New betas and features are constantly being tested Releases a lot of research
Pros: Large Reach (over 90% of people on the internet), Easy to create an account, Planning tools make projecting performance possible, Integrates with all other Google products, including Google Analytics Cons: Typically has a low conversion rate, Daily Budgets Only, Recommended Budget Vary Wildly Depending on Targeting, 20% Over Daily Budget Possible, “Set It & Forget” isn’t a viable option, Proper optimization & targeting is not easy
Merchant Feed This is the crux of a shopping campaign. It is a feed that is uploaded into Merchant Center by the advertiser, which contains all of the information (include images) that are used in the PLAs. Cons: Without an optimized feed, PLAs cannot be successful, The feed must be maintained regularly by uploading updated versions. It cannot be edited without uploading a new feed in its entirety.
30% make $100K+ 44% are married
Pros: sticks to it’s budget (lifetime or daily) Cons: analytics are notoriously wrong. FB admitted this and still hasn’t fixed it CPC varies widely depending on targeting & time of year Average CPC in Q3 2016 was .29 cents, CPM was $7.19 Ads should be primarily image, only 20% of image can be text
Easy to ad Instagram ads when building FB ads Average CPC in Q3 2016 was $.72 Images need to look AMAZING
Lead gen website card and Vine were killed off Promoted trends cost $200K+ Audience is primarily younger (18-29) & male
Search ads are in beta, only advailable to select brands and those brands must be using Kenshoo & Shopify 34% of adults making over $75,000 use Pinterest. 42% of online women use Pinterest.
Very expensive platform. There is no way to determine what your budget should be prior to launching a campaign. Min. bid is $2, Daily Min. is $10 Do not use if you’re B2C or B2B & B2C Dynamic & display ads require whitelisting AND a $10K+ monthly ad spend 20% overage allowed
Top 3 are available for wholesalers *only available for merchants, plus sponsored product ads Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook
to advertise on either Amazon platform your products must be in the buy box. If you do not have a product in the buy box, then you will not be able to advertise through Amazon. buy box, it is the box on a product detail page where customers can add an item to their cart. For many products, there will be multiple sellers offering the same product and this is where you begin to see competition. Sellers must meet requirements to be eligible and if multiple sellers are eligible, Amazon further evaluates the sellers to choose the winner.
Anvil's Lunch & Learn on the 8 Most Popular Advertising Channels