The document provides an audit of the digital presence of mattress brands in India. It summarizes the scores across various parameters like content creation, distribution and audits of websites, blogs, social media and SEO.
The overall industry score is 55% against a benchmark of 80%. Individual scores are also provided for different parameters like content audit (48%), digital assets audit of website homepage (65%), social media audit (48%) and SEO audit (73%).
The audit reveals several best practices that are not being followed across mattress brands in India when it comes to their digital strategy and presence. Advice is provided to brands to evaluate their digital agencies and optimize their digital efforts.
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Attention is the new currency in digital. We see it’s missing since post covid world swiped 45+ GDP boosting #industries since 2020. While, businesses are still navigating their way based on hunch & gut feeling, some are still not adopting digital.
The Decision-makers are indeed struggling to upgrade their process, people, and technology. A #digital mindset is still missing.
But wait, we understand. A #digitaltransformation can’t happen overnight. Some brands even while basking in their past glory, understand that digital is the key factor to survival, they don’t know how, where & who to reach out to.
This huge demand has given rise to a fake/self-proclaimed #digitalmarketing people. Making the choice & shift even more difficult as digital is no more the future, but the present.
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Attention is the new currency in digital. We see it’s missing since post covid world swiped 45+ GDP boosting #industries since 2020. While, businesses are still navigating their way based on hunch & gut feeling, some are still not adopting digital.
The Decision-makers are indeed struggling to upgrade their process, people, and technology. A #digital mindset is still missing.
But wait, we understand. A #digitaltransformation can’t happen overnight. Some brands even while basking in their past glory, understand that digital is the key factor to survival, they don’t know how, where & who to reach out to.
This huge demand has given rise to a fake/self-proclaimed #digitalmarketing people. Making the choice & shift even more difficult as digital is no more the future, but the present.
We researched/ audited 45+ Top industries' digital assets as we took a deep drive and spotted one common cause of failure - A Massive Digital immaturity.
Five Smart Marketing Use Cases For Artificial IntelligenceBernard Marr
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. FOREWORD
This report is absolutely free for you to
access. There are no strings attached.
It hasn’t been commissioned by anyone,
so it isn’t biased towards any brand.
Dive into the report and get an idea
about what the big and small brands
everywhere are up to.It will help
you understand:
What are the best practices to follow
for establishing your digital presence?
What can you learn about your own
digital presence on the basis of these
best practices?
What questions should you ask your
digital marketing team regarding your
months’ and years’ long investment into
your website, social media accounts,
SEO, and content marketing?
01
02
03
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3. As a brand custodian, you want to do your best to protect your brand’s identity and your
organization’s chances of survival and growth. But there is a lot unoptimized on various
fronts: finances, operations, supply chain, human resources, customer service and so on.
And you don’t know where to start. That’s where
everything converges. But how do you know if you’re doing the right thing
or taking the right decisions?
Begin with Digital.
The Digital Fellow brings to you a report on basic digital health of various industries. Whether
you are from this industry or not, it’ll help you understand the eco system and provide you a
checklist of items you can use to do a self-diagnosis.
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4. CONTENTS
05
Overall Audit
Report
07 Touchpoints
Considered
08 Content Audit
08 Blogs Audit Report
Content Creation Strategy
Content Distribution Strategy
17 Digital Assets Audit
22 SEO Audit
Report
Website Audit (Home Page)
10
15
17
20 Social Media Audit
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6. The value is based on the following Audits:
01 02
03
A.
B.
C.
A.
B.
Blogs
Content Creation Strategy
Content Distribution Strategy
Content Audit
Website Audit (Home Page)
Social Media
Digital Assets Audit
SEO Audit
The industry benchmark is very low. Few or none of the above parameters are followed.
