The document summarizes a student's creative critical reflection project on making a horror film called "Revenge" that highlights the social issue of child abuse. The student conducted surveys to determine what genre of film would appeal to different age groups in their apartment building. They chose to make a horror film incorporating a social issue since it received fewer votes. The film is about a girl who was tortured by her mother and now haunts other mothers as a ghost. The student discusses how they challenged horror film conventions and promoted the film using branding, distribution strategies, and various software, hardware and online tools.

1. Creative Critical
Reflection
Made by
Aribah Imtiaz

2. How does your product use or
challenge the conventions and
how does it represents social
groups or issues?

3. Horror
Thriller
Romantic
Comedy
I wanted to do a film as per
expectations of a large audience that
what they want to see. I took a survey
to understand that.

4. I selected my Apartment building while making of my AS
portfolio and asked people of different age groups about
what type of films they would like to see. I learned that
people would like to see Romantic comedy on Social
Issue.
There were less
votes for
Horror/Thriller. So
this time I thought
of making a movie
on this genre
which also involves
a social issue.
0
5
10
15
20
25
30
35
40
45
50
Horor Comedy Romance Social Issues Thriller Childrens
Kids
Teens
Middle Age
Old
Horror + Social
Issue, was
my choice.

5. A few examples of
Horror films that I
had in mind and
watched for an idea.

6. Horror
Horror films are unsettling
films designed to frighten and panic, and
cause dread and alarm. Such films invoke
our hidden worst fears, often in a
terrifying, shocking finale, while
captivating and entertaining us at the
same time in a cathartic experience.
My film is about a girl, who was tortured
my her mother since a very young age.
She died at the age of fourteen and now
lives in the house as a ghost and haunts
the mother of every family who moves
in, protecting the children of the family.

7. ‘Revenge’
I have named my film Revenge
to describe it in a vague manner,
basing the teenage girl’s
revenge of her mother on other
mothers.
I think this will attract a larger
audience as the name itself is
catchy.

8. A horror genre usually
attracts the teenagers
and the young adults.
Young adults
Teenage
Kids
Old age
Where as kids and old
aged people would
avoid to watch it.

9. Also, in my film I am indirectly showing my
audience what reality really looks like and not
every child is blessed with a perfect childhood.
But on the other hand, my movie also sends a
message to the audience that you cannot judge
every single person in the same way, like, what
one must have done to you.

10. Conventions of a horror film are:
• Use of thunder and rain.
• Blood splatter, shadows.
• Ghost, creature or a murderer is must.
• The ghost is most likely to be a female of any age.
• Happy endings usually.
• Horror scenes shot in dark or at night.
• Isolated areas.
• Exaggerated diegetic sound.

11. I have challenged the very common
conventions of the Horror genre.
- The house in my film is not in a isolated place,
it is a very normal house and does not depict as
being haunted.
- Most of the horror and sudden scenes are shot
in light or in daylight as I wanted to break the
darkness convention.

12. Social Issue
My film highlights a social issue which is very
common all over the world.
In every other society’s parents; mother or
father, are torturing their children because
of various different reasons. Similarly, my
film revolves around a dead girl who wants to take
revenge of her own mother from every mother who
moves in.

13. How do elements of your
production work together to
create a sense of branding?

14. I have created a sense of branding in my
production through font style and color.
Font style that I have used to
write the name of my film
everywhere is Chiller and the
colors I have used are, black,
white and red.

15. • As we were asked
to make a poster
as an invite to a
film festival, I
have used the
following logos:
• For the name of the
movie I have used
red Font color so that it’s catchy
and it comes out in between the
other text on the poster, which
is in black and white.
• As I have shown a ghosts
shadow on the wall, I gave it a
bit of a grey paint texture if
you look closely.
• The picture I have take is a
shadow of the ghost standing
in front of the bed. I created
the shadow by using my
phone’s torch in darkness.

16. How does your product engage
with audiences and how would
it be distributed as a real media
text?

17. USP
The unique selling point of my movie is its
closeness to reality. It shows a normal life of the
two; a mother and her daughter who move in a
new house, which very unexpectedly is haunted
by a teenage girl.
The idea behind the girl’s story is pretty
different, as I have not shown her childhood, but
have explained hers through Zola’s childhood.

18. Distributor for My
Movie
My film will be
distributed by Aribah
Productions and Infinity
Pictures.

19. I will also use social
networking sites to promote
my movie, such as:
•Facebook
•YouTube
•Instagram
•Twitter
•Netflix
•IMDb

20. I will release my film’s
soundtracks on iTunes.
And will also
release my movie
on DVD one
month after the
film festival.

21. My film has been selected
for the Expo Film Festival.
Venue: Expo Center
Date: 30th May 2016
Time: 3pm-9pm
REVENG
E

22. How did you integrate
technologies (software,
hardware and online) in this
project?

23. Software
For
converting
the videos I
have used
AVS Video
Converter.
To edit my film, I have
used Windows Movie
Maker.

24. I used Adobe Photoshop CS6
to make the movie poster for
my film.

25. Hardware
The camera I used to shoot is
Nikon D5200.
In my film I have used the tripod in
few scenes only, as I had to give a
naturally creepy/horror effect which
could only be done without a tripod.

26. Online
As I was asked to submit all assignments on blog. Therefore, I had to
make one. My blog is on tumblr. It was fun maintaining a blog throughout the
two years (AS and A2)!
Here are a few screenshots of my blog.

27. The platform
I used to
display my
film is vimeo.
To upload my CCR, I
have used slide share.

28. Website
I used wix.com to create a website for my film.
I am also promoting my film through the help of this
website
Link to my website: http://aribah7.wix.com/therevenge

29. Media Assignments
In A2 we were given two video making assignments.
In the first one we had to make an advertisement about any product
or service.
http://aribahimtiaz.tumblr.com/post/127961027041/school-project-
advertisement
http://aribahimtiaz.tumblr.com/post/127961468773/school-project-
advertisement-2
In the second one we had to make a news report package.
http://aribahimtiaz.tumblr.com/post/134334465155/school-project-
news-report-package

30. In the last I would specially like to thank my
Media Sir who kept on pushing everyone to
complete the project. His advises on every
aspect of the movie and his critical review
meant we are closer to our goal of achieving
high marks.
The way he teaches us with a certain
friendship meant that we should take
care of his every observations and I
did the same after his review.

31. Thank you 