1. BaseCamp F
Ekaterina Pashinova
Kairit Sõlg
Tiina Taskinen
Chun Lin
Riku Tapio Rantala
Akino Kurosawa
Mari Kekkonen
Maho Iwamoto
Riina Oikari
Sanna Tuononen
Mridu Mehta
Cherng-Jye Shiah

2. The truth is that there is enough resources on this planet for
everyone if we use them wisely.

4. Manifesto Shared is the new personal!
We are individuals that realized our current lifestyle is no longer relevant.
Current system encourage individual approach in every part of our life. But
such behavior leads to extinction of natural resources.
So maybe it’s time to look around and change something?
Share the world around, be a group player!

5. social
personal
belongings
values
services
lifestyle
behaviour
space

6. Why
Out of sight out of mind is the solution for many problems these days.
Concentration of wellbeing is causing problems in the world.
People consume more than necessary.
Companies answer to peoples demand of products which leads to
masses of waste.
Current economical system and people’s lifestyle must be changed.

7. How
People should change their lifestyle form owning to sharing or borrowing.
New systems need to be created, to get from the ones who have to the
ones who need it.
- what already exist
- suggestions

8. We already
have some
park
library
sports (swimmingpool, gym)
laundry services

9. We already
have some
public transportation
movie rental
hostels, travelling

10. We already
have some
web and network exchange
car pooling
bike rent
shared computers
umbrellas rent system
costumes, designer products for rent

11. But there could be
MORE
entertainment: TV, camera,
technology: personal computers, laptops, mobile phones,
music players, playstations, cloud computing is the way!
(personal memory online)
cars (car pooling)
clothes
paintings
tools and equipment (garden, construction, sports, utensils)

12. and even
MORE

13. Our
gatekeepers
Media, advertisers
trendsetters
customer service
peer-groups, family
educators
government
companies,
industry, producers

14. Possibilities
use existing resources more reasonably
sharing products makes the products´ life cyrcle longer and
also increase the level of use.
when companies produce shared products they take more
responsibility for their products / because its no-ones property
more places with meaning
more efficient communication - quality time

15. thank you!