Summer Internship Project on Vodafone South Ltd.

1
CHAPTER 1.1 ABSTRACT
Small and Medium Enterprises play a vital role for the growth of Indian economy by
contributing 45% of the industrial output, 40% of exports, 42 million in employment, create
one million jobs every year and produces more than 8000 quality products for the Indian and
international markets. As a result, MSMEs are today exposed to greater opportunities for
expansion and diversification across the sectors.
The Indian market is growing rapidly and Indian industry is making remarkable progress in
various Industries like Manufacturing, Precision Engineering, Food Processing,
Pharmaceuticals, Textile & Garments, Retail, IT, Agro and Service sectors. SMEs are finding
increasing opportunities to enhance their business activities in core sectors.
SMEs play an important role in the economic and social development of the country.
While offering huge opportunities, SMEs are more vulnerable to industry cycles and
technological progress than large companies. Therefore, it is observed that the SME portfolio
has more non-performing assets than large companies.
SME - Cluster Attractiveness Report 2010 is a special report to help clients identify High
Growth Sectors and Clusters within the SME space, and understand the investment
opportunities, success factors, and key risks for these sectors and clusters.
The report covers 16 SME-dominated sectors and 25 clusters within these sectors.
The sectors covered in the report are:
Textiles Ceramic Tiles & Sanitary Ware
Auto Components Dyes & Pigments
Leather Products Pumps
Machine Tools Gems & Jewellery
Rice Mills Re-Rolling Mills
Plastic & Plastic Products Poultry
Packaging Refractories
Food Processing Sea- Food

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Indian Small and Medium Enterprises (SME) sector has emerged as a highly vibrant and
dynamic sector of the Indian economy over the last five decades. SMEs not only play crucial
role in providing large employment opportunities at comparatively lower capital cost than large
industries but also help in industrialization of rural areas. SMEs are complementary to large
industries as ancillary units and this sector contributes enormously to the socio-economic
development of the country. The Sector consisting of 36 million units, as of today, provides
employment to over 80 million persons. The Sector through more than 6,000 products
contributes about 8% to GDP besides 45% to the total manufacturing output and 40% to the
exports from the country. The SME sector has the potential to spread industrial growth across
the country and can be a major partner in the process of inclusive growth.
SMEs also play a significant role in Nation development through high contribution to Domestic
Production, Significant Export Earnings, Low Investment Requirements, Operational
Flexibility, Location Wise Mobility, Low Intensive Imports, Capacities to Develop
Appropriate Indigenous Technology, Import Substitution, Contribution towards Defence
Production, Technology – Oriented Industries, Competitiveness in Domestic and Export
Markets thereby generating new entrepreneurs by providing knowledge and training.
Despite their high enthusiasm and inherent capabilities to grow, SMEs in India are also facing
a number of problems like sub-optimal scale of operation, technological obsolescence, supply
chain inefficiencies, increasing domestic & global competition, working capital shortages, not
getting trade receivables from large and multinational companies on time, insufficient skilled
manpower, change in manufacturing strategies and turbulent and uncertain market scenario.
To survive with such issues and compete with large and global enterprises, SMEs need to adopt
innovative approaches in their operations. SMEs that are innovative, inventive, international
in their business outlook, have a strong technological base, competitive spirit and a willingness
to restructure themselves can withstand the present challenges and come out successfully to
contribute 22% to GDP. Indian SMEs are always ready to accept and acquire new technologies,
new business ideas and automation in industrial and allied sectors.
The selection of these sectors is based on market feedback and our understanding of new
segments that require independent coverage.
1 Consumer foods 9 Education contentDevelopment
2 Dairy and milk products 10 Quick service restaurants
3 Non-alcoholic beverages 11 Auto Dealership
4 Poultries / Hatcheries 12 Glass
5 Rice 13 Packaging
6 Sea food / Fisheries 14 Pesticides
7 Diagnostic centers 15 Micro Finance
8 E-commerce 16 City Gas Distribution

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4 segments of an Enterprise
 VGE- Global accounts
 NC- National Corporate
 Govt.- Central & state
 SME- Small emerging medium enterprise
Despite its commendable contribution to the Nation's economy, SME Sector does not get the
required support from the concerned Government Departments, Banks, Financial Institutions
and Corporate, which is a handicap in becoming more competitive in the National and
International Markets.
SMEs face a number of problems - absence of adequate and timely banking finance, limited
capital and knowledge, non-availability of suitable technology, low production capacity,
ineffective marketing strategy, identification of new markets, constraints on modernization &
expansions, non-availability of highly skilled labour at affordable cost, follow-up with various
government agencies to resolve problems etc.
CHAPTER 1.2 INDUSTRY PROFILE
India's telecommunication network is the second largest in the world based on the total
number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs
in the world enabled by the mega telephone networks and hyper-competition among them. It
has the world's third-largest Internet user-base. According to the Internet and Mobile
Association of India (IAMAI), the Internet user base in the country stood at 190 million at
the end of June, 2013. Major sectors of the Indian telecommunication industry are telephony,
internet and television broadcast Industry in the country which is in an ongoing process of
transforming into next generation network, employs an extensive system of modern network
Manufacturing Enterprises – Investment in Plant & Machinery
Description INR USD($)
Micro Enterprises Up to Rs. 25Lakh Up to $ 62,500
Small Enterprises
above Rs. 25 Lakh & up to Rs. 5
Crore
above $ 62,500 & up to $ 1.25 million
Medium
Enterprises
above Rs. 5 Crore & up to Rs. 10
Crore
above $ 1.25 million & up to $ 2.5
million
Service Enterprises – Investment in Equipment’s
Description INR USD($)
Micro Enterprises Up to Rs. 10Lakh Up to $ 25,000
Small Enterprises
above Rs. 10 Lakh & up to Rs. 2
Crore
above $ 25,000 & up to $ 0.5 million
Medium Enterprises
above Rs. 2 Crore & up to Rs. 5
Crore
above $ 0.5 million & up to $ 1.5
million

