This document provides a visual guide to creating the perfect LinkedIn Company Page. It outlines 7 key sections to focus on: Company Overview, Logo & Banner Image, Careers Page, Showcase Pages, Featured Groups, Company Updates, and Page Analytics. For each section, it provides tips from LinkedIn on how to optimize that section as well as examples from top Company Pages. The guide encourages using rich media like video and cover images that engage audiences in order to get the most out of a Company Page on LinkedIn.
A Visual Guide to Creating the Perfect LinkedIn Company PageClearPivot
Is your LinkedIn Company Page doing its job?
LinkedIn remains the premier B2B contact center. It’s the only place on the web where you can connect with potential customers and potential employees. But like every marketing tool, you have to keep it sharp and pointed in the right direction.
This Visual Guide to Creating the Perfect LinkedIn Company Page tells you how to create an impeccable company presence, using “Pro Tips” directly from LinkedIn. Better yet, it shows you, with multiple real-life examples of top-performing Company Pages.
ContentDaDa is an online content marketplace connecting content writers and content seekers. We extend our service not only for writing the content for websites but we also extend our content writing service in writing blogs, promotional content, articles, SEO friendly content, Academic Content writing, SOP writing, eBooks, Translation, copywriting, Technical writing
"Above The Fold" is one of the most important portion of a webpage which should be designed taking care of few essential things in order to engage more people. These presentation would give you a fair idea to design your homepage to make it more responsive.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
A Visual Guide to Creating the Perfect LinkedIn Company PageClearPivot
Is your LinkedIn Company Page doing its job?
LinkedIn remains the premier B2B contact center. It’s the only place on the web where you can connect with potential customers and potential employees. But like every marketing tool, you have to keep it sharp and pointed in the right direction.
This Visual Guide to Creating the Perfect LinkedIn Company Page tells you how to create an impeccable company presence, using “Pro Tips” directly from LinkedIn. Better yet, it shows you, with multiple real-life examples of top-performing Company Pages.
ContentDaDa is an online content marketplace connecting content writers and content seekers. We extend our service not only for writing the content for websites but we also extend our content writing service in writing blogs, promotional content, articles, SEO friendly content, Academic Content writing, SOP writing, eBooks, Translation, copywriting, Technical writing
"Above The Fold" is one of the most important portion of a webpage which should be designed taking care of few essential things in order to engage more people. These presentation would give you a fair idea to design your homepage to make it more responsive.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
SEO is the ongoing process for ranking in search engine. It also helps you to bring traffic to your web property. The SEO is of two types - On-page and Off-page. The On-page SEO is all about the design and decoration of the web property. For every web property the first look is the first impression, so you can understand how important is it!
On the other side the off-page SEO is all about traffic to your web property. It helps you to bring more traffic to your website. Not only traffic, but also it helps increasing DA of your website as well.
There is not a bit of satisfaction if you get your keyword or article rank number one in a search engine like Google or Bing. Any of your competitors may take your place if you ignore SEO. So you can understand how important it is to keep ranking in SERPs.
Apart from it both SEO helps you to bring more business. You can both do branding and bring more business. Basically, according to market trend, the digital marketing is based on some pillars and SEO is one of them.
Even SEO is for all. A small business can be benefitted by SEO as well. Don’t forget every business starts from ZERO, only SEO can give you long term success. Thus the SEO has lots of demand today.
SOP Library is a collection of various SOPs (also known as Standing Operating Procedures) that make carrying out digital marketing tasks easier by providing clear instructions.
SOP Library will assist you in executing business procedures consistently and efficiently every time, regardless of who is doing them.
With an SOP library, you may delegate the work to anyone on your team, saving you from having to handle everything yourself. A well-documented SOP library acts as a guide map, guiding you to where you want to go.
The Clickminded SOP library is off-the-street ready, which means anyone with a basic understanding of computers can follow the steps and complete the task.
The Clickminded SOP library details each step you need to follow to complete the activities at hand without any difficulties. To use this SOP or execute any of the activities in this SOP library, you do not need any technical skills. If you have new team members, provide them the SOP library so you can save time onboarding them.
The Clickminded SOP library includes:
SOP Recipes
Analytics & Tracking SOPs
Content Marketing SOPs
Sales Funnel SOPs
Email Marketing SOPs
Operations SOPs
Paid Acquisition SOPs
SEO SOPs
Social Media SOPs
We cover in-depth every digital platform activity you need to perform. Our SOPs also come with professional templates and tools to make everything sorted out for you.
