The document discusses EY's Digital Media Attractiveness Index findings on emerging markets being primed for accelerated digital media adoption. Some key points highlighted are: 1) Emerging markets have condensed rates of technology adoption and digital media consumption compared to developed markets. 2) Younger generations in emerging markets, like Millennials and Generation C, are driving factors for growth due to high smartphone adoption and broadband penetration. 3) By 2016, emerging markets are projected to have twice as many broadband connections as developed markets and over 200% growth in smartphone shipments in countries like India, Indonesia, and Russia between 2014-2018.