This document discusses potential uses of phenocams in horticultural studies. It notes that understanding tree growth cycles is important for properly timing management operations in fruit production. While temperate/deciduous trees have relatively straightforward single growth flushes per year, evergreen subtropical trees can have multiple vegetative and reproductive growth flushes per year, with significant variation between seasons and trees. Key metrics identified for monitoring avocado growth include the timing of growth flushes and the proportion of trees involved in each flush.