Indonesia has over 31 million internet users as of 2010, making it the 5th largest internet market in Asia. Usage is projected to grow significantly, with estimates of 150 million users by 2014. Mobile internet access is very popular due to cheaper prices and better infrastructure compared to wired broadband. Young Indonesians aged 15-34 make up 73% of users, many of whom access the internet primarily through their mobile phones. While internet usage is concentrated in major cities, warnets or internet cafes allow broader access. The mobile internet presents opportunities for businesses to engage Indonesian customers online.