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elements such as digital telephone exchanges, mobile switching centers, media
gateways and signaling gateways at the core, interconnected by a wide variety of
transmission systems using fiber or Microwave radio relay networks. The access network,
which connects the subscriber to the core, is highly diversified with different copper-pair,
optic-fiber and wireless technologies. DTH, a relatively new broadcasting technology has
attained significant popularity in the Television segment. The introduction of private FM has
given a fillip to the radio broadcasting in India. Telecommunication in India has greatly been
supported by the INSAT system of the country, one of the largest domestic satellite systems
in the world. India possesses a diversified communications system, which links all parts of
the country by telephone, Internet, radio, television and satellite.[9]
Indian telecom industry underwent a high pace of MARKET liberalization and growth since
the 1990s and now has become the world's most competitive and one of the fastest growing
telecom markets. The Industry has grown over twenty times in just ten years, from under 37
million subscribers in the year 2001 to over 846 million subscribers in the year 2011. India
has the world's second-largest mobile phone user base with over 929.37 million users as of
May 2012. It has the world's second-largest Internet user-base with over 300 million as of
June 2015.
The total revenue of the Indian telecom sector grew by 7% to ₹2832 billion (US$43 billion)
for 2010–11FINANCIAL year, while revenues from telecom equipment segment stood
at ₹1170 billion (US$18 billion).
Telecommunication has supported the socioeconomic development of India and has played a
significant role to narrow down the rural-urban digital divide to some extent. It also has
helped to increase the transparency of governance with the introduction of e-governance in
India. The government has pragmatically used modern telecommunication facilities to
deliver mass education programmers for the rural folk of India.
MARKET SIZE
Driven by strong adoption of data consumption on handheld devices, the total mobile
services market revenue in India is expected to touch US$ 37 billion in 2017, registering a
Compound Annual Growth Rate (CAGR) of 5.2 per cent between 2014 and 2017, according
to research firm IDC.
According to a study by GSMA, smartphones are expected to account for two out of every
three mobile connections globally by 2020 making India the fourth largest smartphone
market.
The broadband services user-base in India is expected to grow to 250 million connections by
2017, according to GSMA.

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India saw the fastest growth in new mobile-phone connections with 18 million net additions
in the third quarter of 2014, followed by China with 12 million new additions, according to a
report by Swedish mobile network equipment maker Ericsson.
International Data Corporation (IDC) predicts India to overtake US as the second-largest
smartphone market globally by 2017 and to maintain high growth rate over the next few
years as people switch to smartphones and gradually upgrade to 4G.
In spite of only 5 per cent increase in mobile connections in 2015, overall expenditure on
mobile services in India is expected to increase to US$ 21.4 billion in 2015, led by 15 per
cent growth in data services expenditure, as per research firm Gartner.
The Indian telecom sector is expected to generate four million direct and indirect jobs over
the next five years according to estimates by Randstad India. The employment opportunities
are expected to be created due to combination of government’s efforts to increase penetration
in rural areas and the rapid increase in smartphone sales and rising internet usage.
INVESTMENT
With daily increasing subscriber base, there have been a lot of investments and developments
in the sector. The industry has attracted FDI worth US$ 17,058.03 million during the period
April 2000 to March 2015, according to the data released by Department of Industrial Policy
and Promotion (DIPP).
Some of the major developments in the recent past are:
 Swedish telecom equipment maker Ericsson has announced the introduction of a new
radio system in the Indian market, which will provide the necessary infrastructure
required by mobile companies in order to provide fifth-generation (5G) services in
future.
 Out of the total number of smartphones shipped in India during the June 2015 quarter,
24.8 per cent were made locally - a significant rise as compared to 19.9 per cent in the
previous quarter - as per Cyber Media Research firm.
 Global telecom equipment makers like Ericsson, Nokia Networks and Huawei are
looking forward to over US$ 1 billion revenue opportunity as mobile phone operators
in India roll out high-speed broadband services on the 4G LTE technology across the
country.
 Lenovo Group of China has commenced manufacturing its smartphones in India,
through its contract manufacturer Flex’s facility near Chennai, thus becoming the
largest Chinese company to follow ‘Make in India’ strategy.
 Foxconn, the world’s largest contract-manufacturing firm for consumer electronics
and manufacturer for Apple products, has signed a Memorandum of Understanding
(MoU) with Maharashtra state government to invest US$ 5 billion over the next three
years for setting up a manufacturing unit between Mumbai and Pune.
 Micromax was able to secure trademark protection for 111 countries allowing it to
enter other markets such as South Africa, Nigeria and Indonesia.
 Karbonn looks to open an assembly line in Noida, Hyderabad and Bengaluru over
the next 12 months in its efforts to eventually assemble and produce phones in India
by earmarking an investment of Rs. 800 crore (US$ 121 million) over the next 3 -4
years
 Bharti Airtel has moved up to be the third largest mobile operator in the world owing
to its 303 million customers across.

