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1. DIGITAL DISPLAY ADVERTISING

2. Western® is excited to offer you the opportunity to participate in an innovative and
targeted digital display advertising campaign this upcoming season! Although outside
normal co-op guidelines, we will be providing special approval for this campaign, which will
be geared toward the promotion of Western® Products and your independent retail store.
By utilizing the purchasing power of Western® Dealers throughout Ohio, Michigan and
Wisconsin, your required investment will be approximately 35% lower than purchasing
individually. Plus, special co-op approval means Western® will supply 50% of the required
investment toward this advertising opportunity.
• Above the fold placement
• More than 2,000,000 websites
• Reaches 92% of US internet users
• Multi-targeting capabilities
DIGITAL DISPLAY ADVERTISING

3. PRIMARY TARGETING
To minimize waste audience, your ads are only displayed to
users within defined geographical parameters.
Filtering Methods
State, County, City, Zip Code and/or Radius

4. RELATIVITY TO CONTENT
SEARCH HISTORY
Ads are displayed based on categorization of users:
This form of audience targeting allows us to target people based on recent online search
behaviors which show they possess an “interest” in your business and it’s specific content.
We can then show them highly relevant ads wherever they are online.
SECONDARY TARGETING METHODS
Google’s algorithms determine and locate customers who are researching products and actively
considering buying a service or product like those you offer.
IN-MARKET BUYERS
Google’s algorithms determine and locate customers who are researching products and actively
considering buying a service or product like those you offer.