COVID-19 Impact on E-commerce and Payments: Newsflash April 9-15, 2020 by ySt...yStats.com
This blog is part of a series of weekly insights that reveal the impact of the Coronavirus pandemic on global E-Commerce, Online Payment and many other vertical topics such as Online Travel, Cross-Border, Online Education etc.
COVID-19 Impact on E-commerce and Payments: Newsflash April 9-15, 2020 by ySt...yStats.com
This blog is part of a series of weekly insights that reveal the impact of the Coronavirus pandemic on global E-Commerce, Online Payment and many other vertical topics such as Online Travel, Cross-Border, Online Education etc.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
The global media & entertainment (M&E) industry expenditure was estimated at USD 1.62 trillion in 2013, rising by 6.1 percent from 2012 levels. The global M&E market is highly fragmented, with Asia Pacific and North America dominating the industry. Latin America, Central and Eastern Europe and the Middle East are anticipated to develop rapidly.
Commencis Covid-19 Playbook for Financial Services Aslı Yerci Eren
Download link for full report: https://lnkd.in/gp6xqYg
The novel coronavirus, COVID-19 has turned into a global crisis, evolving at an unprecedented speed and scale. As governments take immediate actions to cope with the outbreak, businesses are rapidly adapting to the changing needs of people, consumers and suppliers while also trying to overcome the financial and operational challenges.
As the pandemic continues, more and more industries are feeling the strain. The financial industry is certainly one of them. Whilst, the current situation is challenging for the industry, we believe that if well-handled it can also bring opportunities for innovation and long-term customer loyalty. The crisis has already revealed us that, now, more than ever, the industry must invest in digital and key critical capabilities to thrive in a post-COVID-19 world.
COVID-19 Playbook for Financial Services includes the implications of COVID-19 on financial industry, and recommendations on how banks can enhance their capabilities to survive during these rough times.
Main topics covered in this playbook are as below:
1 The impact of COVID-19 - Global Overview
2 How Banks Should Face the Crisis: COVID-19 Playbook
3 How to Invest in Digital Capabilities: Digital Roadmap
GroupM has released its Global Mid-Year Media Forecast that details how COVID-19 sharply transformed the global advertising economy from a 6.2% growth rate in 2019 to a double-digit decline this year.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Don't miss our report on the main factors driving media inflation in China 2018. This report includes a both a brief summary and the national media inflation forecasts.
In this issue
ESG Investing Special Focus. With commentary from José Manuel Durão Barroso on ESG investing
Consolidation opportunities in the machine tool market
Strategic financial management – a step-by-step guide to positively impacting your company’s enterprise value
Valuation arbitrage and the opportunities it presents for international investors
Practical advice for start-ups looking to secure foreign financing
You gov global-media-consumption-report-2021Avida Virya
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more heavily in streaming content; caused mass layoffs in media and advertising agencies; and accelerated the year-on-year decline in traditional newspapers and magazines.
FIPP Insight Special Report: Focus on the Americas, from FIPP World Magazine ...Helen Bland
Data from PwC, ZenithOptimedia and other media industry experts highlights the trends in the Americas region encompassing Latin America and North America. Published by FIPP - the worldwide magazine media association. Country-by-country and regional market information including magazine revenues, advertising spend, number of titles, copies sold, revenue sources, distribution, and digital penetration.
Digital 2020 Vietnam (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Vietnam in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
The global media & entertainment (M&E) industry expenditure was estimated at USD 1.62 trillion in 2013, rising by 6.1 percent from 2012 levels. The global M&E market is highly fragmented, with Asia Pacific and North America dominating the industry. Latin America, Central and Eastern Europe and the Middle East are anticipated to develop rapidly.
Commencis Covid-19 Playbook for Financial Services Aslı Yerci Eren
Download link for full report: https://lnkd.in/gp6xqYg
The novel coronavirus, COVID-19 has turned into a global crisis, evolving at an unprecedented speed and scale. As governments take immediate actions to cope with the outbreak, businesses are rapidly adapting to the changing needs of people, consumers and suppliers while also trying to overcome the financial and operational challenges.
As the pandemic continues, more and more industries are feeling the strain. The financial industry is certainly one of them. Whilst, the current situation is challenging for the industry, we believe that if well-handled it can also bring opportunities for innovation and long-term customer loyalty. The crisis has already revealed us that, now, more than ever, the industry must invest in digital and key critical capabilities to thrive in a post-COVID-19 world.
COVID-19 Playbook for Financial Services includes the implications of COVID-19 on financial industry, and recommendations on how banks can enhance their capabilities to survive during these rough times.
