This document provides strategies for companies expanding into emerging markets through e-commerce. It discusses researching the target market's demographics and income levels. Companies should understand factors like the rise of millennials, expansion of the middle class, and differences in average incomes. The digital landscape must also be considered, including internet and mobile penetration rates which vary significantly between markets. Companies should assess the strategic status quo by evaluating market conditions, the competitive landscape which ranges from consolidated to fragmented, and local consumer preferences. Case studies demonstrate how companies like Amazon and MercadoLibre have successfully expanded into new markets.
The Future of eCommerce en FMCG (Fast Moving Consumer Goods) 2017Marcos Pueyrredon
In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
Understanding Consumers and Cross-Border E-Commerce in MexicoFiroz Patel
Today, the largest e-commerce market in Latin America is Brazil, but when it comes to long-term potential for cross-border merchants, Mexico is the market to watch. Though cross-border commerce is low compared to Brazil, Mexico’s e-commerce market is growing at a rate of over 21%, nearly double the global average.
The outlook for the global economy is positive with broad-based growth resulting in world GDP surpassing US$80.0 trillion in 2018, for the first time. These insights from our expert analysts cover economy, finance and trade; cities; business dynamics; industrial; and natural resources.
The Future of eCommerce en FMCG (Fast Moving Consumer Goods) 2017Marcos Pueyrredon
In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
Understanding Consumers and Cross-Border E-Commerce in MexicoFiroz Patel
Today, the largest e-commerce market in Latin America is Brazil, but when it comes to long-term potential for cross-border merchants, Mexico is the market to watch. Though cross-border commerce is low compared to Brazil, Mexico’s e-commerce market is growing at a rate of over 21%, nearly double the global average.
The outlook for the global economy is positive with broad-based growth resulting in world GDP surpassing US$80.0 trillion in 2018, for the first time. These insights from our expert analysts cover economy, finance and trade; cities; business dynamics; industrial; and natural resources.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
Sample Report: Latin America Online Payment Methods 2020 & COVID-19's Impact ...yStats.com
Questions Covered in the report:
- What are the leading E-Commerce payment methods in Latin America?
- How does the COVID-19 pandemic influence the development of digital payments in this region and worldwide?
- How high is mobile payment user penetration in Latin America predicted to be by 2023?
- Which mobile payment apps are used by consumers in Argentina, Brazil and Mexico?
- What was the size of payment transactions processed by Mercado Libre in 2019?
Full report here: https://bit.ly/3L925nR
US Passport 2015: Cross-border Trading ReportwnDirect
America shares close historical and cultural ties with the UK, so the market offers fantastic opportunities to British online retailers.
In IMRG's “US Passport 2015: Cross-Border Trading Report”, you can find out how to successfully enter this thriving market.
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
Global eCommerce now accounts for more than 10% of total retail sales and is growing at 19% annually.
Read our 2018 handbook to get the most relevant industry insights focusing on Mexico and Latin America.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
Sample Report: Latin America Online Payment Methods 2020 & COVID-19's Impact ...yStats.com
Questions Covered in the report:
- What are the leading E-Commerce payment methods in Latin America?
- How does the COVID-19 pandemic influence the development of digital payments in this region and worldwide?
- How high is mobile payment user penetration in Latin America predicted to be by 2023?
- Which mobile payment apps are used by consumers in Argentina, Brazil and Mexico?
- What was the size of payment transactions processed by Mercado Libre in 2019?
Full report here: https://bit.ly/3L925nR
US Passport 2015: Cross-border Trading ReportwnDirect
America shares close historical and cultural ties with the UK, so the market offers fantastic opportunities to British online retailers.
In IMRG's “US Passport 2015: Cross-Border Trading Report”, you can find out how to successfully enter this thriving market.
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
Global eCommerce now accounts for more than 10% of total retail sales and is growing at 19% annually.
Read our 2018 handbook to get the most relevant industry insights focusing on Mexico and Latin America.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
La SEM DE CALI, le esta apostando a un revolucionario proyecto de formación de docentes en competencias TIC, junto con la dotación de implementos tecnológicos de punta, tables y vídeo beam. Estos elementos son de gran importancia en la instituciones para mejorar los procesos de aprendizaje de los estudiantes, PERO NO SON LAS HERRAMIENTAS LAS QUE HARÁN EL CAMBIO, NADA CAMBIA HASTA QUE YO NO DECIDA CAMBIAR....EL CAMBIO ESTA EN CADA UNO DE NOSOTROS PARA LLEVAR UNA SINERGIA A TODA LA INSTITUCION
Africa will have about 500 million young people by 2030. 157 of the world’s 310 mobile money services in 2021 were in Sub-Saharan Africa. Africa had a US$495bn share of the US$767bn handled by mobile money worldwide. Mobile
phones account for about 75% of all online traffic in Africa. Africa has potential to unlock more than $3 trillion in consumer spending. In the five largest consumer markets alone—Nigeria Egypt, South Africa, Morocco,
and Algeria—the African Development Bank estimates that there will be 56 million middle-class households with disposable incomes of nearly $680 billion.
Analysis Group estimates that the Metaverse could contribute $40 billion to Sub-Saharan Africa’s GDP by 2031.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
From BitPagos to BiM, Latin American innovators are taking advantage of high mobile penetration, a strong middle class and a unified culture to capture new opportunities in the digital economy.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Prepared by the EBG in collaboration with the Boston Consulting Group and IBM, the 2016 Guide answers this question by drawing on 65 interviews with top decision-
makers (Chief Executive Officers, Chief Digital Officers, Chief Operating Officers, etc.) of French and international companies, including traditional, but also pure plays.
The areas of activity have been arranged into 5 groups:
• Transport, Travel and Hotels,
• Telecom, Media, Energy, Gaming,
• Fashion, Distribution and Consumer Goods,
• Insurance,
• Banking.
By surveying these different B2C or B2B2C sectors, a more global image of digital industrialization emerges, beyond pilot programs.
Several analytic tools used by the Boston Consulting Group were applied to the analysis
of this work:
The matrix of the digital disruption of the BCG economic environment allows us to evaluate the intensity of the disruption that affects these different sectors and their level of transformation.
Digital transformation study led by IBM, Boston Consulting Group and the think tank EBG, addressing 65 global companies in Europe on their views, challenges and status on digital industrialization of their organization
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
Global Powers Of Retailing 2015 - Embracing Innovationaditya848
The Global Powers of Retailing identifies the 250 largest retailers around the world and analyzes their performance. It also looks at the world's 50 biggest e-retailers, considers the top trends in the industry, and provides a global economic outlook for the coming year.