Grow^How was thisinterpreted?The growth of population, demands on our time and perceivednoise in urban environments can ha...
Research  “Melbourne has the lowest usage of public transport modes, other than heavy rail in the                  country...
Research “10.5% more trips would occur if people felt                   safer”                                        Crim...
Problem statementHow do we grow resilience and foster belongingwithin Melbourne’s tram commuter community?
What does conduktr     provide?
1. Infotainment – Blissful distraction2. Grows community on your route 3. Enhances feelings of security
Why would people use it?
Research“17% of customers have used social media in thepast year to obtain a (transport) service request”                 ...
People already exhibit these ‘distraction’          behaviours on trams.
To help their fellow commuters.(Service updates, announcements, tips)  ‘Experience economy’
To reduce the stress, awkwardness and isolation of public transport.
How far can we go withit?•   Missed Connections – Dating•   Hyperlocal advertising/offers and deals•   Lost and found•   M...
Who benefits?•   Commuters•   Local businesses•   Transport companies•   The whole community
Is it viable?
Viable locally and to scaleRevenue from:•   Hyperlocal advertisers/offers•   Sponsors•   In-app advertising
So we got started...
goo.gl/rVnQm
Have a look at ourworking concept            goo.gl/rVnQm         twitter.com/conduktr        facebook.com/conduktr
Our team   William Donovan         Jared Bon         Jeremy Crow   75 tram line            1 & 9 tram line   86 tram line ...
Thankyou
Conduktr - Public Transport Social App
Conduktr - Public Transport Social App
Conduktr - Public Transport Social App
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Conduktr - Public Transport Social App

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Conduktor is a social network app concept that allows commuters on public transport routes to engage with the people they travel with every day. Made by our 'St Kilda' team for the 2013 Melbourne Global Service Jam.

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Conduktr - Public Transport Social App

  1. 1. Grow^How was thisinterpreted?The growth of population, demands on our time and perceivednoise in urban environments can have negative effects onpeople.How can we help make this noise more harmonic and enablepeople to grow in their communities?
  2. 2. Research “Melbourne has the lowest usage of public transport modes, other than heavy rail in the country” Herald Sun, Dec 2012
  3. 3. Research “10.5% more trips would occur if people felt safer” Crime Concern, 2002
  4. 4. Problem statementHow do we grow resilience and foster belongingwithin Melbourne’s tram commuter community?
  5. 5. What does conduktr provide?
  6. 6. 1. Infotainment – Blissful distraction2. Grows community on your route 3. Enhances feelings of security
  7. 7. Why would people use it?
  8. 8. Research“17% of customers have used social media in thepast year to obtain a (transport) service request” Transport Social, 2012
  9. 9. People already exhibit these ‘distraction’ behaviours on trams.
  10. 10. To help their fellow commuters.(Service updates, announcements, tips) ‘Experience economy’
  11. 11. To reduce the stress, awkwardness and isolation of public transport.
  12. 12. How far can we go withit?• Missed Connections – Dating• Hyperlocal advertising/offers and deals• Lost and found• Measure commuter sentiment• Live feeds on-board• Polls and voting
  13. 13. Who benefits?• Commuters• Local businesses• Transport companies• The whole community
  14. 14. Is it viable?
  15. 15. Viable locally and to scaleRevenue from:• Hyperlocal advertisers/offers• Sponsors• In-app advertising
  16. 16. So we got started...
  17. 17. goo.gl/rVnQm
  18. 18. Have a look at ourworking concept goo.gl/rVnQm twitter.com/conduktr facebook.com/conduktr
  19. 19. Our team William Donovan Jared Bon Jeremy Crow 75 tram line 1 & 9 tram line 86 tram line Andew Di Pietrantonio Steve Graham Priscillia Davies Lilydale line 86 tram line 57 tram line Adam Cochrane 96 tram line
  20. 20. Thankyou

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