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Government Initiatives
The government has fast-tracked reforms in the telecom sector and continues to be
proactive in providing room for growth for telecom companies. Some of the other
major initiatives taken by the government are as follows:
 With a view to encourage consolidation in the telecom sector, the Government of
India has approved the rules for spectrum trading that will allow telecom companies
to buy and sell rights to unused spectrum among themselves. The Union Cabinet
chaired by the Prime Minister, Mr. Narendra Modi, gave its approval to the guidelines
on spectrum sharing, aimed to improve spectral efficiency and quality of service,
based on the recommendations of the Telecom Regulatory Authority of India (TRAI).
 The Central Government’s several initiatives to promote manufacturing in the
country, such as ‘Make in India’ campaign appears to have had a positive impact on
mobile handsets manufacturing in the country. Companies like Samsung, Micromax
and Spice had been assembling handsets in the country already. Xiaomi and
Motorola, along with Lenovo have also started assembly of smartphones in India.
Firms like HTC, Asus and Gionee too have shown interest in setting up a
manufacturing base in the country.
 The Government of India plans to roll out free high-speed Wi-Fi in 2,500 cities and
towns across the country over the next three years. The program entails an
investment of up to Rs 7,000 crore (US$ 1.06 billion) and will be implemented by
state-owned Bharat Sanchar Nigam Ltd (BSNL).
CHAPTER 1.3 COMPANY PROFILE
• India has the fastest growing telecom network in the world.
• Vodafone, Airtel, Idea, Reliance, Tata, BSNL, are market leaders.
• The name Vodafone comes from Voice data fone, chosen by the company to “Reflect
the Provision of Voice and Data Services over Mobile Phones.”
• Vodafone is a mobile network operator with its headquarters in Newbury ,
Berkshire, England & UK now in INDIA.
• Vodafone India Limited is headquartered in Mumbai, Maharashtra.

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• The Subscriber base is approximately 173 million customers as of September 2014.
• It is second largest mobile network operator in India by subscriber base.
• It offers both Prepaid and Postpaid GSM cellular phone coverage throughout India
with better presence in the metros.
• Vodafone is the second largest player in telecom operator in India, with a market
share of 22.95%.
• Vodafone currently has operations in 25 countries and partner networks in a further
42 countries.
• Vodafone in INDIA came with acquiring Hutchison Essar Ltd.
• Vodafone was launched officially on 21st September 2007. Than on hutch was
rebranded as Vodafone.
• Vodafone Essar now has operations in 16 circles covering 86% of the India’s mobile
customer base, with over 34.1 million customers.
• Vodafone Essar, under the hutch brand, has been named the most respected Telecom
Company.
• Management Key People: GERARD KLEISTERLEE (CHAIRMAN) & VITTORIO
COLAO (CEO)
• Best mobile service in Country
• Most creative and most effective advertiser of the year.
Products & Services
 World Calling Grids
 Postpaid services
 Pre-paid Services
 Vodafone Handy phone
 Vodafone PCO
 Vodafone Office

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 Vodafone Live! – Internet on mobile
 Vodafone Mobile connect
 Vodafone Mobile connect card
 Mobile Advertising
 Vodafone handsets
 Vodafone handy phone
 Vodafone Business handsets
 Magic Box Handsets
 Fixed line and Mobile telephone
 Internet services
 Digital television
STP Analysis
Segmentation
Income
Age
Service Usage
Nature of the Customer
Institutional

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Life of the service
Geographical Condition
Targeting
 Vodafone is adopting a multi segment approach. They are offering a series of
differentiated products to their respective markets.
 Home calling cards for family of those professionals who use to work abroad.
 Rs. 10 recharge for small users.
 Cheap SMS facility for youths.
 Facilities for circle users.
Positioning – “Where you go our network follows U”
Hutch as a brand always tried to connect with the consumers in a simple, honest and real
manner, while Vodafone is a younger and fun brand. So consumers will see a shift reflecting
a more vibrant brand.
The “PUG” and the actor Irfan Khan will be retained for the brand promotions.
They are talking about the exclusivity of the network and the services they are offering to
the consumers.
VISION:
To enrich our customer’s lives through unique power of mobile communication.
MISSION:
 FOR CUSTOMERS: In anticipation of their customers’ trust Vodafone understands
their needs & delights themes' with its services.
 FOR PEOPLE: Outstanding people working together make Vodafone exceptionally
successful.
 FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire
to be the BEST.

