Creative instruments in the One Did It concept WWW.ONEDIDIT.COM Marja Salo, Sustainable Consumption Specialist [email_address]
One Did It in brief One Did It Ltd is a member of the Nitro Group. First version of the One Did It web service launched in June 2008 for user feedback. Tools for consumers to make more sustainable choices with the support of the online community. Practical advice based on research data presented in an entertaining format. Calculations based on the ecological backpack method.
The current structure of the One Did It web service BACKPACK TEST Housing Energy Mobility Food & beverages Household goods Leisure Waste Share experience of ecological lifestyle Make friends Form groups Compete DOS AND DIDS Daily eco-tip (Do) Save natural resources by completing Dos SOCIAL FEATURES
Why use creative instruments? To catch consumers attention, the message must be clear and it helps if fun appearance is added too.
Creative instruments in One Did It concept Media delivers continuously information about environmental issues. Sometimes message are even threatening. One Did It has taken a postive approach, even if challenges are huge we can all contribute to more sustainable consumption patterns. Edutainment, combination of education and entertainment, is our approach to catch and consumers attention. The message must be easy to understand .
The service itself is a creative instrument: <ul><li>It makes the power of the community visible. </li></ul><ul><li>Networking, sharing experiences and competing can encourage to reconsider old practices. </li></ul><ul><li>It provides tools to measure where you stand now. </li></ul><ul><li>Eco-tips assist in adopting better practices. </li></ul><ul><li>One Did It wants to take a part of changing </li></ul><ul><li>consumer behavior with our generation’s tools. </li></ul>