Selfless Opportunities, LLC hosts a website called the Community Events Channel that allows businesses to create a customized portal where customers can post upcoming community fundraising events. Subscribing businesses see increased web traffic and show customers they support the community. The portal compiles events by proximity so users can easily find local events. It also includes a weekly email campaign to promote events to opt-in subscribers. This low-cost "cause marketing" helps businesses demonstrate their character and commitment to the community while gaining customer loyalty and return business.