2. Targeting Strategies | APPROACH
Troy proposes the following strategy to deliver a comprehensive and
responsive solution for local audience targeting:
• LOCAL MEDIA PLANNING
We customize a media plan that shows how
to reach your marketing goals.
• ADVANCED CREATIVE DESIGN
We design powerful, dynamic display ads
that capture your audience’s attention and
communicate your brand’s image.
• TARGETING AD PLACEMENT ONLINE
We place this ad in front of your local
customers, using their favorite top-tier
websites.
• TRANSPARENT REPORTING
We supply transparent reports of your
campaign performance so you can track your
return on investment.
3. Targeting Strategies | GEOTARGETING
The Troy media plan outlines what ad placement strategy will
maximize the effectiveness of your campaign.
• Geographic Targeting
• Demographic Targeting
• Contextual Targeting
• Managed Site Placements
• Retargeting
• Reporting
• Performance Estimates
4. Targeting Strategies | GEOTARGETING
Targeting local traffic is an important
website marketing strategy.
Approximately 80% of people doing an
online business search are searching for
local businesses.
By geo-targeting online display ads to
viewers in your local area, you can build
brand awareness.
Doing so increases the likelihood that
when online viewers turn to search, they
will choose your business instead of your
competitors.
6. Reporting | DASHBOARD TRACKING
ENGAGEMENT
TRACKING
Features Interac,ons
• Video Plays
• Hover Overs
• View – Through
• Clicks
• Comple,on Rates
• Impressions
MEDIA
TRANSPARENCY
City
Retarge,ng
Website
Reach & Frequency
7. Creative Services | FEATURES
Troy’s Creative Services Team will create and enhance advanced rich media ad units in as few
as three business days. This includes all primary IAB ad sizes – the 160x600, 300x250, 728x90
and the 320x50 mobile leaderboard.
SOCIAL SHARING | MAP | VIDEO