Main topics covered in this playbook are as below:
1 The impact of COVID-19 - Global Overview
2 How Banks Should Face the Crisis: COVID-19 Playbook
3 How to Invest in Digital Capabilities: Digital Roadmap
GroupM has released its Global Mid-Year Media Forecast that details how COVID-19 sharply transformed the global advertising economy from a 6.2% growth rate in 2019 to a double-digit decline this year.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Don't miss our report on the main factors driving media inflation in China 2018. This report includes a both a brief summary and the national media inflation forecasts.
In this issue
ESG Investing Special Focus. With commentary from José Manuel Durão Barroso on ESG investing
Consolidation opportunities in the machine tool market
Strategic financial management – a step-by-step guide to positively impacting your company’s enterprise value
Valuation arbitrage and the opportunities it presents for international investors
Practical advice for start-ups looking to secure foreign financing
You gov global-media-consumption-report-2021Avida Virya
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more heavily in streaming content; caused mass layoffs in media and advertising agencies; and accelerated the year-on-year decline in traditional newspapers and magazines.
FIPP Insight Special Report: Focus on the Americas, from FIPP World Magazine ...Helen Bland
Data from PwC, ZenithOptimedia and other media industry experts highlights the trends in the Americas region encompassing Latin America and North America. Published by FIPP - the worldwide magazine media association. Country-by-country and regional market information including magazine revenues, advertising spend, number of titles, copies sold, revenue sources, distribution, and digital penetration.
Digital 2020 Vietnam (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Vietnam in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
Euromonitor International’s Consumers team is pleased to present key insights for Consumers in 2018. These insights from our expert analysts cover digital, household, income, expenditure and population.
China vs usa mobile influence moves from west to eastIvan Chen
China is already the largest market for smartphones and mobile telephone subscriptions globally, and by the end of 2014 will also overtake the USA in terms of total mobile revenues.
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
The internet ecosystem is a complex and involves multiple activities and players. Study breaks down the internet value chain into five main markets: Content Rights, Online Services, Enabling Technology/Services, Connectivity and User Interface (devices and applications).
A bout my some Think, there are a good simple for improve agricultural research system in current and future. However, The ability of Stainable Development, there are well up to the budget along with good planning and good activity planning Processing appropriate existing in local and livelihoods appropriate of population in many location of area on that country and The importantly, is well to population in rural can used can do themselves. And also, about the management marketing system is a very importantly because it as the key factor of the Stainable Development on future.
Eyeota Annual Index 2015 - Audience Data Trends in EuropeLaura Keeling
Find out how audience data was used by advertisers across Europe in 2015. This document can help media agencies with planning digital advertisings campaigns. Key reading for anyone interested in programmatic and RTB.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
Brain Food! Volume 2: Winners of the year 2016 [Awwwards].Filipp Paster
The latest instalment of our Brain Food! Case Studies for Digital Creatives is served. Featuring sumptuous case studies from the winners of the best web sites of 2016, Volume 2 reveals their delicious recipes for:
Interactive illustrations made with WebGL shaders, artwork making Web Audio APIs, highly converting eCommerce lookbooks, glitchy WebGL bubbles, UI and Three.js scenes rendered as Pixi.js texture in the canvas, and globally connected multi-device experiences.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Criteo: State Of Cross Device Commerce 2016 | 2-nd QuarterFilipp Paster
Кросс-девайс – это надолго
В этом году более половины розничных онлайн
транзакций были совершены с использованием как
минимум двух устройств.
Старые подходы не работают
Ритейлеры, использующие традиционные методы
аналитики, ориентированные на устройства, рискуют,
поскольку недооценивают вовлеченность
потребителей и упускают возможность
оптимизировать рекламные расходы
Никаких исключений
Кросс-девайс покупки становятся нормой во всех
категориях ритейла.
Забудьте вариант «Выбирай со смартфона,
покупай с компьютера».
Поскольку на смартфонах теперь не только
выбирают товар, но и покупают, ритейлеры должны
позаботиться о том, чтобы пользователи уверенно и
успешно работали не только с мобильными, но и со
всеми другими устройствами и платформами
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
Global Media Intelligence Report — 2015
1. Thank you for downloading eMarketer’s Global Media Intelligence Report Executive Summary.
The full report, produced for the fifth time this year by eMarketer in collaboration with Starcom MediaVest
Group, spans 48 countries in six regions, with more than 500 charts containing data from over 70 sources
worldwide. It is the most comprehensive compilation of information we’ve ever created on the state of global
digital media.
Available exclusively to eMarketer subscribers, the fifth annual Global Media Intelligence Report is the
definitive report for all business executives who need to stay on top of digital trends worldwide and require
benchmarks to support their decisions for global initiatives.
