These slides are from the Small Business Networking Event in Oak Park, IL. which was held on May 14th 2009. The guest speaker was Dr. George Vukotich who spoke on the topic of "change."
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Differentiating In An Undifferentiated IndustryRod Brooks
When your business or product lines are being outspent, misunderstood, and commoditized what can you do? What do you do to be the challenger brand that takes on the Goliaths? This presentation about a challenger insurance brand may give you a few ideas that you can apply. (Disclosure: I am the CMO at PEMCO Insurance)
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
Updated presentation as presented at the Community 2.0 Conference in Las Vegas in May 08.
Email me to get access to the latest study results @ francois [at] beelinelabs.com
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
Eric Weaver, Tribal DDB, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.”
Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
PR and Marketing in Times of Turmoil from Marketing Jam '09Austin AMA
At the Austin AMA Marketing Jam '09, strategic communications experts Stacy Armijo and Michael Russel of Pierpont Communications (www.piercom.com) addressed how to approach PR and Marketing in times of turmoil.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
Mentoring Startups - What it takes to make a differenceGeorge Vukotich
These are the slides based on the book Mentoring Startups by George Vukotich, Ph.D. They were also used in an interactive session at The Enclave in September 2020.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Differentiating In An Undifferentiated IndustryRod Brooks
When your business or product lines are being outspent, misunderstood, and commoditized what can you do? What do you do to be the challenger brand that takes on the Goliaths? This presentation about a challenger insurance brand may give you a few ideas that you can apply. (Disclosure: I am the CMO at PEMCO Insurance)
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
Updated presentation as presented at the Community 2.0 Conference in Las Vegas in May 08.
Email me to get access to the latest study results @ francois [at] beelinelabs.com
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
Eric Weaver, Tribal DDB, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.”
Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
PR and Marketing in Times of Turmoil from Marketing Jam '09Austin AMA
At the Austin AMA Marketing Jam '09, strategic communications experts Stacy Armijo and Michael Russel of Pierpont Communications (www.piercom.com) addressed how to approach PR and Marketing in times of turmoil.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
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Oprf Small Business Networking Event Chang Ehandouts052009
1. 5/20/2009
Change for Success
Some Things to Think About
George Vukotich, Ph.D.
Small Business Network Event
Thursday, May 14, 2009
THANK YOU TO OUR SPONSORS
South Oak Park All the individuals
that pitched in to
make this event
possible.
Business Community THANK YOU
CHANGE – IN MANY WAYS
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
• Globalization
More than ever need others to get things done.
1
2. 5/20/2009
STATISTICS
FORTUNE 500
SMALL BUSINESSES
NESSES
BY INDUSTRY
EVEN OUR COMMUNITY
FORCED CHANGE - REACTIVE
SHOCK ANGER MOVING ON
FORCED CHANGE - REACTIVE
STAGE 1 STAGE 2 STAGE 3
Shock
E Numbness
N Moving On
E Denial Acceptance
R
G Fear Understanding
Y Anger
Depression
TI M E
2
3. 5/20/2009
PLANNED CHANGE - PROACTIVE
EXCITEMENT DETERMINATION SATISFACTION
Drawings by Anneliese
PLANNED CHANGE - PROACTIVE
STAGE 1 STAGE 2 STAGE 3
E
N Learning
E Excitement Accomplishment New Status Quo
R Determination Satisfaction
G Let Down
Y
TI M E
ADOPTION RATES
3
4. 5/20/2009
ADOPTION RATES
How long did it take you to get:
Your first microwave oven?
Your first cell phone?
Your first Facebook page?
WAYS TO GO TO MARKET
Low Cost Provider
Focus on Customer Service
Focus on Product / Service Innovation
PURPOSE:
What Do Companies Do To Be Successful
- What business are they in?
- Who are their customers?
- How do they compete?
4
5. 5/20/2009
PURPOSE:
Local People Are Successful Too
WHO IS / ARE:
• Lisa Brazelton
• Chuck Mishoulam
• Jason Smith /
Rachel Weaver
SunStar Dental
MISSION:
To provide the highest quality dental care
in a friendly and relaxed environment.
RESULTS:
- Satisfaction Levels
- Patients, Referrals
- Recognition
- Growth
IF I ASK YOU THESE QUESTIONS
CAN YOU ANSWER THEM
• What business are you in?