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 FOR THE GLOBE: Vodafone believes helping people of the world to have fuller
lives through their services & its impacts.
AWARDS & REWARDS
 2011: Global Mobile Awards - Winner, Best Mobile Money for the Unbanked
Service (Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and
Roshan Ltd)
 2010: Africa Com Awards - Telecom Innovation of the Year & Changing Lives
Award
 While India deliberated, Advertising Age in New York listed it as the world’s top
viral campaign, two weeks in a row.
Marketing Strategy:
Vodafone has given birth to the Zoo zoo a special character created specifically to convey a
value added service (VAS) offering in each of the newly released commercials.

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Market Competitors in India
 BHARTI AIRTEL
 RELIANCE
 BSNL
UNIVERSAL COMPETITORS
 ORANGE
 T-MOBILE INTERNATIONAL
 TELEFONICA 02 EUROPE
CHAPTER 1.3 SWOT ANALYSIS
Strengths
 Experience and knowledge phone business.
 Strong ability to manage change and acquisition
 Customer Oriented Tariff Plans & Schemes.
Weakness
 Vodafone slow in responding to trend towards bundling.
Opportunities
 Vodafone launched its own software application store- The joint Innovation lab in
May 2009.
 Maximum Revenue can be generated through 3G Services.
 With better rural network coverage/; Vodafone has best opportunity to take 1st mover
advantage
Threats
 Increasing Competition

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 Difficult to raise funds because of recession,
 Hence Vodafone has to prove actively attack and defense against each new entrant
with a specific strategy to retain its No.1 Position in Delhi NCR.
CHAPTER 2: RESEARCH OBJECTIVES
 To know the market size of SME’s in the Karnataka state.
 To understand the current trend of SME’s
 To find out the total no. of industrial areas & all other verticals of SME’s.
 To study the importance and development of SME’s in today’s business scenario.
 To understand the various Marketing Strategies which VODAFONE has adopted in
SME industry.

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CHAPTER 3: RESEARCH METHODOLOGY
Methodology is a way to systematically solve the research problem. It may be understand as
a science of studying how research is done scientifically. Research Methodology is a step by
step study of a problem.
The methodology adopted for this project is exploratory in nature since there is no hypothesis
that has to be tested. The conclusions have been drawn by exploratory research work.
Secondary source has played a vital role to play in this report. A good amount of data has been
collected from various published articles and reports found in magazines and journals. Another
vital source has been the Internet and particularly the SME’s own website.
Type of research Descriptive
Sources of data Secondary data
Data collection Internet & Magazines

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Sampling technique Convenience sampling
CHAPTER 4: LIMITATIONS OF THE STUDY
Every attempt will be taken to obtain the error free and meaningful result but as nothing in
this world is 100% perfect I believe that there will still the chance for error on account of
following limitations:~
 There are many accounts of SME’s and many people involved. Hence to collect all
the information was not that easy.
 The study is restricted only to Karnataka state. The view of their other areas is not
taken.
 Since the researcher selected only the districts of Karnataka it is not sufficient to
cover opinion of entire population.
 Time Constraint.
 This research report based on secondary data so I cannot get actual number of
accounts of SME’s.
 The secondary records are for organizational purpose but used for the research report.

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CHAPTER 5: FINDINGS
Bengaluru Urban
No. of industrial Areas: - 14
TOTAL INDUSTRIAL UNIT NO. 74282
REGISTERED INDUSTRIAL UNIT: 7482
REGISTERED MEDIUM & LARGE UNIT: - 3125
NO. OF GOVT. OFFICES
i) Sub divisions 2
ii) Tehsils 4
iii) Sub-Tehsil 6
iv) Patwar Circle 17
v) Panchayat Simitis -
vi) Nagar Nigam 1
vii) Nagar Palika 19
viii) Gram Panchayats 86
ix) Revenue villages 699
x) Assembly Area 11

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PUBLIC HEALTH
Allopathic Hospital 9
Beds in Allopathic hospitals 1790
Ayurveda Hospital 6
Beds in Ayurveda hospitals 396
Unani hospitals -
Community health centers 3
Primary health centers 75
Sub Health Centers 15
Private hospitals 195
EDUCATION
Primary school 1030
Middle schools 3099
Secondary & senior
Secondary schools 2031
Colleges 545
Technical University 26 (Medical) + 73(Eng.)
Bengaluru Rural
No. of industrial Areas: - 7
Administrative Units Stats.
i) Sub divisions 2
ii) Tehsils 4
iii) Sub-Tehsil 8

