. 2. Today’s Agenda <ul><li>Why Clicks & Coffee </li></ul><ul><li>Quick Facts about the Internet </li></ul><ul><li>Review 4 Types of Online Advertising </li></ul><ul><ul><li>Banner Advertising </li></ul></ul><ul><ul><li>Search Engine Marketing (PPC) </li></ul></ul><ul><ul><li>E-Savers & E-Newsletters </li></ul></ul><ul><ul><li>Online Directories </li></ul></ul><ul><li> Highlights </li></ul><ul><ul><li>For Users </li></ul></ul><ul><ul><li>For Advertisers </li></ul></ul>
    3. 3. Why Clicks & Coffee?
    4. 4. Quick Facts <ul><li>US Household Internet penetration reached 83.43% in Q1 of 2007 (52.72% of HH have Broadband). </li></ul><ul><li>89% Research Online* / Only 7% of Retail Sales occur online**. </li></ul><ul><li>In 2007 52% of consumers switched from yellow pages to searching online. </li></ul><ul><li>Internet Users spend an average of 32.7 hours per week online and 16.4 hours watching TV. </li></ul>
    5. 5. Time with Media
    6. 6. Time Online
    7. 7. Who’s online?
    8. 8. Borrell Estimates
    9. 9. Opportunity For Local Advertisers <ul><li>95% of Searches are done at the local level. </li></ul><ul><li>Only 5% of online dollars were from local business! </li></ul>
    10. 10. Now What?
    11. 11. Types of Online Advertising <ul><li>Banners </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><ul><li>E-Savers </li></ul></ul><ul><ul><li>E-Newsletters </li></ul></ul><ul><li>Online Directories </li></ul>
    12. 12. Online Banner Advertising Leaderboard Large Rectangle
    13. 13. Online Banner Advertising <ul><li>CPM Model Most Widely Used </li></ul><ul><li>Some Sites serve Share. </li></ul><ul><li>Impression & Click Through Reporting </li></ul><ul><li>Flash Animation and relevant placement improve CTs. </li></ul>
    14. 14. Target your Online Banners Geo-Targeting Day-Parting Behavioral Targeting Demographic Targeting Interest Targeting
    15. 15. Search Engine Marketing <ul><li>5.6 Billion Online Searches </li></ul><ul><li>Only Pay When Clicked </li></ul><ul><li>Detail Reporting Allows you to view the results of your campaign </li></ul><ul><li>Can be purchased and managed independently and directly with Search Engines or through agency. </li></ul>
    16. 16. Search Engine Marketing Purchase Keywords User Performs Search for topic Using selected Keywords Business Sets Keyword Budget
    17. 17. Search Engine Marketing User Clicks On The Advertisement Money subtracted From Account Reports Show Impressions & Clicks
    18. 18. Email Marketing (E-Savers) <ul><li>Direct Response Marketing </li></ul><ul><li>Easy to Target Relevant Consumers </li></ul><ul><li>Low Cost </li></ul><ul><li>Need an AMAZING offer! </li></ul><ul><li>Detailed Campaign Reporting. </li></ul>
    19. 19. Email Marketing (E-Newsletters) <ul><li>Newsletters boast highest CT Rates </li></ul><ul><li>Target by Subject </li></ul><ul><li>Great to use for Branding </li></ul><ul><li>Even Lower Cost than E-Saver </li></ul><ul><li>Includes Detailed Reporting </li></ul>
    20. 20. Online Directories <ul><li>Your Business Displayed next to Relevant Content </li></ul><ul><li>Low Entry Cost </li></ul><ul><li>Be part of large website and be higher in search results </li></ul>
    21. 21. is the leading local website in Kitsap County
    22. 22. The News of our demise has been Greatly Exaggerated
    23. 23. Highlights <ul><li>Audience has never greater </li></ul><ul><ul><li>Daily grew by 15.46% to 43,993 </li></ul></ul><ul><ul><li>Sunday grew by 15.77% to 44,730 </li></ul></ul><ul><li>Voted Best Media Website by the Society of Professional Journalists. </li></ul><ul><li>Became a “WEB FIRST” Newsroom in early 2007. </li></ul><ul><li>Over 300,000 Monthly Unique Visitors. </li></ul><ul><li>Over 2.1 Million Page Views per month. </li></ul>
    24. 24. The 24 / 7 / 365 Newsroom
    25. 25. Users Can…
    26. 26. Users Can Also… <ul><li>Find a Job </li></ul><ul><li>Find a Car </li></ul><ul><li>Find a House </li></ul><ul><li>Search Garage Sales </li></ul><ul><li>See Movie Previews </li></ul><ul><li>Submit Videos </li></ul><ul><li>Hear Police Scanner </li></ul><ul><li>View & Buy Photos </li></ul><ul><li>Post Comments </li></ul>
    27. 27. Advertisers Can… <ul><li>Target Banner Advertising </li></ul><ul><li>Generate Leads </li></ul><ul><ul><li>Autos </li></ul></ul><ul><ul><li>Homes </li></ul></ul><ul><ul><li>Ask the Expert </li></ul></ul><ul><li>Buy SEM on Major Search Engines and track performance. </li></ul><ul><li>Showcase Ads on </li></ul><ul><li>Buy Behavior Targeted Banner advertising on Yahoo </li></ul><ul><li>Look for Employees using and HotJobs. </li></ul><ul><li> </li></ul>Reporting, Reporting, Reporting!
    28. 28. Helpful Links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    29. 29. Questions?