The Global Media Intelligence Report is just one
piece of our unparalleled coverage of digital
trends around the world:
• eMarketer’s Digital World Atlas is another valuable
source of global data. It allows subscribers to
quickly scan top-level information by country, such
as population estimates, internet users, mobile
phone users, digital ad spending and broadband
penetration figures.
• Our dedicated Country Pages cover more than
20 of the most important markets worldwide—
both developed and emerging nations. Here
clients can access eMarketer reports, articles,
briefs, interviews, charts and PowerPoint decks
specifically focused on each country.
• Compare Geographies/Dynamic Charting feature
enables users to compare eMarketer forecasts
for a specific metric, such as digital ad spending
between 2012 and 2017, across as many as 20
countries and six regions—all on the same chart
and at the same time.
2015 GLOBAL MEDIA
INTELLIGENCE REPORT
EXECUTIVE SUMMARY
To explore the eMarketer platform and plans, visit us here: www.emarketer.com/Corporate/Products
2. Global Media Intelligence Report 2015
Overview
Developments in the past year—both good and bad—have
demonstrated yet again how closely all parts of the world
are now interdependent. For example, the global fall in oil
prices has meant a welcome drop in costs for countries
that import oil and other petroleum products, including
most of Western Europe. But it’s a painful shock for oil-
exporting nations, especially those in the Middle East and
Latin America that derive a big share of revenues from those
sales. Changes of that magnitude can directly affect the
national mood, government policies, business confidence
and consumer spending.
In Q3 2015, several of the adverse factors we noted in last
year’s Global Media Intelligence report still weigh on the
world’s prospects for economic growth and stability.
One is the eurozone crisis, which remains a major cause of
concern. A third bailout of the Greek economy, announced in
mid-August, calmed nerves in the very short term but didn’t
alter the essential circumstances that sparked a degree of
panic earlier this year. The conditions imposed on Greece
by its troika of main creditors are no less difficult than those
that led to the resounding success of the anti-austerity Syriza
party in January 2015 elections—so further volatility seems
inevitable. Elsewhere in Western Europe, France and Italy also
face severe economic problems. On the other hand, Portugal,
Spain and the UK have maintained a positive trajectory,
emerging well from the long-term effects of the recession
that began in 2008.
In the US—still the leading engine of world trade and
consumption—the recovery continues, judging by a range
of indicators. But performance in Q1 2015 was not as
robust as expected and progress has been uneven; as a
result, much of Latin America hasn’t registered the boost
in trade and consumer confidence that normally follows an
uptick in the US.
Similarly, previously solid GDP gains in several developing
markets have slowed, often due to lower demand from
advanced economies. One huge worry is China, where
GDP growth has been sliding since July 2014. Apart from
the slowdown in China, other destabilizing factors include
the worsening situation in the Middle East, where violence
is endemic in Libya, Syria, Gaza and Iraq. The Islamic State
(IS)—a relatively minor player until last year—is now a force to
be reckoned with.
At the same time, the economic scenario is improving in
many countries, including India, Peru and South Africa.
Against this background—sometimes, indeed, because of
it—the rise of digital technology is unstoppable.
The full Global Media Intelligence report, available to eMarketer clients, includes demographic breakdowns
of populations and media audiences in the following countries around the world:
Argentina
Australia
Brazil
Canada
Chile
China
Colombia
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Italy
Japan
Latvia
Mexico
Netherlands
New Zealand
Nigeria
Norway
Peru
Philippines
Poland
Portugal
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
% of population
Select Digital Usage Metrics Worldwide, 2015 & 2019
Mobile phone users
61.1%
67.1%
Internet users
43.0%
51.5%
Mobile phone internet users
32.2%
42.6%
Smartphone users
25.7%
35.2%
Tablet users
13.8%
20.0%
2015 2019
Source: eMarketer, July 2015
194038 www.eMarketer.com
3. Asia-Pacific
In many developing economies in Asia-Pacific, large numbers
of residents still rely heavily on traditional media platforms,
and television in particular. Newspapers remain broadly
popular throughout the region but aren’t suitable for all
advertisers, as readership rates depend on literacy levels.
Meanwhile, mobile platforms offer the best option for many
consumers, including those on lower incomes, to go online.
Indonesia offers a case in point. According to research, 27.0%
of the country’s adult urban population accessed the internet
with a mobile phone in 2014, compared with just 21.0% the
previous year.
Across the region, smartphones and the accompanying data
tariffs are becoming much more affordable too. For many
members of Asia-Pacific’s emerging middle class, advanced
handsets will be the preferred route to the internet in the
months and years ahead. eMarketer predicts that the regional
population of smartphone users will pass 1 billion this year.
China alone will account for more than 525 million of the total.
