The Future is Now: Humans at the Confluence of Technology and Environment by Tery Spataro
The Future is Now: Humans
at the Confluence OUR CHANGING WORLD by Tery Spataro of Technology & Environment Talk given in Paris 03 01 2013 at Cocktails for Courtney
Why? 2008, began my
interest on the impact technology was making on Us and the Environment. I saw hope after reading an article about urban farming this really inspired me to want to learn more and do more. http://youtu.be/b2-KANDul1E
Why? 2008, began my
interest on the impact technology was making on Us and the Environment. I saw hope after reading an article about urban farming this really inspired me to want to learn more and do more. http://youtu.be/b2-KANDul1E Audio Voiceover of my presentation
Our Typical Digital Behavior These
“Experiences” are being used by us to effect our decisions. Search Comparison Get & give recommendations Social sharing Apps Word of mouth Ads Sampling & get info Trial Communication & signage Social sharing Sales associates Mobile search & location Social sharing Recommendations Social shopping Word of mouth Mobile search & location
Our Typical Digital Behavior Comes
together through our daily life. Search Comparison Get & give recommendations Social sharing Apps Word of mouth Ads Sampling & get info Trial Communication & signage Social sharing Sales associates Mobile search & location Social sharing Recommendations Social shopping Word of mouth Mobile search & location [In Life] [Home] [In-Store] Source: Freitas & Cliff.
Maybelline’s Color Show is an
exploration of nails as art & fashion. While in the shopping mode customer can try on the color & discover how the color works with fashion. It also provides contexts so customers can experiment with a range of possibilities.
The world of pharmaceuticals and
medical care using AI, biometrics, & hardware to cure, correct and join man with machine. Dr Watson will tell us if we are well, while Dr Google will help diagnose. Nano, sensors, and hardware keep “things’ functioning.
Object recognition used in Japan
retail. Biometrics such as palm or eye is being explored. France began exploring touching finger scanner to check out http://www.youtube.com/watch?v=4dIr_cY03Js
Eagle Street Rooftop Farm Brooklyn.
I spent time there when I was in Greenpoint. http://scienceblogs.com/mikethemadbiologist/2008/05/22/s kyscrapers-as-farms-skyfarmin/ Chicago City Hall uses solar to harness energy. Our food is locally grown even in the city. Where cities take an active role in cultivating new forms of gardening and converting this to energy.
Lowline Delancey & Bowery NYC
New type of skylight, designed by James Ramsey of Raad Studio, delivers sunlight below ground using advanced optical systems. http://thelowline.org
Harlem Applebee's Builds Green LEED
Gold Certified Restaurant, over 40 eco-friendly upgrades including rooftop rainwater harvesting, waterless urinals and a “living wall” made up of plants. http://www.sustainablebusiness.com/index.cfm/go/news.display/id/24329
Confluence I love a
nice rosy picture of the future, …BUT some real world uses of technology are being misused and crippling Us and the Environment, …we need to be mindful of the consequences of technological change…
I certainly hope not! The
technology we have today continues to amaze me. But the environment is important to keeping us healthy. This is why I believe we need to work with each other, technology and the environment to build a world that flows together rather than comes apart. Thinking through the consequences and ethics of what we are doing with technology. Vincent Callebaut http://vincent.callebaut.org/projets-groupe-tout.html
Tery Spataro is widely known
for helping brands understand the role technology plays in marketing, innovation and retail environments. Wielding over two decades of experiences in marketing as a digital strategist, Tery takes a deep look into understanding why, what and who. She’s created tech marketing strategies for automotive, food and beverage, consumer packaged goods, education, energy, entertainment, health care, insurance, pharmaceuticals, non-profits and retail brands. Tery has brought digital to life in physical space, having worked with Bloomingdales, Michael’s craft stores, Sally Hansen, Novartis, Whole Foods and Nine West. She helps clients by identifying problems with marketing, communication, branding and retail space. She provides research, strategy and creative ideas with a clear direction on how to proceed. Tery has held executive roles with top agencies and served as a senior strategist for several consulting firms. No stranger to entrepreneurial life, Tery founded or co-founded, self-funded and operated seven start-ups. Through the years she has lectured at universities and international conferences, providing valuable industry thought leadership, and has been quoted in books and articles about business and marketing. Tery has an MBA in marketing from Regis University and wrote and illustrated a book about quantum perceptions called “The Other Side of the Box”. Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare || Glossi
Stuff I Did Confluence:
Connect Human - creating better health through self manage of health data. Confluence: Man with Machine - The continuation of Confluence and the exploration of robots and robotics and the impact these applications have on our humanness and the environment. The Future is Now: Confluence Start – A look at the confluence of humans, technology and the environment. Digital Experiences & Shopping – Overview of the buyer’s decision-making process using digital, the future of in-store retail and use of digital experiences. Digital Strategy – Strategy for innovation, communication and promotion. Fashion Intelligentsia - research report I did to provide insights into how fashion minded women acquire information for shopping. This report was voted the best of Slideshare. The Changing World of Digital - looks at digital communication from a historical perspective and identifies the way the consumer changes from passive involvement to participant. Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior. Community During Crisis – what Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire. Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics. The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a book about perception, a cat and quantum thoughts.
A curious book about a
cat and box available at Lulu.com Share & Like on Facebook http://www.slideshare.net/TeryS/about-the-box-the- cat-the-story-by-tery-spataro