UX Workshop: Lean UX process (Usability Day FMH)

www.outsystems.com
UX @OUTSYSTEMS
Usability Day 2015
0.1

www.outsystems.com2 © OutSystems. All Rights Reserved2
Lourenço Rodrigues
UX @Customer Experience
lourenco.rodrigues@outsystems.com

Ricardo Luiz
UX / UI Expert Services Lead
ricardo.luiz@outsystems.com

The OutSystems®
Platform
Deliver enterprise web and mobile applications. Fast.
• Fast Development of APPs
• Develop once for all devices
• Rapid and continuous iteration
• See it at www.OutSystems.com

About OutSystems

Some of our Customers
Different Industries, Similar IT Challenges

www.outsystems.com© OutSystems. All Rights Reserved
User Experience (UX) is a lot more than pretty interfaces*.
Poor UX leads to low user adoption, lost sales
and costs millions in employee training and support.
* We can help out to get pretty interfaces as well.

UX is Critical!
The failure of Avon
Products $125 million
implementation of SAP
software is the latest –
and perhaps most
dramatic – example of
how usability has
become a critical issue
in the workplace.
http://blogs.wsj.com/cio/2013/12/11/avons-failed-sap-implementation-reflects-rise-of-usability/

UX is Critical!
Why you need UX?
An application which is built without regard to how it will be used is often
condemned to suffer from weak user adoption, productivity losses and lost
business.
According to the IEEE, 15% of all projects are abandoned, and of the top twelve
reasons projects fail, three are directly related to not getting user experience
right.
At OutSystems we’re all about Rapid Application Delivery, and usability, so
through the last years we’ve developed a pragmatic approach to UX design to
be applied in our agile development projects. Through this approach we’ve
developed hundred of applications with great user experience.

Why UX?
How to create a
winning App?

Why UX?
Is it enough to create a pretty interface?

Why UX?
What is usability?

The UX Brain
usabilitylayers Ubiquitous
Pro-active use of various mediums
Task-Focus
Fit to user and its specific tasks
Cognitive
Leverage conventions and learning
Physiological
Respond to how the brain works

The UX Brain
usabilitylayers
Ubiquitous
Task-Focus
Cognitive
Physiological
business and user context
independent
highly dependent on

The UX Brain
usabilitylayers Ubiquitous
Pro-active use of various mediums
Task-Focus
Fit to user and its specific tasks
Cognitive
Leverage of conventions and learning
Physiological
Respond to how the brain works

The UX Brain

UX Workshop

The UX Brain
usabilitylayers
Ubiquitous
Task-Focus
Cognitive
Physiological
Tools & Frameworks

The UX Brain
Usability means different things
for different users

The UX Brain
No Crystal Ball?
User Interviews or User Testing

The UX Brain
Learning Applications
Pro-active
Context-aware

The UX Brain
usabilitylayers
Ubiquitous
Task-Focus
Cognitive
Physiological
highly dependent on
UX
design

UX Design
UXdesign

BusinessAnalysis
UserResearch
Wireframes
VisualDesign
LiveStyleguide
GoLive

Define clear goals
Understand the business
Interview main stakeholders
Review current application(s)
Get application analytics
Figure out the different user profiles
Identify what to ask the users
BusinessAnalysis

UX Concept
Macro Plan
Kick-Off Meeting
Workshop Plan
Clarify Business
Goals
DAY 1
Process Data
App Analytics
Detailed Analysis
Vision Document
DAY 2 DAY 3
Wireframes
development
Share initial Vision
with stakeholders
DAY 4
Usability Testing of
Wireframes
with real users
Wireframes
development
Describe Business
Processes
User Interviews
App Walkthrough
DAY 5
Wireframes review
Process Feedback
Vision Presentation

Case Study: Real Estate Company
Profile
> Big Company
> In south American country
> Evaluate, buy, remodel, sell and rent properties
> Several teams and roles
> Work in office, “on the go” and in the properties
Challenges
> Work supported by Excel and paper forms
> A lot of business processes, entities, attributes
> One Application, multiple roles and devices
> Work remotely from Portugal
> Indirect access to end-users (!)
> 3 days UX engagement

3 Days UX Concept
Macro Plan
Kick-Off Meeting
Clarify Priorities
and UX Scope
Describe Business
Processes
Initial Questions
and Requests
DAY 1
Client Meeting
Q&A
Process
Walkthrough
DAY 2 DAY 3
Wireframes
development
Visual Designs
Request
DAY 4
Presentation
Meeting
Wireframes +
Visual Designs
Process Data,
Detailed Analysis
Collect Questions,
Ideas, Sketches
Wireframes
development
Wireframes
development

BusinessAnalysis

BusinessAnalysis
Property Assessment Form (12 pages)

BusinessAnalysis Seed / sample data

BusinessAnalysis Client mockups

CONTEXT IS KING
Don’t learn the business with the users
Create a context rich environment
Identify goals and constraints

Let’s meet the users
BusinessAnalysis
UserResearch

UserTechnolog
y
The car alone will not win any
competitions
without a great fit with its driver
UserResearch

Go to where your users areUserResearch

UserResearch
Planning
Identify the different user profiles
Talk, at least, to 2 users for each profile
Dress appropriately – blend in
Don’t take a committee – 2 people, max 3
Bring someone they already trust

UserResearch
What To Do
Create rapport
Compliments and Complaints
Where do they spend their time
Known Unknowns vs. Unknown Unknowns
3 things we must fix
3 things we cannot break
Gather, organize, prioritize

UserResearch
Take notes

UserResearch
Ask Questions & Understand

UserResearch
Question the status quo

NOTHING LIKE WATCHING CURRENT
USAGE AND UNDERSTAND WHAT
DRIVES IT
When we watch the users in their natural environment we get
real data on how they use the system and what for, so we
discover the natural journey and can identify gaps with the
intended usage of the system(s).
Shadow IT can be discovered at this stage.

