The document discusses the effectiveness of combining main and ancillary products for a soap opera called Affleck's. It notes that using consistent branding, fonts, characters and styles across the trailer and other materials helps create a cohesive professional product that matches codes and conventions of existing soaps. Examples are provided of posters from other soaps on ITV1 to highlight matching elements. Overall the combination of products is evaluated as being effective in representing the target genre and channel.

1. Question 2
How effective is the combination of your main and ancillary products?

2. Trailer and Ancillaries
Front Cover
Poster
Trailer
http://alexanderb1.blogspot.co
.uk/search?updated-
max=2012-11-23T04:12:00-
08:00&max-results=7

3. The Logo
As Emmerdale was my inspiration for my trailer , I decided to go with
the same institution which is ITV1. This channel attracts a wide
audience which is what I was looking for. For my fonts I used a similar
font to Emmerdale and Eastenders although that isn't in my sub genre.

4. Representing Age.
I have made
them look older
The stars as the channel
represent their that we would
target audience. broadcast the
trailer on is ITV1
which has a very
wide target
They have been audience.
made to look
older by the
clothes that they
are wearing and
the make-up.

5. The Logo
The square around the ITV should always be yellow. The ITV can
sometimes vary and either be black or white. The 1 can also vary and
be black or white.
All end credits should have a black background and should use the
designated ITV font in
white (as set out in the End Credits Style Guide) with the job
description in upper and lower
case and the name in caps.
I have tried to conform to the ITV house style.
House style
http://www.itv.com/documents/pdf/ITV%20Credit%20Rules%20and%20ITV%20Presentation%20Gui
delines%20February%202010.pdf

6. Front Cover and Poster
•They both have the same soap name on them. I chose to spell
Affleck’s with an apostrophe. I then made it the same for all of
my ancillaries to create consistency and to make a more
professional looking product.
•Both of these ancillaries have the same main stars on them .
This shows that they are consistent.
•They both show that the two stars are rivals because on the
front cover they are standing back to back suggesting that they
are having a sort of duel. On the poster they are having a fight
which also shows they are rivals.
•The star on the left suggests that she is the antagonist and the
star on the right is the protagonist as she looks more innocent.
Also the star on the left is dominating the shot more which
could also connote that she is an antagonist and the more
dominant of the two.

7. Trailer
•All of these title cards are
similar in the fact that they
all have the ITV1 logo in
the bottom of the screen in
the middle. They then
End Title Card have the name of the soap
in the centre of the screen.
They all have websites in
the bottom left and two
have a sponsor in the right
hand corner.

8. Matching the sub - genre of the magazine

9. Matching the sub - genre of the magazine
Website and date at the
top of the page under
Barcode at the the masthead.
top of the page.
Eye lines are
Only 3 colours to matching.
make it look
professional. Features are
anchored on the
Not too stars.
cluttered
3 features with
The main feature subheadings.
is displayed at the
bottom of the page
Strap line at
The spacing is the the bottom.
same for all
features.

10. Matching the sub - genre of the magazine
Website and date at the
top of the page under
Barcode at the the masthead.
top of the page.
Eye lines are
Only 3 colours to matching.
make it look
professional. Features are
anchored on the
Not too stars.
cluttered
3 features with
The main feature subheadings.
is displayed at the
bottom of the page
Strap line at
The spacing is the the top.
same for all
features.

11. Audience
The TV easy magazine caters
for a much younger audience.
We know this by the use of
colours. For example, on the
TV easy mag there are 7
colours on there, whereas on
mine there is only 3. This
creates a much more
professional looking product.
The stars on the TV easy mag
are all young implying that it
is aiming for a young target
market.

12. Examples of posters
This is an example of a poster
from the IV1 series Emmerdale.

13. Poster matching the channel/institution
Both have the ITV1 logo
The images are both action
shots.
Both of the names of the
soaps are displayed at the
bottom.
The time and date of the
program are both displayed
under the name.
The logo position should be
either in the right or left hand
corner of the page.

14. Poster
This was my final poster and it was used in my final production.

15. Evaluation of products
I believe my trailer and
ancillaries combine
really well as they all
feature the same
characters. They all use
the same branding and
the soap name is
consistent. On my
products I feel that I
have applied all of the
codes and conventions
of existing soaps.