Thought Leaders @ Webrepublic: Innovation Outlook by Tobias Zehnder – Co-Founder / Partner

When Marketing Meets The Machine

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If data is the new media, as some say, then lets see how some publishers are learning to monetize it as creatively as they have their editorial. Several publishers present and then compare different ways of leveraging their unique relationships with audience. From lead gen to ad targeting, audience intelligence to connecting the dots from ad impression to sales lifts, publishers share their new adventures in productizing data.

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How AI is Changing Marketing as You Knew It

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There's a lot of jargon, fluff, and otherwise meaningless mumbo-jumbo being thrown around in the world of artificial intelligence — especially when it comes to marketing. We're here to give it to you straight. The implications of AI are huge. There are ways computers will help you move the needle like never before. The best part? This isn't some distant fantasy. It's happening right now. Read on to learn more.

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(Greg Engen, SVP Business Development, Ovative, and Alex Andrews, Senior Analyst, Measurement & Activation, Ovative) Digital is becoming an increasingly critical part of the brand marketing mix, but measuring the impact of that marketing across the enterprise has always been a challenge. Learn how digital agency Ovative/group helped a billion-dollar retailer implement Ensighten Pulse to power enterprise measurement, unlocking greater control of customer data, enhanced visibility into marketing performance and new opportunities to optimize their digital marketing against enterprise KPIs.

Strategizing in an increasingly complex digital marketing world

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Data, SEO, SEA, affiliate, display advertising, voice search, marketing automation, ... you name it. Digital marketing is becoming more and more complex and confusing. This presentation takes a look at the digital marketing diversity in an overall context of digitization and marketing strategy so that current and future touchpoints of customer journeys are already considered. Also the strategy of Amazon and its implications for sales and marketing strategies of brands is being examined. In addition, first ideas for planing a route through the digital marketing jungle are provided. Thorsten Sachtje (Senior Consultant Digital Strategy @ Artefact Germany) held this presentation at Marketing Club Ruhr to a group of 50 marketing decision makers on February 26nd 2019.

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James Niehaus, VP of Analytics and Digital Strategy, Ensighten Gartner calls the data management platform (DMP) the “soul of modern marketing,” but many marketers have yet to decipher the alphabet soup that feeds into today’s marketing technology stack. Find out the key differences between DMPs and tag management systems (TMS) and how first-party data from a brand’s website, combined with other sources of online and offline data, is foundational for enhancing audiences generated by the DMP. Dive into how DMPs and tag management systems actually work in a symbiotic relationship that can produce more value on both sides, including faster DMP roll-out, better audiences and improved data ownership.

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In today’s ever changing digital world, new technologies and critical consumer demands ask the most from any organisation. Personalisation, 1 on 1 combinations at scale are examples that require a different way of thinking and working. What can you learn from companies that have a culture of a/b testing, have a customer first mindset and have data informed design strategy to help you make the right decisions?

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Integrated digital marketing has established itself as a concept. An effective approach that sees astonishingly limited use is the integration of social media channels with paid search. We explain the necessary steps: the right remarketing strategy, a solid tracking set-up and consistent user language. Nicole M. Laine, Senior Specialist SEA at Webrepublic, was giving that speech on October 23rd, 2017.

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AI assistants are conquering the hardware in your pocket, your car or home. They are going to be with you 24-7. The AIs we are most familiar with currently are applications of voice search: Google Assistant, Siri, Alexa, Cortana. Together we'll explore the implications these assistants are going to have on search marketing. We will uncover the effects voice search has on search marketing today; we will look into opportunities you should tackle in the short and medium term, and last but not least, we’ll look at future scenarios you should prepare for. Lars Neumann, Director SEA at Webrepublic, was giving that speech on October 23rd, 2017.

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Presenter: Seth Yates, Group Manager & Lead Strategist, Yesler There are so many insightful sessions on social media at conferences across the country. Awesome tips, action plans, and strategies are shared from top experts in their field... Until the Q&A session at the end. There's always one of us in the audience who asks the question (and even more of us in the audience who don't): "So, have you seen any good examples in the B2B space when it comes to social media?" It's usually met with something like: "I'm primarily focused on B2C" or even a strait "no." In this session, we'll cover the main differences between driving social media results in a b2b vs. b2c environment, and share examples of companies in the b2b space that are doing it well. If you've ever been a conference attendee who asked the dreaded "does this apply to b2b" question... this session is for you.

Microsoft Dynamics 365 Customer Insights Masterclass

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It’s impossible to build a thriving business without a complete understanding of your customer. The session is designed to offer a practical guide to getting started with a Customer Data Platform (CDP). Benefit from Kin + Carta’s 25+ years’ experience in harnessing data to build Single Customer Views and Customer Data Platforms, powering transformational CRM for brands such as Shell, Tesco Bank and Jaguar Land Rover.

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Artificial intelligence is already transforming and will continue to transform business and society as we know them today. Where should we start? What practical things do you need to think about as you experiment with AI in discrete areas of your business? How will your approach to data “the raw material for AI” need to change as you scale your use of AI and automation throughout your business? And last but not least, what ethical and security questions need to be addressed? Anne Sophie Lotgering explains in detail in the speaker session at Gartner ITxpo Barcelona 2018. More about Orange Business Services: Official website: http://www.orange-business.com/en Facebook: https://www.facebook.com/orangebusiness/ Twitter: https://twitter.com/orangebusiness Linkedin: https://www.linkedin.com/company/orange-business-services/ Slideshare: http://www.slideshare.net/orangebusiness Pinterest: https://fr.pinterest.com/orangebusiness

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A Foundation for Fast Digital Innovation Creating a differentiated digital experience is critical to most businesses today. And it must be built, not bought. While APIs are the foundation of digital innovation, it takes more than just developing an API to innovate faster. Come learn what it takes, including the API-led technologies and other components of a cloud-native digital platform, and a few tricks you need to consider that will help you focus on what's important to innovate fast. By the end of this session you will understand; How a digital platform enables fast innovation The different technology components, capabilities, and processes companies use to build a cloud-native digital platform Some of the best practices that other companies have used to improve API design, and reuse, and deliver faster

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