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vi)Nagar nigam 1
vii) Nagar Palika 6
POST OFFICES: - 180
PUBLIC HEALTH
EDUCATION
xi) Revenue villages 1050
x) Assembly Area 5
(a) Allopathic Hospital
(b) Beds in Allopathic hospitals
(c) Ayurveda Hospital
(d) Beds in Ayurveda hospitals
(e) Unani hospitals
(f) Community health centers
(g) Primary health centers
(h) Dispensaries
(i) Sub Health Centers
(j) Private hospitals
5
430
1
6
-
1
47
55
167
-

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CHIKKABALLAPUR
No. of Industrial Areas: - 4
Administrative Units No.
i) Sub divisions 1
ii) Tehsils 6
iii) Sub-Tehsil 11
v) Panchayat Simitis 254
vi)Nagar Nigam -
vii) Nagar Palika 6
x) Assembly Area 6
EDUCATION
POST OFFICES: 196
(a) Primary school 720
(b) Middle schools 598
(c) Secondary & senior secondary schools 201
(d) Colleges 46
(e) Technical University 7
(d) Colleges 63

19
PUBLIC HEALTH
CHITRADURGA
PUBLIC HEALTH
(e) Unani hospitals
(h) Dispensaries
6
760
6
25
-
2
54
33
6
19
Administrative Units NO.
i) Sub divisions 2
ii) Tehsils 6
iii) Sub-Tehsil 11
vi)Nagar Nigam -
vii) Nagar Palika 6
x) AssemblyArea 6

20
POST OFFICES 320
EDUCATION
Davanagere
REGISTERED INDUSTRIAL UNIT 9355
TOTAL INDUSTRIAL UNIT 10345
No. of Industrial Areas 4
REGISTERED MEDIUM & LARGE UNIT 6
i) Sub divisions 2
(e) Unani hospitals
(h) Dispensaries
16
1250
3
22
-
10
89
22
33
283
(d) Colleges 134

21
ii) Tehsils 6
iii) Sub-Tehsil 11
vi)Nagar Nigam -
vii) Nagar Palika 6
x) Assembly Area 6
POST OFFICES 259
PUBLIC HEALTH
EDUCATION
KOLAR
(e) Unani hospitals
(h) Dispensaries
11
1600
1
6
-
5
-
108
32
301
(d) Colleges 168

22
i) Sub divisions
ii) Tehsils 5
iii) Sub-Tehsil 10
vi)Nagar Nigam -
vii) Nagar Palika 6
x) Assembly Area
POST OFFICES 274
EDUCATION
PUBLIC HEALTH
(d) Colleges 106

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RAMANAGARA
EDUCATION
(d) Colleges 84
i) Sub divisions 2
ii) Tehsils 4
iii) Sub-Tehsil 8
(e) Unani hospitals
(h) Dispensaries
9
1135
2
20
2
-
2
62
6
275
NO. OF INDUSTRIAL AREA 6

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vi)Nagar Nigam -
vii) Nagar Palika 4
x) Assembly Area -
Post offices 181
PUBLIC HEALTH
SHIVMOGGA
TOTAL INDUSTRIAL UNIT NO: 14711
PUBLIC HEALTH
(a) Allopathic Hospital 6
(b) Beds in Allopathic hospitals 650
(c) Govt. Hospitals 6
Allopathic Hospital
Beds in Allopathic hospitals
Ayurveda Hospital
Beds in Ayurveda hospitals
Unani hospitals
Community health centers
Primary health centers
Dispensaries
Sub Health Centers
Private hospitals
4
350
6
16
4
58
73
58
97
-

25
(d) Beds in hospitals 650
(e) Unani hospitals -
(f) Community health centers 7
(g) Primary health centers 89
(h) Dispensaries 34
(I) Sub Health Centers 5
(j) Private hospitals 59
EDUCATION
(c)Secondary & senior secondary schools 426
(d) Colleges 108
i) Sub divisions 2
ii) Tehsils 7
iii) Sub-Tehsil 14
iv) Patwar Circle (Hobblies) 414
vi) Nagar Nigam 9
vii) Nagar Palika 9
x) Assembly Area 7
POST OFFICE: - 360

26
TUMKUR
EDUCATION
(d) Colleges 244
PUBLIC HEALTH
POSTOFFICES:- 566
Allopathic Hospital
Ayurveda Hospital
Unani hospitals
Dispensaries
Sub Health Centers
Private hospitals
14
1420
5
46
-
4
143
28
487

27
BAGALKOT
PUBLIC HEALTH
(a)Allopathic Hospital
(b)Beds in Allopathic hospitals
(c)Ayurveda Hospital
(d)Beds in Ayurveda hospitals
(e)Unani hospitals
(g)Primary health centers
(h)Dispensaries
130
1606
16
22
Nil
7
45
267
232
121
POST OFFICES:- 330
EDUCATION
(d) Colleges 51
(e) Technical University -
i) Sub divisions 3
ii) Tehsils 10
iii) Sub-Tehsil 20
vi)Nagar Nigam -
x) Assembly Area 11

