The document discusses digital business models for media companies. It emphasizes the importance of integrating offline and online platforms, as well as social media marketing and mobile integration. A successful digital business model requires offering multiple revenue streams such as Google ads, social media strategies, custom content and expanding to new products and services across different platforms and devices. The goal is a holistic approach that increases brand awareness, trust and spending while generating revenue through various monetization opportunities.

1. Digital Media Business Model = Business for media (offline) in a digital arena (connected)

2. There is no choice here. There must be integration . Without integration your digital business model will die . Offline vs Online Being connected is the key

3. Online Revenue Google Ads Paid Links Text Ads Banner Ads Rich Media Special Reports Paid for channels … and many more

4. Social media marketing Brand Awareness = Market Value Market Value = Revenue It’s NOT always about Revenue directly

5. Brand awareness Brand Awareness = Trust = belief Belief = spending and usage

6. Mobile integrated models Integration is key Online , social and print products SMS services, competition lines, admob revenue sponsorships, custom pages , new projects and new products

7. Pre- roll/ post -roll opportunities Branded entertainment - RayBan Branded player - CNN embedding video In-video opportunities - Interact with a brand within video Avoid copyright Video Zoopy Model

8. Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile OFFER MORE EXPAND BUSINESS MODEL & BE DIVERSE Holistic approach