We don't stop there; if you require a new SOP for a similar subject, simply fill out the form on our SOP library page and tell us what SOP you'd like to have added to the library. We'll create the SOP you proposed to us.
We update our SOP library with every update on the platforms you are working on so that you don’t get stuck at any point whatsoever.
SOP library has made our work so much easier. We hope this SOP Library makes things easier and more accessible for you too.
Presentation delivered at 2007 National Association of Government Webmasters Conference in Valley Forge, PA. Presenters: Kristy Fifelski (City of Reno) and Tom Johnson (Vision Internet).
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
SEO is the ongoing process for ranking in search engine. It also helps you to bring traffic to your web property. The SEO is of two types - On-page and Off-page. The On-page SEO is all about the design and decoration of the web property. For every web property the first look is the first impression, so you can understand how important is it!
On the other side the off-page SEO is all about traffic to your web property. It helps you to bring more traffic to your website. Not only traffic, but also it helps increasing DA of your website as well.
There is not a bit of satisfaction if you get your keyword or article rank number one in a search engine like Google or Bing. Any of your competitors may take your place if you ignore SEO. So you can understand how important it is to keep ranking in SERPs.
Apart from it both SEO helps you to bring more business. You can both do branding and bring more business. Basically, according to market trend, the digital marketing is based on some pillars and SEO is one of them.
Even SEO is for all. A small business can be benefitted by SEO as well. Don’t forget every business starts from ZERO, only SEO can give you long term success. Thus the SEO has lots of demand today.
SOP Library is a collection of various SOPs (also known as Standing Operating Procedures) that make carrying out digital marketing tasks easier by providing clear instructions.
SOP Library will assist you in executing business procedures consistently and efficiently every time, regardless of who is doing them.
With an SOP library, you may delegate the work to anyone on your team, saving you from having to handle everything yourself. A well-documented SOP library acts as a guide map, guiding you to where you want to go.
The Clickminded SOP library is off-the-street ready, which means anyone with a basic understanding of computers can follow the steps and complete the task.
The Clickminded SOP library details each step you need to follow to complete the activities at hand without any difficulties. To use this SOP or execute any of the activities in this SOP library, you do not need any technical skills. If you have new team members, provide them the SOP library so you can save time onboarding them.
The Clickminded SOP library includes:
SOP Recipes
Analytics & Tracking SOPs
Content Marketing SOPs
Sales Funnel SOPs
Email Marketing SOPs
Operations SOPs
Paid Acquisition SOPs
SEO SOPs
Social Media SOPs
We cover in-depth every digital platform activity you need to perform. Our SOPs also come with professional templates and tools to make everything sorted out for you.
We don't stop there; if you require a new SOP for a similar subject, simply fill out the form on our SOP library page and tell us what SOP you'd like to have added to the library. We'll create the SOP you proposed to us.
We update our SOP library with every update on the platforms you are working on so that you don’t get stuck at any point whatsoever.
SOP library has made our work so much easier. We hope this SOP Library makes things easier and more accessible for you too.
Presentation delivered at 2007 National Association of Government Webmasters Conference in Valley Forge, PA. Presenters: Kristy Fifelski (City of Reno) and Tom Johnson (Vision Internet).
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
The largest US retail mortgage lender on the web relies on Tealeaf for unprecedented visibility into the online user experience for its retail mortgage web site.
PPC, SEO & Landing Page Best Practices To Maximize ConversionsSearchSpring
Learn from subject matter experts Social SEO and Searchspring five best practices your marketing and eCommerce team can implement to drive high quality paid, organic traffic and maximize your landing page conversion rates this holiday season.
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
LinkedIn Company Pages tend to rank highly in search results, and many people seek them out directly on the LinkedIn platform. This visibility is good news for businesses, because there are a number of features and tools that enable you to spotlight your offerings and uniqueness in really slick ways.
That is, if you know all the ins and outs. Equipped with our new LinkedIn Company Pages Playbook, you will be ready to draw up the perfect game plan.
How to use Linkedin For Business Success in 20134FingersMedia
How to use Linkedin For Business Success in 2013!
Did you know that even a freelancer can add their own company to LinkedIn Corporation®’s huge directory? Or that you can add your own products and services along with special discounts and coupons?
As with anything remember to take what you learn and apply as much as possible to your business. With so much competition today every small thing you do can help push your company higher into the public profile.”
All that you need for your LinkedIn Corporation® account is the free version. This is perfectly fine for developing good business connections within your market.”
