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Pac fund & dev
- 1. Fundraising & Development Saturday, June 2, 2012
- 2. PAC Fundr aising & Devel opm W kshop ent or 1W . hat you woul d l ike t o know about f undr aising and devel opm :ent _________________________________________ _________________________________________ ______________ _ _ _ _2. _ _ _ _ _ _ _ _ _ enge _ _ _has _ _ _ _ _ _ _ f undr aising_ _ _ _ _ _ Biggest chal l _ _ _ PAC _ _ r egar ding _ _ _ _ _ _ _ & devel opm :_ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ent ______________ _________ _________________________________________ ______________ _________________________________________ ______________
- 3. dqj dqj dqj wikipedia.com : Fundraising or fund raising (also development) is the process of soliciting and gathering voluntary contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies
- 5. Review •Past Fundraising Efforts Where do you get your $ from? Success’s
- 6. Future Fundraising What do you WANT to do? What do you WANT to do? What do you WANT to do?
- 9. STEP Process • S - Start with something interesting (short, hooky) T - Tune in to WIISM - Whats In It For Me • E - Explain how donor can make a difference (Habitat for Humanity - $100 window, etc..) P - Provide a way to participate (donate, volunteer, sponsor) CALL TO ACTION
- 10. Sandy Rees Step 1: Make fundraising a priority. Step 2: Understand why people give. Step 3: Identify the best donor prospect. Step 4: Tell your story. Step 5: Plan how and when will you ask for a gift. Step 6: Acknowledge the gift and build relationships. Step 7: Evaluate success.
- 11. Inspiration • Jump Rope for Heart - American Heart Association • promotes brand, purpose, funds shared with school & association
- 12. Genesee Center for the Arts Using Kickstarter
- 13. Strategy • Move out of subjective and into strategic Does it fit with your strategy • Don’t waist time on things that are not in strategy
- 14. Successful Campaigns • Relationships (The Story, The Connection) Effective Communication (Tone, Materials, Channels, Relevance) • Transparency (Financials, Easy to Follow)
- 15. Successful Campaigns • Focus on how PAC can engage donors in what PAC is doing • Don’t focus on meeting budget, focus on what can we offer. What programs can we create, things we can do
- 16. What is a Brand?
- 17. Brand • Continues to develop over time Through every interaction (classes, workshops, registration, gallery visits, events, etc...) • An emotional connection • Dale Carnegie - dealing with people, creatures of emotion, not logic • What is PAC’s emotional connection?
- 19. First 2-4 Words when you think of PAC when you think of PAC
- 20. What are you really?
- 21. What is PAC’s emotional connection emotional connection
- 22. BREAK
- 23. Workshop
- 24. Campaign What is the Challenge?
- 25. Business Objective Financial goals Intention for funds Timeline
- 26. Communication Objectives Objectives What is achievable via marketing & advertising?
- 27. Campaign Competition Where else would donations be going? Memberships?
- 29. Donor Types • Individual Donors/Major Donors Corporate Partners • Foundations/Grants/ Government Broader Constituency
- 30. Attract Donors • Current Donor Profile What do they have in common (trends) • Then go look for more!
- 31. Donor Loyalty
- 32. What do people think? current perceptions
- 33. What should people think? desired perception
- 34. What will you tell them? value proposition brand promise
- 35. How will you speak? tone brand delivery
- 36. What is the rally cry? slogan one thing tag line
- 37. How does it look? creative fundraising vehicles
- 38. Resources Available who budget
- 39. Asking Membership/Response/Gift How When Urgency
- 40. Your belief in the cause MUST overcome your fear of asking! fear of asking!
- 41. Acknowledge Thank You Show how it will support
- 42. “You make a living by what you get. You make a life by what you give.” -Winston Churchill -Winston Churchill
Editor's Notes
- Flip Chart
- Your strategy needs to incorporate your Brand identity. These are very recognizable brands in the non-profit industry.
- What is PAC’s brand? Marketing: Same Font, Same, Color, Same visuals - consistency among marketing materials.
- Everyone grab a piece of paper.
- Flip Chart - FACTS What are you raising money for? What are you getting membership for?
- Each briefly share: Why are you involved? What do you love about Art? Why?
- The Fundraising Resource Group worksheets
- What challenge does the campaign need to resolve? Narrow it down, simplify. -lack of awareness regarding the organizations need -outgrown your space & need to expand -increase membership & engagement TEAMS
- TEAMS
- generate awareness or inquiries GROUP Discussion
- Who else could have had this exhibit? TEAMS or GROUP Discussion
- Refer to CCA example Who? What? TEAMS
- Every dollar makes a difference.
- Donors love to play bridge. Where do I find ppl that love to play bridge? Community centers, Senior Centers. Sponsor a bridge tournament. etc... - Don’t assume that everyone wants to be members or wants to make a gift. Not everyone is a good donor prospect - People have their favorites. Things that have touched their lives. LIA - Bill Gates has money, lets go after him...use this tool Linkage (link to organization - physical or emotional) Interest (in the work that you are doing) Ability (have ability to make a gift)
- Survey? Ask?
- Simple. Brief. 3-6 Words. Bring Art to Life Living with Art Living for Art
- different pieces - Direct Mail (zips), Phone Calls, Member Mailing, Social Media, Advertising, Sponsors, Design
- engaging Volunteers
- This is the Boards responsibility. You joined to Influence the organization. But you have to ask! Your friends, co-workers, affiliates. Two-fold - Fundraising is teaching the enjoying gift of giving. How good it makes you feel to make a difference.
- Give something artistic Artwork on the TY card 1 free gallery visit - specific exhibit coupon to art store
- We want people to say “ I want to go there!” “ I have to get there”