This document summarizes Thorsten Sachtje's presentation on strategizing in an increasingly complex digital marketing world. Some key points: - Marketing is facing accelerating creative destruction and disruption from digital technologies, requiring dual transformation of both daily and future business. - Consumer expectations have been set by technology-powered brands like Amazon, Netflix and Airbnb that offer frictionless, personalized experiences. All brands must meet these new standards. - Amazon's strategy is to become "Earth's biggest store" through continuous improvements using digital tools, data and AI to better understand and serve customers. - Effective marketing in today's digital world is not just about "digital marketing" but using the right insights from data