Central & Eastern Europe
The level of smartphone usage in Central and Eastern Europe
is still lower than in many other parts of the world. eMarketer
estimates that fewer than half the region’s mobile phone
users will have an advanced handset this year, compared with
more than 65% in Western Europe and nearly 74% in North
America.
Yet smartphone usage is expanding faster in Central and
Eastern Europe than in any other region. The Czech Republic
is typical of the countries undergoing this transformation.
eMarketer predicts that the number of smartphone users
there will rise by 21.2% this year, as penetration approaches
45%. Meanwhile, though, the smartphone population is
dominated by young, affluent male consumers. In H2 2014,
over 54% of smartphone owners in the Czech Republic polled
by MEDIAN s.r.o were ages 12 to 34, half (49.7%) hailed from
the most well-to-do households and more than 55% were
male.
In most Central and Eastern European countries, social
networking has now spread beyond the ranks of early
adopters, and is increasingly popular across all demographics,
even when overall penetration isn’t especially high.
In Poland, however, social network users still comprise one
of the more distinctive of all media audiences. Although more
than 56% of internet users ages 15 to 60 visited social media
last year, women accounted for more than 58% of that group,
and 63.2% were ages 15 to 34.
millions and % of mobile phone users
Smartphone Users and Penetration in Asia-Pacific, by
Country, 2014-2019
Smartphone users (millions)
China*
India
Indonesia
Japan
South Korea
Philippines
Vietnam
Thailand
Australia
Malaysia
Hong Kong
Singapore
Other
Asia-Pacific
Smartphone user penetration (% of mobile phone users)
Singapore
South Korea
Hong Kong
Australia
China*
Japan
Malaysia
Thailand
Indonesia
Philippines
Vietnam
India
Other
Asia-Pacific
2014
482.7
123.3
44.7
46.2
32.2
21.8
16.6
15.4
13.5
8.9
4.4
3.8
74.5
888.0
83.1%
79.5%
76.6%
74.3%
48.1%
44.0%
42.6%
34.9%
32.6%
32.0%
30.4%
21.2%
25.1%
37.3%
2015
525.8
167.9
55.4
51.8
33.6
26.2
20.7
17.9
14.6
10.1
4.8
4.0
91.1
1,023.9
85.2%
82.3%
80.7%
78.4%
50.9%
48.9%
46.6%
39.2%
37.1%
36.6%
36.2%
26.3%
29.0%
40.8%
2016
563.3
204.1
65.2
55.8
34.6
29.9
24.6
20.0
15.4
11.0
5.0
4.2
106.7
1,139.8
86.3%
84.3%
84.0%
81.0%
53.3%
52.4%
49.2%
42.8%
40.4%
40.0%
41.5%
29.8%
32.1%
43.6%
2017
599.3
243.8
74.9
58.9
35.6
33.3
28.6
21.9
16.0
11.8
5.2
4.3
121.3
1,254.7
87.2%
86.0%
85.9%
82.6%
56.0%
55.1%
51.3%
45.8%
43.2%
43.1%
46.8%
33.4%
34.5%
46.2%
2018
640.5
279.2
83.5
60.9
36.5
36.5
32.0
23.4
16.5
12.7
5.3
4.4
134.7
1,366.3
88.0%
87.6%
87.2%
83.6%
59.3%
56.9%
54.3%
48.1%
45.4%
46.1%
50.9%
36.0%
36.4%
48.7%
2019
687.7
317.1
92.0
62.6
37.0
39.2
35.2
24.8
16.8
13.7
5.4
4.6
147.2
1,483.4
88.9%
88.4%
88.3%
84.3%
63.3%
58.4%
57.3%
50.0%
47.6%
48.4%
54.6%
39.0%
37.8%
51.5%
Note: individuals of any age who own at least one smartphone and use the
smartphone(s) at least once per month; *excludes Hong Kong
Source: eMarketer, July 2015
193860 www.eMarketer.com
Social Network Users and Penetration in Central &
Eastern Europe, by Country, 2013-2019
Social network users (millions)
Russia
Other
Central &
Eastern Europe
Social network user penetration (% of internet users)
Russia
Other
Central &
Eastern Europe
Social network user penetration (% of population)
Russia
Other
Central &
Eastern Europe
2013
60.5
93.1
153.6
78.0%
70.2%
73.1%
42.4%
32.4%
35.7%
2014
65.5
102.1
167.6
79.0%
71.9%
74.5%
46.0%
35.4%
38.9%
2015
69.2
109.7
178.9
79.3%
72.8%
75.2%
48.6%
38.0%
41.5%
2016
72.4
115.9
188.3
79.2%
73.5%
75.6%
50.8%
40.0%
43.6%
2017
75.0
122.2
197.1
79.5%
74.1%
76.1%
52.7%
42.1%
45.6%
2018
77.2
128.1
205.3
79.9%
74.8%
76.6%
54.3%
44.1%
47.5%
2019
79.2
133.0
212.2
80.2%
75.0%
76.9%
55.8%
45.8%
49.1%
Note: internet users who use a social network via any device at least once
per month; numbers may not add up to total due to rounding
Source: eMarketer, April 2015; confirmed and republished, July 2015
188009 www.eMarketer.com
4. Latin America
Until recently, import taxes and other charges kept
smartphones beyond the reach of most consumers in Latin
America. Now many residents are making up for lost time,
encouraged by the arrival of cheaper models. eMarketer
estimates that nearly 160 million people in Latin America will
use an advanced handset in 2015.
