ABC and web 2.0

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An presentation on how the Australian Broadcasting Corporation is using social media and web 2.0 technologies. Including case studies, challenges, lessons learned and future directions

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Monique Potts Senior Producer - Strategic Development ABC and Web 2.0

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‘ Pop art on my twitter followers’ Luc Legay cc

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‘ Social network fatigue’ Michael Marlatt cc

Monique Potts Senior Producer – Strategic Development ABC Innovation 02 8333 2017 [email_address]

During this one-hour taster, social media practitioners Sally Hems (Oakleaf Communications) and Matt Anderson (Montage Communications) explain the opportunities and pitfalls presented by social media. They’ll provide tips on maximising its potential and explain how best to integrate it within your PR & Communications strategy. This will be illustrated through examples of campaigns they’ve delivered for clients including the Commonwealth Foundation and South West RDA. Matt Anderson Twitter - @PRBristolblog Sally Hemms - @sallyhemms

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2. Monique Potts Senior Producer - Strategic Development ABC and Web 2.0

5. Neilsen Consumer Generated Media report 2008-09 Facebook surges in 2008-9

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13. ‘ Pop art on my twitter followers’ Luc Legay cc

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