28
BELGAUM
EDUCATION
(d) Colleges 176
PUBLIC HEALTH
(e)Unani hospitals
378
7739
5
34
Nil
17
i) Sub divisions 2
ii) Tehsils 6
iii) Sub-Tehsil 9
vi)Nagar Nigam 12
vii) Nagar Palika -
x) Assembly Area 6

29
(h)Dispensaries
139
1562
-
210
i) Sub divisions -
ii) Tehsils 10
iii) Sub-Tehsil 19
vi)Nagar Nigam 21
vii) Nagar Palika 1
x) Assembly Area 10
POST OFFICE: - 804
BIJAPUR
REGISTERED SS INDUSTRIAL UNIT 8471
EMPLOYMENT IN MEDIUM AND LARGE
INDUSTRIES
5139
EDUCATION
(d) Colleges 136

30
PUBLIC HEALTH
DHARWAD
No. of Industrial Areas: 5
TOTAL INDUSTRIAL UNIT 18,877
(e)Unani hospitals
(h)Dispensaries
(i) Sub Health Centers (FW)
74
814
4
44
---
9
58
-
298
81
i) Sub divisions 2
ii) Tehsils 5
iii) Sub-Tehsil 10
v) Panchayat Simitis
vi)Nagar Nigam 1
vii) Nagar Palika 5
viii) Gram Panchayat 199
x) Assembly Area 8

31
EDUCATION
(d) Colleges 21
PUBLIC HEALTH
POST OFFICES:216
GADAG
(e)Unani hospitals
(h)Dispensaries
59
1964
16
25
-
-
42
857
-
981
i) Sub divisions 2
ii) Tehsils 5
iii) Sub-Tehsil 8
vi)Nagar Nigam 5
vii) Nagar Palika 1
x) Assembly Area 5

32
PUBLIC HEALTH
POST OFFICE: - 210
EDUCATION
(e)Unani hospitals
(h)Dispensaries
85
1008
3
18
Nil
9
42
49
-
29
i) Sub divisions 2
ii) Tehsils 5
iii) Sub-Tehsil 6
vi)Nagar Nigam 9
vii) Nagar Palika -
x) Assembly Area 5
(d) Colleges 23

33
HAVERI
No. of Industrial Areas NA
EDUCATION
(d) Colleges 11
POST OFFICES:- 258
(e)Unani hospitals
(h)Dispensaries
132
2142
16
32
Nil
5
67
470
-
54
i) Sub divisions 2
ii) Tehsils 7
iii) Sub-Tehsil 12

34
UTTAR KANNADA
REGISTERED INDUSTRIAL UNIT 9,543
EDUCATION
(d) Colleges 16
i) Sub divisions 2
ii) Tehsils 11
iii) Sub-Tehsil 19
vi)Nagar Nigam 11
vi) Nagar Nigam -
vii) Nagar Palika 9
x) Assembly Area -

35
vii) Nagar Palika -
x) Assembly Area 9
POST OFFICES:- 496
PUBLIC HEALTH
(e)Unani hospitals
(h)Dispensaries
94
1879
3
26
-
1
78
114
-
81
BELLARY
PUBLIC HEALTH

36
(e)Unani hospitals
(h)Dispensaries
246
338
6
44
-
8
55
162
369
232
i) Sub divisions 2
ii) Tehsils 7
iii) Sub-Tehsil 14
vi)Nagar Nigam -
x) Assembly Area 7
POST OFFICES: - 392
EDUCATION
(b) Middle schools 1,190
(d) Colleges 17
BIDAR

37
There are 8 Large Scale industries in the district with an investment of Rs.
229.69 crore. There are 84 factories in the district.
Main Players
• Maruthi Organics Limited Bidar
• The Mahatma Gandhi Sahakari Sakkare Karkhane Niyamit
• Gauri Industries Limited
• Bidar Yenepoya minerals & Granites P Limited, Bidar
A large number of enterprises in the district are in Trade, Transport & Hotel
sectors followed by Repair & Servicing units. There are a number of traditional
Artisans & Crafts men working in Bidri Craft & Zardosi Saree design. This
district is still considered the most industrially backward in the entire state and
being offered many incentives for the new enterprises to promote Industrial
development. The ministry of MSME has approved a proposal to establish a
CFC at a cost of 7.45 Crore Rupees, for the Autonagar Units’ cluster engaged
in Repair & Service of Automobiles of all kinds.
PUBLIC HEALTH
(e)Unani hospitals
(h)Dispensaries
(i) (i) Sub Health Centers (FW)
05
800
25
10
8
44
30
-
269
39
EDUCATION
(d) Colleges 129
POST OFFICES:- 305

38
i) Sub divisions 01
ii) Tehsils 05
iii) Sub-Tehsil -
iv) Patwar Circle -
vi)Nagar Nigam 00
x) Assembly Area 08
Gulbarga
REGISTERED SS INDUSTRIAL UNIT 16,810
REGISTERED MEDIUM & LARGE UNIT 62 & 11
EMPLOYMENT IN MEDIUM AND LARGE
INDUSTRIES
291 & 5,577
i) Sub divisions 03
ii) Tehsils 07
iii) Sub-Tehsil 32
iv) Patwar Circle -
vi)Nagar Nigam 01
x) Assembly Area 10
PUBLIC HEALTH

