This document summarizes Goodwin's theory as it applies to the music videos for "Uptown Funk" by Mark Ronson featuring Bruno Mars and "Bills" by Lunchmoney Lewis. For "Uptown Funk", the video demonstrates characteristics of the pop/dance genre through its dance routine and repetitive lyrics. It also emphasizes clapping along to the beat and having a good time. For "Bills", the video shows a relationship between the lyrics and visuals by depicting the jobs mentioned in the lyrics. It also includes close-ups of the artist as demanded by record labels to increase their importance and presence.