In 2016, just two countries, Brazil and Mexico, will be home to
nearly 100 million smartphone users. But there is much more
growth to come; regional smartphone penetration hasn’t yet
passed 40%, though it will do so this year.
TV is popular throughout Latin America, but especially so in
Chile. In that country, an estimated 97.7% of residents 12
and older watched free-to-air TV content each week in 2014.
In addition, 68.0% watched cable television and 19.6% had
access to satellite television programs.
At the same time, some TV consumption seems to be
transferring to digital platforms. Chile registered one of the
highest regional gains in digital video viewing last year, as the
share of residents watching in the 30 days prior to polling shot
from 17.5% to 39.1%. Males outnumbered females in this
audience by 53.5% to 46.5%.
Middle East & Africa
Predictably, internet penetration remains far higher in wealthy
states such as Saudi Arabia and the United Arab Emirates
(UAE) than in Egypt or South Africa. Yet some of the less
developed nations in the region already boast far larger online
audiences than the most prosperous Middle East countries.
For example, Nigeria will be home to more than 63 million
monthly internet users this year, eMarketer estimates,
compared with 17.5 million individuals online regularly in
Saudi Arabia. Overall, 416.9 million people in the Middle East
and Africa are expected to use the internet at least once
per month in 2015. In 2019, that number will approach 575
million.
Patriarchal traditions are still strong in much of the Middle
East, and continue to influence media consumption. Males
have often had higher incomes than females, for example, as
well as greater access to digital devices and greater freedom
to engage with the internet. So it’s not surprising that last year,
males accounted for 58.2% of mobile phone internet users in
Egypt, 57.9% of those in Kuwait and 54.4% of those in UAE.
Yet Saudi Arabia presented a different picture: Females
accounted for nearly 59% of residents ages 15 and older who
accessed the web with a mobile phone in 2014. Females also
outnumbered males among smartphone owners in Saudi
Arabia, by 55.7% to 44.3%.
millions and % of mobile phone users
Smartphone Users and Penetration in Latin America,
by Country, 2014-2019
Smartphone users (millions)
Brazil
Mexico
Colombia
Argentina
Chile
Peru
Other
Latin America
Smartphone user penetration (% of mobile phone users)
Chile
Colombia
Mexico
Argentina
Brazil
Peru
Other
Latin America
2014
39.7
31.3
14.4
11.0
6.3
5.1
19.8
127.6
49.7%
45.3%
40.1%
36.7%
31.3%
28.7%
22.4%
33.1%
2015
49.1
38.5
16.7
13.3
7.1
6.2
25.0
155.9
55.5%
51.4%
47.4%
43.5%
37.6%
33.5%
27.6%
39.3%
2016
57.8
45.2
19.0
15.5
7.9
7.3
29.7
182.4
60.9%
57.4%
54.1%
49.3%
43.3%
38.2%
32.0%
44.9%
2017
65.8
51.7
20.9
16.9
8.7
8.3
34.0
206.3
65.7%
62.1%
60.4%
53.0%
48.2%
42.5%
35.9%
49.7%
2018
72.5
57.9
22.6
18.3
9.3
9.3
38.1
228.0
69.7%
66.0%
66.2%
56.7%
52.0%
46.5%
39.5%
53.9%
2019
77.6
62.4
24.3
19.8
9.8
10.1
41.5
245.6
72.8%
69.7%
70.0%
60.2%
54.8%
49.7%
42.3%
57.0%
Note: individuals of any age who own at least one smartphone and use the
smartphone(s) at least once per month
Source: eMarketer, July 2015
193868 www.eMarketer.com
Internet Users and Penetration in the Middle East &
Africa, 2013-2019
2013 2014 2015 2016 2017 2018 2019
Internet users (millions)
Nigeria 51.8 57.7 63.2 69.1 76.2 84.3 93.0
Egypt 34.1 36.0 38.3 40.9 43.9 47.4 50.7
South Africa 20.1 22.7 25.0 27.2 29.2 30.9 32.5
Saudi Arabia 14.8 16.1 17.5 18.9 20.0 21.2 22.3
