SlideShare a Scribd company logo
CMO’sTOPMARKETINGAUTOMATION SECRETS
FORB2B &B2C | 2016
Why users visit their broker’s website
Sowhat does it mean to you?
Prospect
searches and
finds your
website
Thefull customer journey.All managed in one place. With one tool.
Prospect fills out
form and
requests
whitepaper
Prospect receives
an email with
whitepaper
Prospectreturns
to learn more
about your
company
Prospect receives a
series of relevant
drip campaigns to
further educate
them
With information
from their past
visit, site is
personalized for
their interest
David Zimmer
VP of Business Development
Bridgeline Digital
Email: dzimmer@bridgeline.com
Phone: 978-448-2571
*Email me for a copy of our case study on how our clients increased their traffic 140%in 2 months

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Cmo secrets-for-marketing-automation

  • 2. Why users visit their broker’s website
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Sowhat does it mean to you? Prospect searches and finds your website Thefull customer journey.All managed in one place. With one tool. Prospect fills out form and requests whitepaper Prospect receives an email with whitepaper Prospectreturns to learn more about your company Prospect receives a series of relevant drip campaigns to further educate them With information from their past visit, site is personalized for their interest
  • 11. David Zimmer VP of Business Development Bridgeline Digital Email: dzimmer@bridgeline.com Phone: 978-448-2571 *Email me for a copy of our case study on how our clients increased their traffic 140%in 2 months