39
(e)Unani hospitals
(h)Dispensaries
07
935
7
63
15
89
99
337
119
&
Clinics 587
EDUCATION
KOPPAL
REGISTERED MEDIUM & LARGE UNIT
30
EDUCATION
(d) Colleges 23
PUBLIC HEALTH
(d) Colleges 16

40
(e)Unani hospitals
(h)Dispensaries
85
1008
3
18
Nil
9
42
49
-
29
i) Sub divisions 2
ii) Tehsils 4
iii) Sub-Tehsil 8
vi)Nagar Nigam 5
vii) Nagar Palika -
x) Assembly Area 4
POST OFFICES:-210
RAICHUR
Existing Status of Industrial Areas in the District: Raichur
KIADB Industrial Area: There are Five Industrial Areas in the District.
1. Raichur Industrial Area: An extent of 153 acres of land has been
developed.

41
2. Industrial Growth Centre at Shakthinagar, Raichur: Total Land
available is 2000 Acres out of which an extent of 450 Acres has been
developed.
3. Industrial Area, Devasugur, and Raichur: Total land available is
214.86 Acres out of which an extent of 82.62 Acres has been developed.
4. Industrial Area, Devdurga, and Raichur (Under progress): An
extent of 59 acres and 29 guntas of land was acquired for formation of
Industrial Area.
5. Industrial Area, Manvi, Raichur (Under Progress): In Manvi, an
extent of 59 acres and 29 guntas of land was acquired for formation of
Industrial Area.
There are more than Seven thousand small scale and tiny scale units
registered in the District.
PUBLIC HEALTH
(e)Unani hospitals
(h)Dispensaries
05
850
3
31
6
52
29
-
181
i) Sub divisions 01
ii) Tehsils 05
iii) Sub-Tehsil -
iv) Patwar Circle -

42
vi)Nagar Nigam 00
x) Assembly Area 08
EDUCATION
YADGIR
No. of Industrial Areas: - 2+2 (IES)
Core Green Sugar & Fuels Private Limited has commissioned an Integrated
Sugar Complex with 5000 TCD sugar plant, 24 MW Co-Generation Power
plant and 50 KLPD Distillery. This Greenfield project worth Rs.300 Crore
is located in Tumkur (v) in Yadgir Dist., Karnataka.
(d) Colleges 12

43
PUBLIC HEALTH
Allopathic Hospital
Ayurveda Hospital
Unani hospitals
Dispensaries (i) Sub Health Centers
(FW)
Private hospitals Clinics
06
180
17
02
--
42
23
165
07

44
EDUCATION
(c) Secondary & senior secondary schools
47
(d) Colleges 06
(e) Technical Diploma 04
i) Sub divisions 01
ii) Tehsils 03
iii) Sub-Tehsil 16
iv) Patwar Circle -
vi)Nagar Nigam 01
x) Assembly Area 04
CHAMARAJANAGARA
EDUCATION
(d) Colleges 66

45
PUBLIC HEALTH
POST OFFICES:- 324
Chikamagalur
Registered industrial Unit 8859
Total Industrial Units 10256
i) Sub divisions 1
ii) Tehsils 4
iii) Sub-Tehsil 7
vi) Nagar Nigam -
vii) Nagar Palika -
x) Assembly Area 6
(e) Unani hospitals
(h) Dispensaries
4
600
2
16
-
3
60
12
245
-

46
EDUCATION
(d) Colleges 99
PUBLIC HEALTH
(e) Unani hospitals
(h) Dispensaries
14
1420
4
28
nil
4
92
22
42
375
POST OFFICES: - 305
i) Sub divisions 2
ii) Tehsils 7
iii) Sub-Tehsil 11
vi)Nagar Nigam 0
vii) Nagar Palika 9
x) Assembly Area 5

47
DAKSHIN KANNADA
Registered Small Scale Industrial Units 18918
No. of Industrial Areas
7
i) Sub divisions 2
ii) Tehsils 5
iii) Sub-Tehsil -
vi) Nagar Nigam -
vii) Nagar Palika 1
x) Assembly Area 8
PUBLIC HEALTH
(c) Govt. Ayurveda Hospital
(e) Unani hospitals
(h) Dispensaries
76
1895
2
31
2
7
64
7
430
1629

48
EDUCATION
(d) Colleges 184
Post offices 474
HASSAN
i) Sub divisions 2
ii) Tehsils 8
iii) Sub-Tehsil 16
vi)Nagar Nigam 2
vii) Nagar Palika 9
x) Assembly Area 7
PostOffices: 14
HEALTH
(a) Allopathic hospital 22
(b) No. of beds in allopathic Hospitals 2370
(c) Ayurveda hospitals 5
(d) No. of beds in Ayurveda Hospitals 57