United Arab Emirates 3.9 4.2 4.4 4.6 4.8 4.9 5.1
Other 227.0 248.6 268.5 291.3 316.8 343.9 371.2
Middle East & Africa 351.8 385.3 416.9 451.9 490.9 532.6 574.8
Internet user growth (% change)
South Africa 18.2% 12.8% 10.5% 8.8% 7.2% 5.9% 5.1%
Nigeria 21.0% 11.3% 9.5% 9.3% 10.3% 10.6% 10.4%
Saudi Arabia 13.7% 8.9% 8.4% 7.9% 6.0% 5.8% 5.3%
Egypt 13.2% 5.6% 6.3% 6.8% 7.4% 7.8% 7.0%
United Arab Emirates 9.1% 7.1% 5.4% 3.9% 3.8% 3.7% 3.0%
Other 17.5% 9.5% 8.0% 8.5% 8.8% 8.5% 7.9%
Middle East & Africa 17.3% 9.5% 8.2% 8.4% 8.6% 8.5% 7.9%
Internet user penetration (% of population in each group)
United Arab Emirates 71.6% 74.6% 76.6% 77.6% 78.6% 79.6% 80.2%
Saudi Arabia 55.0% 59.0% 63.0% 67.0% 70.0% 73.0% 75.8%
South Africa 41.3% 46.8% 51.8% 56.3% 60.3% 63.8% 67.0%
Egypt 40.0% 41.5% 43.3% 45.4% 48.0% 50.8% 53.5%
Nigeria 30.0% 32.6% 34.8% 37.1% 40.0% 43.1% 46.5%
Other 22.4% 23.9% 25.3% 26.8% 28.5% 30.2% 31.9%
Middle East & Africa 26.0% 27.8% 29.5% 31.3% 33.2% 35.3% 37.3%
Note: individuals of any age who use the internet from any location via any
device at least once per month; numbers may not add up to total due to
rounding
Source: eMarketer, April 2015; confirmed and republished, July 2015
187561 www.eMarketer.com
5. North America
Thanks to a generally high standard of living, most households
in North America have some disposable income, and high-
end digital devices such as tablets feature on many shopping
lists.
This year, an estimated 61.1% of US internet users will use
a tablet at least once per month—an audience of nearly 159
million. In Canada, more than 15 million people will be tablet
users—equivalent to 42.0% of the entire population. By the
end of the forecast period, eMarketer predicts that almost
200 million individuals in the region will be monthly tablet
users.
Underpinned by greater penetration of tablets, smartphones
and other digital devices, digital video viewing is also surging
ahead in the US. eMarketer estimates that the number of
residents watching video on digital platforms at least once
per month will pass 204 million in 2015, and reach 220 million
within three years. Internet users ages 12 to 34 will remain
the keenest audience; more than 90% of this cohort will be
regular viewers of digital video in 2015.
Among older consumers, the likelihood of watching such
content declines in direct correlation with age. For example,
barely half (49.7%) of seniors 65 and older will watch digital
video monthly this year—but that share is expected to reach
59.0% in 2019.
Western Europe
With its advanced economies, robust digital infrastructure
and history of technological innovation, it’s easy to presume
that Western Europe has almost uniformly high internet
penetration. But this is far from true. In 2015, Denmark,
Tablet Users and Penetration in North America,
by Country, 2013-2019
2013 2014 2015 2016 2017 2018 2019
Tablet users (millions)
US 132.2 148.9 158.8 166.4 172.1 176.8 180.9
Canada 11.9 13.6 15.1 16.3 17.2 17.9 18.5
North America 144.1 162.5 173.8 182.7 189.3 194.7 199.3
Tablet user penetration (% of internet users)
US 53.8% 58.8% 61.1% 62.7% 63.6% 64.4% 65.3%
Canada 42.8% 48.2% 52.1% 55.6% 57.4% 58.9% 60.0%
North America 52.6% 57.7% 60.2% 62.0% 63.0% 63.9% 64.8%
Tablet user penetration (% of population)
US 41.8% 46.7% 49.4% 51.4% 52.7% 53.7% 54.5%
Canada 33.7% 38.4% 42.0% 45.0% 47.0% 48.5% 49.5%
North America 41.0% 45.9% 48.7% 50.7% 52.1% 53.2% 54.0%
Note: individuals of any age who use a tablet at least once per month;