LinkedIn: Maximizing your Personal and Business ProfileBrian Huonker
Whether you’re creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered.
From crafting a killer company description to choosing an eye-catching banner image, we’ll walk you through the entire process and will reveal some “pro tips” courtesy of LinkedIn.
Here’s what the session will cover:
Review Best Practices – See examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn.
Develop a step-by-step checklist to create an exceptional Company Page.
Create the optimal LinkedIn images utilizing image templates in PPT and PSD format with the proper dimensions to create your logo, cover image, and more.
The sophisticated marketer’s guide to LinkedIn – the webinarLinkedIn Europe
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
Getting Started with LinkedIn Career PagesDaorong Lin
Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Here are tips from members of YEC on how to make a strong company LinkedIn page:
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Driving business to your LinkedIn company page is a great way to generate leads. But as with each social network, LinkedIn's platform and audience are unique, so developing a strategy that works on LinkedIn requires you to approach it in a slightly different way to how you would on other platforms. With that in mind, here are some ways you can optimize your LinkedIn company page.
Similar to A visual guide to creating the perfect linked in company page (20)
A visual guide to creating the perfect linked in company page
1. A Publication of
A Visual Guide to
CREATING THE PERFECT
LinkedIn
Company Page
2. Table of Contents Introduction
1) COMPANY OVERVIEW Page 2
3) CAREERS PAGE Page 6
4) SHOWCASE PAGES Page 7
5) FEATURED GROUPS Page 9
6) COMPANY UPDATES Page 10
Created by: 7) PAGE ANALYTICS Page 11
Erik Devaney
Content Strategist,
HubSpot
@BardOfBoston
2) LOGO & BANNER IMAGE Page 3
Your LinkedIn Company Page is an online beacon for
both prospective customers and prospective
employees. As such, it is a truly unique space on the
web, one that blurs the lines between knowledge-sharing
platform and relationship-building tool.
!
To help you make the most of your LinkedIn Company
Page, we've put together this visual guide, which
features several “Pro Tips” that LinkedIn has
contributed, along with some visual examples we’ve
gathered from top-performing Company Pages.
!
So, flip on through and find some inspiration. And if
you’d like a text-only version of LinkedIn’s tips, refer
to the checklist that came with your download.
Thanks!
1
3. Above: Company overview from LinkedIn’s Company Page
2
PRO TIP
Company
1 Overview “Make it easy for the right people to find
your Company Page by adding SEO terms in
the description and 'Specialties' sections.”
-- LinkedIn
4. Above: Kellogg’s Company Page cover image, which highlights recent accomplishments
PRO TIP
2Banner Logo &
“Keep your Company Page fresh with rich
cover images that reflect your company's
accomplishments, events, and offerings.”
-- LinkedIn
3
5. Logo &
2Banner (continued)
Above: The Weinstein Company’s cover image, which highlights an upcoming film release
4
6. Logo &
2Banner (continued)
Above: Apple’s Company Page cover image, which highlights a product feature
5
7. Above: NPR’s Careers Page on LinkedIn, which features an employee video
PRO TIP
3Page Careers
“Studies show that a strong employer brand
can cut cost per hire by over 50%. Use rich
media (like video) on your Careers Page to
showcase yours.” -- LinkedIn
6
8. 7
PRO TIP
Showcase
4Pages “For business lines or initiatives with unique
messaging and audience segments, consider
creating a dedicated LinkedIn Showcase Page.”
-- LinkedIn
Above: Cover images from Adobe’s two Showcase Pages, which highlight different business
lines: Adobe Creative Cloud and Adobe Marketing Cloud
9. 8
Showcase
4Pages (continued)
Above: Examples of Adobe using unique messaging for each of its Showcase Pages
10. Above: Sidebar menu showing HubSpot’s Featured Groups
9
PRO TIP
Featured
5Groups “Tie all of your LinkedIn communities together by
using Featured Groups to show Groups you
manage or participate in on your Company Page.”
-- LinkedIn
Click me!
11. Above: Examples of Commonwealth Bank using Company Page updates to ask questions
and engage with its audience
10
PRO TIP
6Updates Company
“Every like, comment, and share increases your
reach. Prompt your followers to take action on
your updates by asking thoughtful questions.”
-- LinkedIn
12. Above: Example Company Page Analytics (note: some data has been hidden)
11
PRO TIP
Page
7Analytics “Get insight into what's working and what's
not by using Company Page Analytics to test
frequency, topics, and formats.” -- LinkedIn
13. Thanks for Reading!
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