49
(e) Unani hospitals 1
(f) Community Health centers 14
(g) Primary health centers 137
(h) Dispensaries 44
(i) Sub health centers 456
(j) Pvt. Hospitals 34
EDUCATION
KODAGU
Registered Small Scale Industrial Units 1115
Registered Medium & Large Units --
Employment in Large and Medium Industries Nil
No. of Industrial Area 1. Madikeri
2. Kushalnagar
PUBLIC HEALTH
(c) Govt. Ayurveda Hospital
(e) Unani hospitals
(h) Dispensaries
30
288
11
33
--
06
30
-
206
39
(d) Colleges 182

50
i) Sub divisions 1
ii) Tehsils 3
iii) Sub-Tehsil -
vi) Nagar Nigam 5
vii) Nagar Palika -
x) Assembly Area 2
EDUCATION
(b) Middle schools -
(d) Colleges 65
(e) Technical University --
MANDYA

51
PUBLIC HEALTH
(e) Unani hospitals
(h) Dispensaries
14
1810
4
43
-
7
114
-
23
385
EDUCATION
(d) Colleges 159

52
i) Sub divisions 2
ii) Tehsils 7
iii) Sub-Tehsil 14
v) Panchayat Simitis
vi)Nagar Nigam
vii) Nagar Palika 8
x) Assembly Area 4
POST OFFICES:- 364
MYSORE
EMPLOYMENT IN LARGE AND MEDIUM
INDUSTRIES
20428
i) Sub divisions -
ii) Tehsils 7
iii) Sub-Tehsil 14
vi)Nagar Nigam -

53
x) Assembly Area 7
PUBLIC HEALTH
(e) Unani hospitals
(h) Dispensaries
19
2840
9
209
-
9
-
140
12
438
EDUCATION
(d) Colleges 237
UDUPI

54
EDUCATION
(c)Secondary & senior
secondary schools
91
(d) Colleges 24
PUBLIC HEALTH
(e) Unani hospitals
(h) Dispensaries
9
580
-
-
7
93
14
12
45
i) Sub divisions
ii) Tehsils 3
iii) Sub-Tehsil -
iv) Patwar Circle(Hobblies) 9
vi) Nagar Nigam -
vii) Nagar Palika 1
x) Assembly Area 5
POST OFFICES: - 268

55
CHAPTER 6: CONCLUSIONS & SUGGESTIONS
Analyzing various factors regarding customer satisfaction:
 The sample size is very low so it is very difficult concluding it by saying that it is the
view of whole population.
 The study has given me a lot of exposure like meeting and talking with different
people. Hence, these statistics imply a bright future for the company.
 SME support has often been justified by the special contributions of SMEs in
developing economies to growth, jobs productivity, or investment; or by the special
challenges confronting.
 SMEs that do not apply to other sizes of firms and the proposition that the delivery of
targeted benefits to SMEs addresses and contributes to the resolution of systemic
constraints.
 The firms of multiple sizes contribute to employment growth and that size may not be
the most important factor.
 A thriving SME sector is strongly associated with rapidly growing economies that
have lifted citizens out of poverty.
 The World Bank Group promotes growth through both systemic and targeted
interventions.
 The targeted approaches contribute to the sustained elimination of the special SME
challenges – that is, that targeted growth eliminates systemic constraints.
 The objective is not to benefit SMEs as an end in itself, but to create economies that
can employ more people and create more opportunity.
 SMEs exist and operate in the same environment as other firms, although they may
experience it differently. Which means that, except in special circumstances, such as
response to a crisis or in extremely small economies.

56
SUGGESTIONS
 Enlarging the SME sector does not cause growth but may well accompany it.
 For SMEs to be a meaningful category of enterprises, it should be a group of firms
that is specifically differentiated from others by the way that it experiences particular
policy, institutional, or market failures or the way it benefits the economy or the poor.
 The only credible argument for channeling finance to SMEs is to build the capacity
and sustained activity of the financial sector to supply SME credit demand.
 In spite of its many achievements, the current portfolio does not consistently reflect a
clear and strategic view of which firms should be targeted, why, and for which
services, or of how serving them promotes market development to sustainably meet
their demand.
 Targeted support for SMEs needs to be more firmly rooted in a clear, evidence-based
understanding of what distinguishes an SME and how the proposed support will
sustainably remove the problems that constrain the ability of SMEs to contribute to
employment, growth, and economic opportunity in developing economies
 The lack of institutional consensus on what constitutes an SME, when it is
appropriate to support them, and how success is defined seems especially
inappropriate as the Bank moves toward global practices that cross traditional
institutional barriers.
 As the World Bank Group continues supporting SMEs, to help them realize their
potential contribution to developing economies (based on portfolio and case study
reviews, data analysis, field visits, and extensive literature review), IEG concludes
that, to make TSME support more effective, the World Bank Group needs to do
several things.

57
CHAPTER 7: BIBLOGRAPHY
WEBSITES:
http://www.msme.gov.in/
http://www.google.com
http://www.wikipedia.org/

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