numbers may not add up to total due to rounding
Source: eMarketer, April 2015; confirmed and republished, July 2015
187443 www.eMarketer.com
Internet Users and Penetration in Western Europe,
by Country, 2014-2019
2014 2015 2016 2017 2018 2019
Internet users (millions)
Germany 62.2 63.0 63.6 64.1 64.3 64.7
UK 50.1 51.3 52.5 53.7 54.5 55.3
France 47.8 48.7 49.5 50.2 50.7 51.2
Italy 35.8 36.2 37.2 37.5 37.7 37.8
Spain 31.6 32.3 33.0 33.5 33.9 34.2
Netherlands 14.3 14.6 14.6 14.7 14.8 14.8
Sweden 8.1 8.1 8.2 8.3 8.3 8.4
Switzerland 6.7 6.9 7.0 7.1 7.3 7.4
Denmark 4.7 4.8 4.9 4.9 4.9 4.9
Norway 4.5 4.5 4.6 4.6 4.7 4.7
Finland 4.4 4.4 4.5 4.5 4.6 4.6
Ireland 3.7 3.8 3.9 4.0 4.1 4.2
Other 28.3 28.7 29.2 29.5 29.7 29.9
Western Europe 302.1 307.5 312.7 316.5 319.4 322.1
Internet user growth (% change)
Ireland 3.9% 2.5% 2.5% 2.3% 2.3% 2.2%
Spain 3.8% 2.3% 2.1% 1.4% 1.2% 1.1%
UK 2.8% 2.5% 2.3% 2.1% 1.6% 1.4%
Switzerland 2.0% 2.0% 1.9% 1.9% 1.7% 1.6%
France 2.4% 1.9% 1.6% 1.4% 1.1% 0.9%
Netherlands 1.6% 1.6% 0.4% 0.4% 0.4% 0.4%
Germany 1.7% 1.4% 1.0% 0.7% 0.4% 0.5%
Denmark 1.4% 1.4% 1.4% 0.2% 0.2% 0.2%
Italy 3.7% 1.3% 2.6% 0.7% 0.5% 0.5%
Finland 1.3% 1.2% 1.1% 1.0% 0.9% 0.8%
Norway 2.4% 1.2% 1.1% 1.0% 1.0% 0.9%
Sweden 2.0% 0.8% 0.8% 0.8% 0.8% 0.8%
Other 1.9% 1.6% 1.6% 1.1% 0.7% 0.6%
Western Europe 2.5% 1.8% 1.7% 1.2% 0.9% 0.8%
Internet user penetration (% of population in each group)
Norway 87.0% 87.0% 87.0% 87.0% 87.0% 87.0%
Denmark 85.0% 86.0% 87.0% 87.0% 87.0% 87.0%
Netherlands 85.0% 86.0% 86.0% 86.0% 86.0% 86.0%
Switzerland 83.7% 84.7% 85.7% 86.7% 87.6% 88.4%
Finland 82.9% 83.9% 84.8% 85.6% 86.4% 87.1%
Sweden 83.1% 83.1% 83.1% 83.1% 83.1% 83.1%
UK 77.4% 78.8% 80.0% 81.0% 81.7% 82.2%
Ireland 77.0% 78.0% 79.0% 79.9% 80.8% 81.7%
Germany 76.8% 77.9% 78.8% 79.5% 79.9% 80.3%
France 75.3% 76.4% 77.3% 78.1% 78.6% 79.1%
Spain 66.2% 67.1% 67.9% 68.3% 68.6% 68.9%
Italy 58.0% 58.6% 60.0% 60.3% 60.5% 60.7%
Other 67.2% 68.2% 69.3% 70.0% 70.5% 71.0%
Western Europe 72.6% 73.6% 74.6% 75.2% 75.6% 76.0%
Note: individuals of any age who use the internet from any location via any
device at least once per month; numbers may not add up to total due to
rounding
Source: eMarketer, July 2015
193530 www.eMarketer.com
6. Norway and the Netherlands will all register at least 86.0%
of residents going online once per month or more, eMarketer
estimates. In the UK—acknowledged as a powerhouse of
digital culture—penetration will be substantially lower, at
78.4%. Notably, two of the region’s major powers, Italy and
Spain, will continue to languish by this measure, with just
58.6% and 67.1% of their respective populations accessing
the web regularly this year.
Italy, in particular, is expected to have not only the lowest
level of internet penetration in 2015, but also one of the
lowest growth rates, at just 1.3%. This is a stark reminder
that advertisers across the region can face very different
choices when it comes to prioritizing marketing channels and
platforms.
In Germany, traditional media held firm in 2014. More than
99% of German-speaking residents ages 14 and older
watched TV in their free time last year, while 95.5% read
magazines, 93.0% read newspapers and 89.5% listened
to radio programming. Moreover, all these traditional media
enjoyed greater reach than digital channels. On the other
hand, new media posted gains too. An estimated 73.5% of
consumers used the internet, and nearly 45% of respondents
owned one or more smartphones. More than one-third
(34.2%) used a tablet at least once per month.
