What's mine is yours

1. THE
SHARING
ECONOMY
What's mine is yours...
Photo: Yanalya ­ Freepik

2. "The peer-to-peer-based activity of obtaining, giving,
or sharing the access to goods and services,
coordinated through community-based online
services" [1]
Photo: Canva

3. Photo: Mrsiraphol ­ Freepik
What do we share?
Movies and TV shows
Our homes
Our cars
Our music
Homes for dogs

4. Mini­van rental
$40 a day
Roof Rack
$7 a day
Surfboard
$9 a day
Beach Chairs
$5 a day
Bike
$10 a day
Photo: Unsplash ­ Pixabay
Beach Coverup
$45 a week
You can have everything without owning a thing

5. 86%
of people agree that
the sharing economy
makes life more
affordable [2]
Photo: Canva

6. "has reduced transaction
costs, making sharing assets
cheaper and easier than
ever"
TECHNOLOGY
[3]
Photo: Canva

7. RAPID GROWTHof the sharing economy can be attributed to two factors:
1 Technology Innovations
Supply Flexibility2
Photo: Canva
[4]

8. We grew up in a culture where MORE was always MORE
and now we have shifted to a LESS is BEST culture.
Photo: Canva

9. 78%
of people agree that
sharing builds a stronger
community
43%
of people agree
that owning things is a
burden
57%
of people agree
that access is the new
ownership
[2]
[2]
[2]
Photo: Unsplash ­ Pixabay

10. In a world with information abundance it is easy to get confused and
frustrated while making a purchase. This works to the benefit of the sharing
economy because instead of pressuring advertisements on consumers, you rely
on the experiences of past users to speak for themselves.
[5]
Photo: Pressfoto ­ Freepik
ATTENTION
ECONOMY

11. WORD OF
MOUTH
Social context ads
Social media platforms
make for a frictionless
sharing process. By the click
of a "share" button you can
reach hundreds and even
thousands of potential
customers. All it takes in the
sharing economy is for one
satisfied customer to share
their experience on social
media.
Photo: Asierromero ­ Freepik
[6]

12. ADVERTISING STRATEGY
MOST MEMORABLE
No matter what type of service or product the sharing platform is
offering, it needs to make sure that their advertising is creating a
social connection and make it seem like if they purchase the product
or service, they will have the MOST MEMORABLE experience.
Appeal to adventure, convenience, popularity, etc.
Photo: Evening_tao ­ Freepik
[7]

13. CELEBRITY
ENDORSEMENTS
Airbnb does this really well.
They give famous Instagram
Bloggers free trips to their
locations around the world as
long as they dedicate time
to post photos thanking Airbnb
and showing followers the space
they are staying. This shows
consumers what they could have
if they too used Airbnb. This is
applicable to any sharing
service or product.
Photo: tpsdave ­ Pixabay
[7]

14. Photo: Huskyherz ­ Pixabay
"The population aged 65 and over is
one of the fastest growing age groups. According to
U.S. Census Bureau, older adults aged 65 and over will
soon outnumber children under the age of 5." The
sharing economy can capitalize on this.
[8]

15. MAKING
AGING
SAFER
New gadgets and services in the sharing economy are making it easier for
elderly people to stay in their homes longer and keep their independence.
Such as the snow removal and grass cutting companies that are similar to an
Uber concept are allowing for seniors to contract this work out by the click of
a button on an app.
[9]
Photo: Stevepb ­ Pxabay

16. "with good data at their disposal, publishers can focus
their marketing efforts with more precision."
"Digital technology has changed the way books are sold
and published, but it has opened up new possibilities for
understanding how people read, as they read. Can a
paperback do that?"
the way we read
[10]
[10]
Photo: Unsplash ­ Pixabay

17. BETTER
It's
FOR THE ENVIRONMENT
of people agree
76%
[11]
Photo: Pezibear­ Pixabay
"...everything from cars and bikes to vacant rooms and abandoned toys — is
otherwise sitting idle, stranded assets that occupy space and are seldom
used." [11]

18. Photo: TBIT ­ Pixabay
SAVING
MONEY
of people agree it is less expensive to share
goods than to own them individually
81%
[5]

19. Photo: Asierromero ­ Freepik
CONCERNS
A COUPLE of
1
72% of people agree they feel
that the sharing economy
experience is not consistent
2
69% agree they will not trust
sharing economy companies
until they are recommended by
someone they trust. [5]

20. Hop
Aboardshare in the experience Photo: ed2456 ­ Pixabay

21. Works Cited
[1] Hamari, Juho, and Antti Ukkonen. "The Sharing Economy: Why People Participate in Collaborative Consumption." SSRN Electronic
Journal (2015): n. pag. Web.
[2] "Consumer Intelligence Series: The Sharing Economy: PwC." Consumer Intelligence Series. PwC, n.d. Web. 21 Oct. 2016.
[3] Leaders. "The Rise of the Sharing Economy | The Economist." The Economist. The Economist Newspaper Limited, 9 Mar. 2013. Web.
18 Oct. 2016.
[4] Byers, John, Davide Proserpio, and Georgios Zervas. "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry." SSRN Electronic Journal (2016): n. pag. Web. 19 Oct. 2016.
[5] Media Use Research – Module one, Part two. By Sidneyeve Matrix. 21 Sept. 2016. Performance.
[6] Consumer Culture – Module two, Part one. By Sidneyeve Matrix. 28 Sept. 2016. Performance.
[7] Advertising Strategies – Module two, part one. By Sidneyeve Matrix. 28 Sept. 2016. Performance.
[8] Kim Kyungo, Chodzko Zajko Wojtek, Andiara Schwingel, Deanna C McDonagh. “Understanding older individuals’ emotional responses
to new technology associated with healthy lifestyle choice.” Journal of Physical Education and Sport, Kyungil University, 25 Jun. 2014.
Web. 18 Oct. 2016.
[9] Gustke, Constance. "Technology, While Not a Fountain of Youth, Can Make Aging ..." The New York Times. The New York Times
Company, 24 July 2015. Web. 18 Oct. 2016.
[10] Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix for Books ..." Wired. Wired Business, 13 Jan. 2015. Web. 19 Oct. 2016.
[11] Rubicon. "Wharton and Rubicon: How Green Is the Sharing Economy?" Wharton School of the University of Pennsylvania. Wharton
School of the University of Pennsylvania, 11 Dec. 2015. Web. 19 Oct. 2016.