People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
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Marketers want to do more people-based marketing in order to target their customers and prospects based on known buying behaviors and preferences. Until recently, those tactics were limited to a small number of programmatic platforms. With IdentityLink, publishers can create people-based solutions across their properties and capture the budgets they’ve been missing out on.
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- 1. People Based Marketing for Publishers Tyler Putterman, Head of Strategic Partnerships, Publishers
- 3. Why? Audience & Data Inventory Distribution & Delivery
- 4. If you can’t beat ‘em, join ‘em!join ‘em!
- 5. 92%Plan to increase spend 83% See better returns Budgets are moving to people-based marketing
- 6. What actually is people-based marketing? ABILITEC LINK abc12345 R. Jones 10 Main St Plano, TX Rebecca Smith becky@workpc.com IP 222.58.1.10 Becky Wilson 20 Stag Dr Chicago, IL Becky Smith I23 Sunrise Ave Plano, TX Phone 555-1212 Rebecca Smith Cell phone: 555-2323 Rebecca Wilson 20 Longhorn Ave becky@homepc.com OFFLINE IDENTITY DIGITAL IDENTITY De-identification via secure one-way hash HASHED LINK a7b9j7ag
- 7. How LiveRamp can help
- 8. Become an onboarding destination
- 9. Run people based overlap analysis Publisher Advertiser Budget
- 10. Leverage the power of LiveRamp’s Identity Graph 245 Million 135 Million 150+ Million 60 Million 170+ Million
- 11. Increase on-site fulfillment Unrecognized Traffic Unrecognized Traffic LiveRamp Identity- Link Recognized Traffic Recognized Traffic on YourWebsite.com on YourWebsite.com
- 12. Identity Link • Tie ad exposures across devices and properties to people • Show the offline influence of your delivered ads • Use 1st and 3rd party people-based data for deeper audience profiles You can… Increase advertising value w/ people-based measurement 1st- and 3rd-party data Ad exposures across devices and properties Insights into ad effectiveness and people
- 13. © 2016 LiveRamp. All rights reserved.© 2016 LiveRamp. All rights reserved. Buy & sell data assets
- 14. Takeaways 1 2 3 People-based marketing is in high demand. Offer similar capabilities of Facebook and Google, direct on your own inventory Monetize 1st-party data for incremental revenue, or buy data to enhance your own data offering Support people-based measurement to demonstrate omni-channel impact.
- 15. 15 Get in touch with us! Tyler.Putterman@LiveRamp.com