The document provides 7 tips for creating an effective LinkedIn company page: 1) Add SEO terms to the description and specialties sections to help people find the page. 2) Use rich, updated cover images and banner images that reflect the company's accomplishments. 3) Include rich media like video on the careers page to showcase the employer brand and potentially reduce hiring costs. 4) Consider creating dedicated showcase pages for specific business lines or initiatives. 5) Feature relevant employee groups on the company page. 6) Prompt engagement with company updates by asking questions. 7) Use analytics to test update formats, topics, and frequencies and see what content performs best.

1. 7 Pro Tips for
Creating the Perfect LinkedIn Company Page
Company
1 Overview
“Make it easy for the right people to find your
Company Page by adding SEO terms in the
description and 'Specialties' sections.” --LinkedIn
Logo &
2 Banner Image
“Keep your Company Page fresh with rich cover
images that reflect your company's accomplishments,
events, and offerings.” --LinkedIn
Careers
3 Page
“Studies show that a strong employer brand can cut
cost per hire by over 50%. Use rich media (like video)
on your Careers Page to showcase yours.” --LinkedIn
Showcase
4 Pages
“For business lines or initiatives with unique
messaging and audience segments, consider creating
a dedicated LinkedIn Showcase Page.” --LinkedIn
Featured
5Groups
“Tie all of your LinkedIn communities together by using
Featured Groups to show Groups you manage or
participate in on your Company Page.” --LinkedIn
Company
6Updates
“Every like, comment, and share increases your reach.
Prompt your followers to take action on your updates
by asking thoughtful questions.” --LinkedIn
Page
7 Analytics
“Get insight into what's working and what's not by
using Company Page Analytics to test frequency,
topics, and formats.” --LinkedIn