The document summarizes the development of a promotional poster. It describes using the website Picnik to edit photos with effects and filters. It then discusses using the website Dafont to select a font called "Black Board" for the poster. Details are provided on adding glow around the text and experimenting with colors. The document also notes designing layered backgrounds for the poster similarly to the DVD cover, with sharpening applied to layers and the skater photo. It includes a screenshot of the finished promotional poster advertising the DVD and music video.

1. Construction for Promotional
Poster:
The following slides show the
development of the production of
the Promotional Poster...

2. Picnik.com http://www.picnik.com/app#/home/welcome
In order to get different filters and effects other then the ones automatically
provided on Photoshop, I decided to take a different approach and to edit
pictures on a website known as Picnik. I was lucky where this was
concerned as Picnik is closing down in shortly in April.
Picnik allows its customers to edit their own photo’s through the internet in
a personal way. It consists of effects, features, Basic edits, boarders and etc..
As I had quite a lot of editing to do regarding my photos to make them look
sharper and in my opinion better, I had to be specific when choosing which
photos I should use within my DVD cover and poster.
Editing:
On Picnik there were a range of editing tools in which i could use for my own pictures. I
decided that I didn’t like the detail of the photo (Left) and so I used the sharpen tool in
which everything in the photo becomes ‘sharp’ and more detailed then before hand.
As later on I am going to be cropping certain people out of the photos I decided which
skater I wanted or looked appropriate to place on my DVD cover I focused on them
ONLY and ‘messed around’ with the range of different effects and features given. Some
of these effects made the picture brighter with more saturation and others on the other
hand made the photo darker and shadowed. For my photos I wanted them bright as
my music video was linked with dreams so my DVD cover also had too. But instead of
changing everything on the photos I came to the conclusion of having a bright
background. This could either draw more people to my DVD or draw them away.

3. Dafont.com
When given advice about the style of the text involved on both my DVD cover and
the Promotional poster by a peer I visited a site which was new to me known as
Dafont.com. This allows it’s users to create different style lettering with ease. There
are a great range of fonts available but the one that stood out to me was the Black
Board font. This reminded me of how ancient and old Inline Roller Speed skating
was and thought it would link perfectly to the Promotional poster.
Then I thought about how I was actually going to use this font in the correct
manor, which made me come up with using it within the actual song name.
I felt this worked and I asked for my peers opinions regarding this and there
appeared to be a positive feedback so I decided to use it.
After I got the font I wanted to include within my Poster I decided to add it
to my actual picture to see what it looked like. Once placed into position
due to the writing being black I had to change something in order for it to
stand out to the audience. This was difficult and I debated with myself about
changing the actual colour of the writing if possible but then discovered the
outer and inner glow on Photoshop. This was useful as it allowed me to add a
different colour to the outside of the writing of ‘dreams’. When thinking
about the colour I had to think about what colour would be associated with
‘dreams’ . I tried a range of colours such as Yellow and red but neither of these
worked. I then tried White which seemed to stand out and suit the front
cover automatically. I then placed it into position once more and the name of
the song was complete.

4. When producing the promotional poster I had to think about
various things in order for it to relate to the main task and
secondary task in creating a DVD cover.
The first thing I had to look out for was the colour pallet. I had to
keep the colours similar or the same to keep the theme going.
Because of this I had to keep the colours such as Red, Blue and
White constant in everything I did especially the DVD and
promotional Poster. As you can see left I have attempted to do
this especially regarding the Title/Name in which I included a
white glow.
When deciding on the background, I wanted a range of layers so
it gave this layered effect much like that of the DVD and this
showed consistency and a clear link between the separate tasks
set. As the layers got smaller I tried to make it so the picture got
sharper then the one before. This was difficult as there were at
least four layers for the background and I had to use the sharpen
tool on each one , the later ones more so. Where the skater was
concerned I had to use the sharpen tool more often as she was
to bright and could hardly been seen.

5. Linking everything together was hard simply due to the fact
that I had to include the theme colours somehow but yet had
to make the Promotional Poster look professional and neat.
In order to make it look professional I had to line everything up
such as the background layers and also the writing. The writing
had to also line up with each other but in addition had to look
right within the Poster. For this reason due to the fact I was
half done I placed it in the right corner as it was out the way so
I could place other layers on if needed.
When looking at the skater and the actual editing
section I had to spilt it up completely. The skater as
mentioned before had to be sharpened more then the
other background layers because it was to bright and
the skater could not be seen. I also did this as it
appeared to look better when included within the
actual poster as it went and suited the sharpness of
the Name/Title. Shown left is a print screen of the
editing of the skater which included the following steps
in order to change the colour Range of the Photo.
Select Colour Range Sample colours

6. This a screen shot of the whole finished Promotional Poster in
which I produced for my secondary task. In order to finish the
Promotional Poster I had to include a photo of another one of my
tasks which was the creation of my DVD cover. This is like another
mini advertisement in which is promoting the DVD and the song/
Music video.
I also included the official website which added to the
advertisement and promotion of my different tasks set.
Regarding the writing I moved it from the right hand corner and
placed it in the Left hand corner and in addition I made it bigger in
order for the target audience to see it before anything else due to
the fact of it being big and sharp, much so like one of the layers of
the actual skater.
When finished adding the DVD cover to the Promotional
Poster I had to further sharpen one specific layer to
make it stand out even further. I felt this helped the
Promotional Poster as a whole and made it clear what
was important and what the audience should see first
and what will get their attention.