The document discusses evaluating the effectiveness of combining a main product with ancillary tasks. It describes choosing e4 as the broadcasting channel to target younger audiences and using the channel's style guide to create a consistent color scheme. Examples are given of billboard posters created for a fictional soap that follow the conventions of the style guide. The products and tasks are considered effective because they feature the same characters and apply the forms and conventions of existing soaps while maintaining a consistent color scheme and style.

1. How effective is the combination of Q2
your main product and ancillary
tasks?

2. :
Soap Magazines evaluating forms and Q2
conventions of real media products :
Date No set colour scheme
(house style)
Large masthead- top left
1/3 of the page
Price in a star Tabs- colour coded so
easy access for readers to
flick to correct pages
Eye contact between cover
stars & audience Fonts are easy to read
and in capitals,
emphasises the
importance of the
storyline
Anchoring
References to other soaps and
characters. Fore names are used.
Website &
barcode

3. :
Soap Magazines evaluating forms and Q2
conventions of real media products
FLAT PLAN!
:

4. :
Soap Magazines evaluating forms and Q2
conventions of real media products
My Final Product:
:
Cover stars eyes are
Large masthead in the top looking straight at
1/3 of the page audience- audience
address
Price in star
Tabs to allow readers to
flick to correct pages.
No colour scheme or Colour scheme so
house style magazine is easy to use.
Simple font. In capitals so
easy to read.
Anchoring
Website and twitter feed.
Other soaps & characters
being referred to by first
names
Barcode.

5. Choosing a channel & Colour Schemes: Q2
Because ‘Hollyoaks’ was our inspiration, we decided that using e4 as our broadcasting channel as
it attracts the younger
audience in which was our target. To create our house style, we
used the channel 4 style guide.

6. Choosing a channel & Colour Schemes: Q2
Because ‘Hollyoaks’ was our inspiration, we decided that using e4 as our broadcasting channel as
it attracts the younger
audience in which was our target. To create our house style, we
used the channel 4 style guide.

7. Choosing a channel & Colour Schemes: Q2
Because ‘Hollyoaks’ was our inspiration, we decided that using e4 as our broadcasting channel as
it attracts the younger
audience in which was our target. To create our house style, we
used the channel 4 style guide.

8. Choosing a channel & Colour Schemes: Q2
Because ‘Hollyoaks’ was our inspiration, we decided that using e4 as our broadcasting channel as
it attracts the younger
audience in which was our target. To create our house style, we
used the channel 4 style guide.

9. Choosing a channel & Colour Schemes: Q2
Because ‘Hollyoaks’ was our inspiration, we decided that using e4 as our broadcasting channel as
it attracts the younger
audience in which was our target. To create our house style, we
used the channel 4 style guide.

10. Choosing a channel
This is an example billboard
& Colour Schemes:
poster from an E4 TV series SKINS.
Q2

11. Making the products conform to the Style Q2
Guide:

12. Choosing a channel
This is our first billboard poster for IVY
& Colour Schemes:
WOOD.
Q2
We followed the conventions shown on the E4 style guide, to
ensure that our logo was placed exactly in the right co-ordinates.

13. Audience & Representation: Q2
Q3
•Aged 16-25 •Disposable income
•Full/ Part-time employment •Interested in latest music
•Still in some form of education •Go out to parties (Friday & Saturday
nights)
•Actively use new technological •Socialise with close groups of friends
inventions •Living at home
•Watch soaps and TV regularly

14. Representing Age : Q2
Use of feather
Normal teenage fashion- denim jackets; t-shirts etc.. Emphasises bower- adds
humour and
that they are of similar age to the audience. characteristics.
In touch with his
feminine side.
Audience
want to
Rhino supports a ‘Ralf Lauren’ t-shirt, know why
keeping up with fashion and in
he is
trend. Also, the tattoo of a Rhino on his arms wearing it.
adds humour.

15. Representing Age : Q2
Ivy wood has young characters. People associate this almost like a
‘school’ soap: e.g. Waterloo Road.
Storylines are for older
Actors and characters are the
audiences, as the magazine has
same age as their target
a much broader audience
audience than the soap itself.

16. Evaluation of products :
I believe that our main product and our ancillary tasks are effective because they all feature the same
Q2
characters; use the same colour scheme and apply the forms and conventions of
already existing soaps.