The document provides various social media usage statistics and discusses best practices for using social media for business purposes. It notes that social media strategy is different from digital marketing and outlines benefits of social media like identifying new customers, finding candidates and suppliers, listening to customer feedback, and more. It recommends having a plan, setting measurable goals, being consistent, providing great content, listening and engaging with audiences. It warns against relying on just one platform, being pushy, spammy, forgetting to thank people, or building a community too quickly with weak ties.