The document serves as a practical guide to user experience (UX) design and agile methodologies, detailing the role of a UX designer in various project phases. It presents cooperation models, the designer's responsibilities, and the impact of team dynamics on project outcomes. Additionally, it contrasts different UX design approaches, such as working in a team versus providing UX design as a service, highlighting advantages and disadvantages for each model.

1. Practical Guide
User Experience Design & Agile

2. OUTLINE WHAT TO EXPECT
COOPERATION MODELS
CHOOSING A RIGHT MODEL

3. ROLE OF A
UX DESIGNER
DECORATION?

4. ROLE OF A
UX DESIGNER
PLACING FEATURES ON A
SCREEN?

5. ROLE OF A
UX DESIGNER
DEFINING USER FLOWS?

6. ROLE OF A
UX DESIGNER
OPTIMIZING CONVERSION RATE?

7. ROLE OF A
UX DESIGNER
DECORATION
PLACING FEATURES ON A SCREEN
DEFINING USER FLOWS
OPTIMIZING CONVERSION RATE?
ALL ARE RIGHT,
PARTIALLY…

8. 01 SCOPE
02 APPROACH
03 RESULTS
04 ESTIMATES
THE ROLE OF A UX DESIGNER ON A PROJECT
IS TO APPLY DESIGN THINKING TECHNICS
IN ORDER TO CREATE AN INTERFACE THAT
HELPS A BUSINESS TO ACHIEVE GOALS
WHILE HELPING USERS TO FULFILL THEIR NEEDS

9. THE ROLE OF A UX DESIGNER ON A PROJECT
IS TO APPLY DESIGN THINKING TECHNICS
IN ORDER TO CREATE AN INTERFACE THAT
HELPS A BUSINESS TO ACHIEVE GOALS
WHILE HELPING USERS TO FULFILL THEIR NEEDS

10. Implement

11. • design goal
• design brief
• user profiles and core use cases
• design principles
• design concept
• proof of concept report
• information architecture
• flows and wireframes
• prototypes
• ux evaluation report
• ux specification
• styleguides and graphical assets
DELIVERABLES
ON EVERY STEP

12. COOPERATION
MODELS

13. UX DESIGNER
IN A TEAM
backlog is created and a project
is running in a full speed
• creates ux specification
• resolves tricky cases
• answer questions on the go
• reviews implementation

14. UX DESIGNER
IN A TEAM
PROS
• team-spirit
• communication
• empathy
• flexibility

15. UX DESIGNER
IN A TEAM
CONS
• (one) designer’s speed
• no full picture overview
• less possibilities to explore
• user testing?

16. UX DESIGNER
WITH A TEAM
before development:
• defines focus areas
• explores possible solutions
• evaluates feasibility with the team
• creates information architecture
• creates project ux specification

17. UX DESIGNER
WITH A TEAM
during development:
• details ux specification
• answers questions
• resolves unspecified cases
• evaluates implementation

18. UX DESIGNER
WITH A TEAM
PROS
• more of designer’s skills applied
• better overview of the product
• time to evaluate ideas
• time to approve design
• less changes in requirements

19. UX DESIGNER
WITH A TEAM
CONS
• even more meetings
• even more documents
• less of a prompt communication
• un-specified cases are out of control
• less empathy within the team

20. UX DESIGN
AS A SERVICE
way before development:
• user research conducted,
• technology assumed,
• concept defined and evaluated,
• architecture, wireframes,
visual style defined,
documented and approved

21. UX DESIGN
AS A SERVICE
PROS
• direct communication with PO
• less of technical constrains
• more time for user research
• more time for design iterations

22. UX DESIGN
AS A SERVICE
CONS
• now shared view
• poor knowledge transfer
• design set in stone
• ad-hoc solutions by non-designers

23. PROJECT ASSESSMENT SHEET, PART 1
Business idea Business goal Project progress Requirements Cooperation
New idea Win market From
the start
Some (or no)
use cases
specified
UX design
as a service
Improve
company image
Validate
business
idea
New product
version
Most
use cases
outlined
UX designer
with a team
Competition
is known
Increase
market share
Support
existing offer
Maintenance Use cases
verified
UX designer
in a team
Maintain existing
product

24. PROJECT ASSESSMENT SHEET, PART 2
Cooperation
Backlog
management
Sprint planning Communication Quality control
UX design
as a service
Populated
way in advance
Design prepared
and approved
beforehand
Rare, happens
via product
owner, project
manager or
requirements
manager
Additional
services: review,
user testing,
field study
UX designer
with a team
Design prepared
one sprint
before
Frequent,
happens mostly
via team leads
Scheduled
design review
sessions with
team leadsPopulated on
the go
Pre-planning
used to clarify
UX designer
in a team
Design prepared
within a sprint
Regular, during
dedicated scrum
sessions and
in-between
Clarification
on the go
Rigid tasks
order in a sprint
UI verification by
designer

25. BEST MATCH WITHIN PROJECT PHASES
START DEVELOPMENT
RELEAS
E
design as a
service
designer with
a team
designer in a
team

26. designer
with a team
design as a
service
AND FEW MORE DIMENSIONS
outsource
many designers
1 project
product
1 designer
many projects
designer in
a team

27. thank you
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