LinkedIn is a major business networking site with over 500 million users worldwide that allows users to connect with colleagues and find new business opportunities. The document provides guidance on creating an effective LinkedIn profile that emphasizes your photo and headline, building your professional network by connecting with others, and using LinkedIn's tools to find and attract new customers through activities like joining groups, creating content, and utilizing the advanced search and recommendation features.
LinkedIn Strategy: How to optimize your LinkedIn profile to get more traction selling high value products and services on LinkedIn. This is a step-by-step guide on optimizing your profile for more sales effectiveness.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
How People Find You on LinkedIn (What Counts for Making Sales)
There are numerous ways that people can find you on LinkedIn: Search, Groups, how you’re connected diagram, People You May Know page, Google search, your company page, Updates, Posts, Who’s Viewed Your Profile, etc. Part of the LinkedIn strategy we’re going to lay out here focuses on getting you found by more of your ideal customers.
From the perspective of trying to sell your product or service on LinkedIn the three things that actually count are:
1) LinkedIn Search results (and Google SERPs)
2) Updates and Articles
3) Who’s Viewed Your Profile
How to Optimize Your LinkedIn Profile
As somebody responsible for building business and making sales, your profile has one key purpose: Tell the prospect what problem you solve and why he or she should choose you to solve it.
Here are the template elements to optimize for this LinkedIn strategy:
- Headshot
- Byline
- Summary Section
- Experience Section
- Education Section
- Skills & Endorsements
- Volunteer / Causes / Interests
- Projects
- Groups
LEARN MORE
FunnelProfit offers several high-leverage LinkedIn strategies that can significantly increase your sales and business growth.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
Find out more about this unique and vibrant global community of freelance healthcare writers, authors, and communications creatives. Join as a member or hire the network!
Marketing the Brand "YOU" - Old Dominion University AMA Marketing Week Erica Campbell Byrum
Learn how you can use social media more effectively in preparation for your first internship or job. Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, presented this at Old Dominion University to AMA Club members during Marketing Week on October 8, 2013.
Follow Erica Campbell Byrum on Twitter https://twitter.com/ericacampbell
LinkedIn Strategy: How to optimize your LinkedIn profile to get more traction selling high value products and services on LinkedIn. This is a step-by-step guide on optimizing your profile for more sales effectiveness.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
How People Find You on LinkedIn (What Counts for Making Sales)
There are numerous ways that people can find you on LinkedIn: Search, Groups, how you’re connected diagram, People You May Know page, Google search, your company page, Updates, Posts, Who’s Viewed Your Profile, etc. Part of the LinkedIn strategy we’re going to lay out here focuses on getting you found by more of your ideal customers.
From the perspective of trying to sell your product or service on LinkedIn the three things that actually count are:
1) LinkedIn Search results (and Google SERPs)
2) Updates and Articles
3) Who’s Viewed Your Profile
How to Optimize Your LinkedIn Profile
As somebody responsible for building business and making sales, your profile has one key purpose: Tell the prospect what problem you solve and why he or she should choose you to solve it.
Here are the template elements to optimize for this LinkedIn strategy:
- Headshot
- Byline
- Summary Section
- Experience Section
- Education Section
- Skills & Endorsements
- Volunteer / Causes / Interests
- Projects
- Groups
LEARN MORE
FunnelProfit offers several high-leverage LinkedIn strategies that can significantly increase your sales and business growth.
Visit FunnelProfit.com to learn more about our LinkedIn Profile Optimization services http://www.funnelprofit.com/linkedin-lead-generation-service/
Find out more about this unique and vibrant global community of freelance healthcare writers, authors, and communications creatives. Join as a member or hire the network!
Marketing the Brand "YOU" - Old Dominion University AMA Marketing Week Erica Campbell Byrum
Learn how you can use social media more effectively in preparation for your first internship or job. Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, presented this at Old Dominion University to AMA Club members during Marketing Week on October 8, 2013.
Follow Erica Campbell Byrum on Twitter https://twitter.com/ericacampbell
Transforming Your Career in Customer SuccessAndrea Webb
This content was presented to a group of Customer Success Professionals at the Customer Success Toronto MeetUp in March 2019.
Description:
Whether you’re a new CSM or experienced in Customer Success, this session is focused on what you need to know to transform your career in CS and why taking a job in Customer Success will be the smartest move of your career! Join us to learn how to craft your own personal plan to success.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Transforming Your Career in Customer SuccessAndrea Webb
This content was presented to a group of Customer Success Professionals at the Customer Success Toronto MeetUp in March 2019.
Description:
Whether you’re a new CSM or experienced in Customer Success, this session is focused on what you need to know to transform your career in CS and why taking a job in Customer Success will be the smartest move of your career! Join us to learn how to craft your own personal plan to success.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
How to Use LinkedIn for Lead GenerationPerfect Boom
These are the slides for the Deloitte workshop.
https://www.linkedin.com/pulse/free-deloitte-workshop-how-attract-high-quality-leads-bonnie-power/
LinkedIn is currently described as the best Business-to-Business Lead Generation platform on the planet and we were excited to show participants how to build up their brand and create a steady flow of new clients and opportunities.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
Live Webcast: LinkedIn's Jon Lombardo and Mathew Greenlay from Aberdeen Asset Management highlight best practice for generating leads using LinkedIn Marketing Solutions
2. LinkedIn for Business
Agenda
1. Why LinkedIn
2. Your LinkedIn Profile
3. Building your LinkedIn Network
4. Using LinkedIn for Finding and
Attracting Customers
3. Why LinkedIn?
LinkedIn hits
7 M from Canada,
74 M from US,
11M in UK,
11 M in Brazil,
18 M in India
Approximately 2 members/second join
86,400 seconds/day = 172,800 registrations per day
8. LinkedIn Profile
• Put more emphasis on your profile photo.
• Work on your headline--it's more important
than ever!
• The summary section is much more
prominent.
• http://topdogsocialmedia.com/linkedin-
training-creating-the-perfect-profile/
11. Finding & Attracting
Customers
The 7 Phases of a LinkedIn Master Strategic Plan:
1. Assessment – Assess your strengths, weaknesses & needed assets for
success
2. Strategic Plan – Outline a Strategy, confirm your call to
action, voice, appropriate automation, scalability opportunities, etc…
3. Product & Marketing Path Development – Identify what works for your
target market
4. Lay the appropriate foundation – it’s not enough to simply put up your
name and call it a day!
5. Get Found – Apply strategies and tactics to attracting your market to you
internally on the site
6. Build a community – Groups can help you to build highly targeted or
massive sized pools of targeted key constituents, prospects, clients, etc…
7. Promotion, Campaigns, Word of Mouth – Attract your market into your
Social Circle of Influence
12. Finding & Attracting
Customers
• Create a social media policy
• Profile guidelines
• Build authority and generate
leads
• Use LinkedIn to profile your business
• Actively identify potential leads using the
advanced search function
• Content plan