Overall Audit Report
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7. 2022 thedigitalfellow. All rights reserved 07
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MATTRESS
BRANDS
Facebook
Post
01
Post
01
Post
01
Post
01
Video
01
Post
02
Post
02
Post
02
Post
02
Video
02
Other
Posts
Twitter
LinkedIn
Instagram
YouTube
SOCIAL
MEDIA
Web
Page-01
Web
Page-02
Other
Pages
Other
Posts
Other
Posts
Other
Posts
Other
Videos
CONSIDERED
TOUCHPOINTS
WEBSITE
9. The industry benchmark is very low. Few or none of the above parameters are followed.
Parameters Considered
Buyers’ Journey
followed
Best Practices of
writing a headline
Best practices for
Introduction
Sub-headings
Visual Elements
Trigger words used
(e.g. why, how)
Length of Headline
Keywords Best
Practices
Highlighted Sections
Images every 250
Words
Relevant Images
Keywords in Title
CTA
Sharing elements
Bullet Points
Content Audit: A Blog Audit Report
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11. Digital Assets Audit: Website Home page
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The home page of a website is responsible for driving traffic to all its pages. From the logo to
the footer, everything matters. Users make up their minds about continuing to browse the
website within the first 2 seconds of loading! If your home page does not stick to parameters
and best practices of content, you will not benefit from having the website at all!
Parameters Considered
Logo Placement
Text in Logo (Readability)
Header Video Headline
Product offering
Brand USP
Clientele & Testimonials
Rule of Golden Circle followed
Fat Footer with Site Map
Correct Privacy Policy
12. Digital Assets Audit: Website Home page
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Parameters Considered (Contd...)
Correct Terms of Use
Social Proof placement
Proper Colour Scheme
Proper Alignment
Consistent Font Family
Optimum White Space
Proper placement of Images
Navigation Menu
Personalised Content
13. DIGITAL ASSETS AUDIT
B. Social Media Audit Report
Industry Score: 48%
Benchmark: 80%
Out of 100%
48
14. Digital Assets Audit: Social Media Audit Report
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Social media is your best friend if you know how to build a community and engage with its
members. A low score on social media presence is an indication that a brand does not bother
with the community at all. Disregarding communities is like disregarding existing and
potential customers.
Social Media Considered
Facebook
Twitter
Instagram
LinkedIn
YouTube
16. SEO Audit Report
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Search engines want to help you by letting you help users and buyers. An organized home
page and an organized website, with the right blogging practices will increase your chances
of appearing in organic search results. Not just that, you would also end up saving a lot of
money on search engine ads too! Cooperate with the search engine crawlers if you really
want to show up in the millions of questions people search online everyday!
Broken Links Absent
Schema
Page Speed Optimization
Desktop Speed
Mobile Speed
Mobile Friendly
Sitemap.XML/HTML Sitemap
SEO TECHNICAL AUDIT
17. SEO Audit Report
SEO TECHNICAL AUDIT
URL Optimization
Keyword in URL
Keyword in Title
Keyword in Meta Description
Meta Keyword
H1 Tag
Keywords In H1
H2 Tag
Keywords in H2
Alt Text
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18. GET IN TOUCH WITH US TODAY:
The 11 brands considered here fall into the top category. Surely, they had the best of the
agencies working for them.
Yet, a basic examination reveals that they have been investing into wrong agencies. We do
not know what further problems will open up once we sit with these for a formal brand audit.
So how have you been choosing your digital marketing agency?
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If you are a Mattress Industry brand we have examined here and want to
know your specific score
If you are into a different business and want to avoid investing in wrong
digital agencies
If you are a Mattress Industry brand interested in working with us
19. Unless otherwise stated, the E-book is our proprietary property and all text, design, infograph, images, and
graphics in this E-book (collectively, the “Content”) and the trademark, service mark and logo contained
therein (the “Marks”) are owned or controlled by us or licensed to us, and are protected by Copyright and
trademark laws of India. Any unauthorised usage of any content of this E-book shall be liable to legal actions.
Copyright Disclaimer:
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For the sake of confidentiality and safety of the reputation of the various brands studied during the
preparation of this Industry Report, we choose not to disclose the brand names. We shall never publish/ share
any competitors’ or brands’ data used for this report. The purpose is to make readers/ brand custodians aware
of the best practices that are not being followed by industry leaders in the country. This report does not
hold/expect any commercial value.
Confidentiality Disclaimer:
20. Connect with our Experts
To get audit score for your brand
+91 99676 30329
contact@thedigitalfellow.com