Learn more about the latest Mobile App Development Trends

1. WE CO NCEP T, D ESI G N & CODE EMOTIONS
© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I

2. © C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
MOBILE A PP
DEVELOPME NT TRENDS

3. AGE NDA
> IT’S TIME TO GO B EYOND ‘MO BILE FIRST’ PLANNING
> 10 T RE NDS IN MOB ILE APP D EVELOPMENT
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Susanne Böck
Managing Director Webmedia7 Middle East FZE

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IT ’S T IME TO GO BEYOND
‘ MOBILE F IRST’ PLANNING
> Mobile growth is booming
There are almost 7 billion
people on the planet.
6.0 billion own a mobile
phone – only 4,5 billion own a
toilet and 3.5 billion own a
toothbrush.
More than 90% of adults
have 24/7 their mobile
phone within arm’s
reach
74% of smartphone users use
their phone to help with shopping
… with 79% ultimately making a
purchase
90% of all text messages
are read within 3 minutes
of being delivered
70% of mobile searches
lead to action within 1 hour

5. THE U NIT E D AR AB EM IR AT ES RANK 1ST
IN SM A RT P HONE PE NE TR AT IO N:
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6. 1. USER EXPERIENCE FI R ST
> USER CONVENIENCE AND A HIGH QUALITY EXPERIENCE ARE CRUCIAL
> BUILD A MOBILE CUSTOMER STRATEGY
4
Steps
Acquisition
… T O B U I L D A M O B I L E S T R A T E G Y
Loyalty
Mobile
Commerce
Customer
Experience
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7. 2 . INTEGR ATION W ITH BACK-E ND-SYSTE M S
2016 2017 2018
Midsize to large
companies will spend
33% more on
application
integrations than in
2013
Over 67% of all
new integrations
flows will extend
outside the
enterprise
firewall
More than 50% of
the cost of
implementing
90% of new large
systems will be
spent on
integration
What do mobile apps integrate with?
• CRM, Marketing Automation
• Payment Gateways
• Enterprise Backend Systems (Integration to
Legacy Systems)
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8. 4 . CLOUD DRI VEN
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There is currently much controversy over which mobile apps are better -
native applications or mobile cloud applications.

9. 5. SECURITY
> What are the worst security dangers you should pay attention to?
1. Security and authentication of API calls
2. Break Session from online if Phone is lost
3. Permission Leaks
4. Secure Data Storage
5. Single Sign On
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10. 3. USING AP IS TO A CCELER ATE IN N OVATIO N
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> And to deliver seamless user experience
• Application Programming Interfaces (APIs) encapsulate back-end
information systems
• APIs also open enterprise resources to third-party developers
• … but make sure APIs are secure
> API Backend as a Service (Baas)

11. 6. CONTI NUOUS DELIVERY
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12. 7. BE ACO N AND LOCATION BASED WIFI SERVICES
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13. 8. WEARA BLE TECHNOLOGY
There are also a lot of noise around fashion and
textile industries adopting wearable technology
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14. 9. NATIVE VS MOBILE WEB
NATIVE MOBILE
APPLICATIONS
PROS
• Full access to mobile device features
• Deep integration capabilities
• Deeper security implementations in
app
• Highly responsive and smooth
performance
• Rich user experience
• Strong functionality Superior
customization
CONS
• Longer development cycle
• Non-portable code
• Expensive development and support
accessibility via application stores
means:
• Less control for app
administrators
• Longer approval cycles
• Adherence to restrictions
• Needs skilled developers of native
code for every mobile OS
PROS
• Lightweight solution
• Reusable and scalable code
• Web developer expertise is
sufficient
• Inexpensive coding and
deployment
• Can be freely accessed on the
web
• Quick and easy to develop,
distribute and update
CONS
• Slower performance than native
solutions
• Very limited offline functioning
• Limited multimedia support
• Cannot leverage all native OS and
Android features
• Cannot replicate native touch-and-
feel
• Mobile browser incompatibility
• Inconsistent rendering across
browsers
MOBILE WEB APPS
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15. W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
9. NATIVE VS MOBILE WEB

16. W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
9. NATIVE VS MOBILE WEB

17. 10. INTERNET OF THI NGS
> Consumer efficiency
> Health Care
> Transportation
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18. T H A N K Y O U V E R Y M U C H F O R Y O U R AT T E N T I O N .

19. ABO UT WEBMEDIA7
AS "DIG I TA L NATI V ES" , W E DEV ELOP CU STO M-TAILORED AND ESPECIALLY THE
LATEST IN CO NC E P TS FO R O UR CLIEN TS, FO CU S ON THEIR NEEDS AND PROVIDE
PRAGMAT I C SUP P ORT IN TH E AC HIEV EMENT OF THEIR CORPORATE OBJECTIVES.
BESIDES R E A L I ZI NG WEB SITES, EC OMMER CE SO LUTIONS AND PORTALS WE PROVIDE
A DEEP EN KNOWL E DGE I N MO BILE A PP LICAT ION S, EITHER NATIVE DEVELOPED FOR
IOS, AND ROI D OR WI NDOW S OR AS H TML SO LUTION FOR SEVERAL DEVICES.
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20. KEY FAC TS
WE OPE RATE AC R O SS MID D LE EA ST AN D E U R O PE . OUR CL IENTS COM E F ROM DIF F E RE NT BRANC HE S
AN D TO AL L O F T HE M WE S U S TAIN LONG TER M PARTNE RS HIP S.
CLIENT SATISFAC TION IS O U R N U MB E R O N E PR IO R ITY. WE TAK E TIME TO L E A RN A BO UT TH E B USIN ESS O F O UR C LIE NTS, TH EIR
EXPECTATIONS A ND BUS INES S G OA LS . TO ALL O U R CU S TO MERS WE MA INTA IN L ONG-TE RM PA RTNE RSHIPS. M OST OF OUR
CUSTOMERS RELY ON OUR C O MPE TEN C Y S IN CE SE VE R AL YE AR S - AND THIS USUAL LY HOL ISTIC A L LY, A C ROSS A L L M A RKE TING
D IS CI PLINES .
EXPERTIS E PROJECTS E MP LOY EE S O FF IC ES
7 YEARS 260+ 25 2
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21. E XPERTI SE
C O N C E P T D E S I G N C O D E M A R K E T
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