NEVER ASK THE USER WHAT HE/SHE
WANTS
The users will report different needs… the challenge is to get
what is the root of those needs.
When you tap into that, you will solve a problem and make
users lives easier.

TIMES CHANGE, PEOPLE CHANGE…
NEW NEEDS ARISE!

Fail fast or fail loudly
BusinessAnalysis
UserResearch
Wireframes

Don’t let ideas escape
Rich context makes it a ton easier
Information organization is key
Keep sketching
IA comes hand-in-hand with mockups
Challenge designs continuously
Wireframes

Wireframes
Wireframes are quick to produce and a great tool to gather feedback,
early on, from stakeholders and even users.
Feedback is focused on function, information architecture, user tasks,
user interactions, and so on, rather than being lost in graphic details or
implementation glitches.

Wireframes

MOCKUPS ARE A POWERFUL
CHANGE MANAGEMENT TOOL
Everyone can understand what the changes mean
and where the company is headed
You can defeat the unknown … make change easier!

BusinessAnalysis
UserResearch
Wireframes
VisualDesign

VisualDesign
The Visual Design is created over the wireframes to support the and
extend the developed concept.
It is custom built to implement your branding and make use of the
OutSystems platform’s patterns and widgets.

VisualDesign

VISUAL DESIGN IS KEY
FOR INITIAL ADOPTION
Usability benefits only kick in after the initial impression

BusinessAnalysis
UserResearch
Wireframes
VisualDesign
LiveStyleguide

Why a Live Styleguide?
Styleguides are key for consistency and quality perception
… but also easily forgotten.
Live Styleguides support development, by providing
snippets of code.
Living Styleguides contain ready-to-use components by
development, abstracting implementation details.
LiveStyleguide

OutSystems Living Styleguide
Web blocks ready to use by developers
not copy-paste, just drag-and-drop …
LiveStyleguide

LiveStyleguide
SILK UI Framework

LiveStyleguide
View Live Example

Responsive Live Styleguide

A LIVE STYLE GUIDE
GETS YOU IN THE DOOR
By creating a ready-to-use component
you jump start the development project

Keep it real
Keep testing with real users
Identify user difficulties
Prepare users for what’s coming
Understand rampup needed for users
Teasers and Presentation Videos
Controlled rollout with a BETA version
GoLive

IT AIN’T OVER UNTIL
THE FAT USER SINGS
It’s easy to get it wrong
Stay close to the users and react, fast

Great Delivery in a Nutshell
Discover the Path
Initiation
Face Time
Visual
Requirements
Top
User Stories
Create the Experience
Strong Vision
Sprint Development
Constant
Validation
Iterative
Development
Make it Real
Solution Release
Sanity Check
Have WOWs
Rapid Tuning

Develop
Support, Review
Test
Design
Strategy, Structure
Visuals
User Experience Design
Stakeholder Interviews
Current Site(s) Analytics
Competitor Analysis
User Research
Personas Definition
Main Use Cases
Design Concept
Information Architecture
Navig. and Information Design
Wireframes
Content Strategy
Visual Design
Discover
Goals, Context
Research
Copy Guidelines
Design Guidelines
Development Support
Usability Review
Usability Testing
Typical Activities

UX/UI Foundation
Activities
User Experience
Understand the challenge and
define an approach/vision
Visual Design
Define the visual for the
application(s) with the
customer branding
Live Styleguide
Complete framework with
dozens of ready to use
patterns and widgets
● Learn about business goals
● Review current apps or
processes
● Research user needs
● Develop approach and app
layouts
● Introduce customer branding
● Based on agreed approach
develop a pixel perfect design
● Review pattern and widget
design to fit overall theme
● Adapt one, or more, of the
existing OutSystems styleguides
to match defined approach
● Create the specific app layouts
and add identified patterns,
following the approved design
● Provide micro-site and sample
pages, demonstrating the usage
of the styleguide

Mobile UX Offer
Project Timeline
Initiation Implementation Rollout
UX Concept UX AssessmentLive StyleGuide
UX Mentoring Now Customization
Train your team on how to
create great experiences
Develop a solid vision for your
app which will empower its
users and make it successful
Get a real live styleguide your
development team can use to
build beautiful applications
Get practical usability
recommendations to improve
your existing application
Get your iOS and Android app
developed to publish your app to
the stores or release internally
Includes UI Design
Get a modern and effective
enterprise web design for your
responsive or mobile app

U
F
ser
irst

Thanks
May the UX Force be with you all...

UX Workshop: Lean UX process (Usability Day FMH)

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