This document discusses how the media product draws from existing documentary conventions while also attempting to distinguish itself. Specifically: - The documentary follows the observational and expository formats common to popular education documentaries broadcast on TV to benefit from their established success. - Interviews are filmed in midshots, as is typical, and include voiceovers to explain what is happening, matching conventions. - Some conventions are adapted, like keeping interviewee names on screen longer, to maintain familiarity while adding uniqueness. - The advertising and spread are influenced by similar successful products but customized to represent the school.