- Can you clearly articulate what you do?
• Who are your customers?
- Best customers and why?
• Who are your competitors?
- What differentiates you?
• What does your network look like?
- Do you have a team that you can count on?
• What is your “value proposition”?
5
6. 5/20/2009
TRENDS
WHERE ARE THINGS GOING
• Increasing Generational Differences in How Work
and Life Are Viewed (segmentation)
• Aging Population
• More People Working From Home
• Going Green
• Use of the Internet (LinkedIn, Twitter, You Tube)
• Media – Broadcast – Interactive – Social Media
RATE OF CHANGE
An Example
• Movie Theaters
• Neighborhood Video Stores
• BlockBuster Video
• Netflix
• Internet Download
But What Enabled These Changes To Happen.
6
7. 5/20/2009
WEB 2.0
• LinkedIn
• Facebook
• YouTube
• Twitter
• Communities of Practice
The Difference Is . . .
you can do things you could not do before.
FIXING SYMPTOMS
OR
SOLVING PROBLEMS
Things happen – what makes a difference is how we
react to what happens.
Avoidance
Ready, Fire, Aim
Blaming others
Finding the “root cause”
7
8. 5/20/2009
SO WHAT DO YOU DO
• Know Yourself
• Analyze Your Environment (SWOT)
• Know Your Customers – Build Your Offering
• Set Your Goals
• Develop Your Network
• Perform -- Do What You Do Better Than Anyone Else
Monitor Your Environment . . .
BE READY TO CHANGE, BE PROACTIVE NOT REACTIVE
SWOT ANALYSIS
LOOKING INSIDE LOOKING OUTSIDE
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
KNOW YOUR CUSTOMERS
• Can you tell who your ideal customers are - why?
• Have you looked at your existing customers to see
what is similar or different?
• Can you segment them in any way?
(location, age, gender, income, any other factor).
• Is there a group of individuals you would like to do
business with – why?
8
9. 5/20/2009
GOALS – Goal Statements
• S – Specific
• M – Measurable
• A – Attainable
• R – Relevant
• T – Time Bound
I want to greatly increase my business I plan to double the number of
by gaining market share and will do so customers I have in the over 65 age
as soon as possible using the newest group, by providing at least 10
technology. educational seminars at senior centers
over the next 6 months.
RELATIONSHIPS
Individual Group(Team) Organization
TRUST
Single Most Important Factor
in Effective Relationships
Impact on Productivity
Impact on Innovation
Impact on The Ability to Change
9
10. 5/20/2009
DIMENSIONS OF TRUST
TRUST
TRIAD
And I am willing to RISK more in
the relationship.
DELIVER BEYOND EXPECTATIONS
• It Starts With Listening
– What Do Your Customers Want.
• It’s About Being Responsive
– Getting Back To People.
• It’s About Being Honest
– A Broken Relationship Is Costly.
• It’s About Being Fair
– No One Wants To Be Taken Advantage Of.
It Starts With A Smile – It Ends With A Thank You.
It’s Not That Hard.
THINGS TO DO - Business
Create a list of what your business has to offer –
what opportunities can you go after.
What differentiates you from everyone else.
Given what you have and who you are -- how
can you best go to market – find opportunities.
Develop your 60 second elevator speech.
10
11. 5/20/2009
THINGS TO DO - Relationship
What should your network look like.
- What type relationships do you need / want.
What do you have to offer in a relationship.
- Personal Knowledge, Skills, and Abilities.
How do you make contacts.
How do you go beyond the surface level.
How can you build trust.
WHAT CAN YOU DO
Keys
to
Success
Work Within Your
Collective Strengths
THE BOOK
You may not be able to control change,
but you can be prepared for it.
Build relationships, build trust
Make a difference
George Vukotich, Ph.D.
11
12. 5/20/2009
THANK YOU TO OUR SPONSORS
South Oak Park All the individuals
that pitched in to
make this event
possible.
THANK YOU
Business Community
PLEASE PROVIDE FEEDBACK
Host: Ildiko Kresz
smallbusinessevent@gmail.com
(708)434-0669
Host: Ildiko Kresz (708)439-9374
Ildiko.kresz@kreszandassociates.com
12