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% of total
Demographic Profile of US Media Users, 2015
Gender
Female
Male
Age
18-24
25-34
35-44
45-54
55-64
65+
Household income
<$25K
$25K-$50K
$50K-$75K
$75K-$100K
$100K+
52%
48%
15%
20%
19%
19%
16%
12%
13%
21%
20%
15%
31%
52%
48%
11%
17%
17%
19%
17%
19%
18%
23%
17%
14%
27%
52%
48%
12%
16%
16%
19%
17%
20%
15%
22%
19%
14%
30%
52%
48%
13%
18%
17%
18%
16%
18%
18%
23%
18%
13%
27%
53%
47%
13%
18%
17%
18%
16%
17%
17%
22%
19%
14%
28%
54%
46%
8%
12%
13%
19%
20%
28%
16%
23%
19%
14%
29%
Note: numbers may not add up to 100% due to rounding; (1) used in the
past 30 days; (2) used in the past week; (3) read in the past 6 months; (4)
read any daily or Sunday paper
Source: GfK MRI, "Survey of the American Consumer—Doublebase," 2015;
provided by Starcom MediaVest Group, July 15, 2015
193281 www.eMarketer.com
Internet users (1)
TV viewers (2)
Cable TV viewers (2)
Radio listeners
Newspaper readers (4)
Magazine readers (3)
Germany: Internet & Social Metrics
Population (millions)
Internet
Users (millions)
—% change
—% of population
Social networking
Users (millions)
—% change
—% of internet users
—% of population
Facebook
Users (millions)
—% change
—% of social network users
—% of internet users
—% of population
Twitter
Users (millions)
—% change
—% of social network users
—% of internet users
—% of population
2014
81.0
62.2
1.7%
76.8%
34.0
5.5%
54.7%
42.0%
28.0
7.7%
82.3%
45.0%
34.5%
4.3
24.8%
12.7%
7.0%
5.3%
2015
80.9
63.0
1.4%
77.9%
35.3
3.8%
56.0%
43.6%
29.3
4.8%
83.0%
46.5%
36.2%
5.1
17.8%
14.5%
8.1%
6.3%
2016
80.7
63.6
1.0%
78.8%
36.4
3.0%
57.1%
45.0%
30.2
3.1%
83.1%
47.5%
37.4%
5.8
12.8%
15.8%
9.1%
7.1%
2017
80.6
64.1
0.7%
79.5%
37.3
2.5%
58.2%
46.2%
31.1
2.8%
83.4%
48.5%
38.5%
6.3
10.2%
17.0%
9.9%
7.9%
2018
80.5
64.3
0.4%
79.9%
38.0
1.9%
59.0%
47.2%
31.9
2.5%
83.9%
49.5%
39.6%
6.9
8.3%
18.1%
10.7%
8.5%
2019
80.3
64.7
0.5%
80.3%
38.6
1.5%
59.6%
47.9%
32.3
1.5%
83.9%
50.0%
40.2%
7.3
6.4%
19.0%
11.3%
9.1%
Source: eMarketer, 2015
190081 www.eMarketer.com
Saudi Arabia: Mobile Device Metrics
Population (millions)
Mobile phones
Users (millions)
—% change
—% of population
Smartphones
Users (millions)
—% change
—% of mobile phone users
—% of population
2014
27.3
19.3
4.9%
70.8%
12.8
23.8%
66.2%
46.8%
2015
27.8
20.2
4.6%
72.9%
14.7
14.9%
72.7%
53.0%
2016
28.2
21.1
4.2%
74.9%
15.9
8.4%
75.5%
56.6%
2017
28.6
21.9
3.9%
76.7%
17.0
6.5%
77.5%
59.4%
2018
29.0
22.7
3.5%
78.3%
18.1
6.4%
79.6%
62.3%
2019
29.4
23.3
2.7%
79.2%
19.1
5.8%
82.1%
65.0%
Source: eMarketer, 2015
190391 www.eMarketer.com
Gender Age
Personal monthly income (RMB)
% of total
Demographic Profile of Internet Users in China, 2015
Note: used in the past week; living in 46 cities; numbers may not add up to
100% due to rounding
Source: Sinomonitor, "China Marketing and Media Study," Spring 2015;
provided by Starcom MediaVest Group, June 1, 2015
191738 www.eMarketer.com
Male
53.0%
Female
47.0%
15-24
33.4%
25-34
32.3%
35-44
23.1%
45-54
8.9%
55-64
2.2%
<1K
16.2%6K+
14.7%
Refused
3.6%
3K-6K
47.2%
1K-3K
18.3%