This document provides a digital marketing presentation addressing strategies to increase visibility of an e-learning app for banking job aspirants. It discusses optimization of title tags, meta tags, header tags and body content with keywords. It recommends linking strategies, user orientation, keyword research, competitive analysis and active marketing tactics like social media promotion, email marketing, pay-per-click ads, and providing discounts and referral bonuses. The presentation emphasizes the importance of high-quality, keyword-optimized content and a long-term commitment to search engine optimization.

1. DIGITAL MARKETING
PRESENTATION
ADDRESSING MARKETING
STRATEGY FOR E-LEARNING
APP TO BANKING JOB
ASPIRANTS
SEO, SEM, ADWord

2. Company Background & Scope
Testbook.Com was born
on the month of April,13.
The adjective & mission
of the company is to
innovate and reshape the
process of how aspirants
prepare online for
competitive exam.
Current status: 100k+
registered student & 5M
question solved
Scope: To find best
way to increase the
visibility of E-
Learning App for
Banking job
aspirants

3. Case Analysis by Digital
Marketing
 Title Tagging
 Meta Tagging
 Header Tagging
 Body Creation Strategy
 Linking
 User Orientation
 Keyword Research
 Competitive Analysis
 Active Marketing Strategy

4. Title Tagging
 This is most important of
all. If I have the title tag
set up right, and it's a
unique enough phrase, I
can rank on page one for
this alone.
 Writing the keywords
early in the title, and
placing the company
name last. If this is a
widespread brand like
Coca-Cola, then we need
to follow the opposite
pattern.
Example with a html code:
Title tag (<title>BANKING JOB -
testbook.com</title>)

5. Meta Tagging
 Placing keywords
between the quotation
marks after "content,"
separated by commas.
Google ignores this, but
it appears that other
search engines like
Bing still review it.
Example with a html code:
Description--<meta name="
CUSTOMIZE THE BANKING
JOB BY MOBILE
APPLICATION"
content="DOWNLOAD THE APP
HERE"/>.
Keywords--<meta name="
CUSTOMIZE THE BANKING
JOB BY MOBILE

6. Header Tagging
 BANKING JOB ONLINE EXAM,
COMPARE WITH TOPPER AND
FIND THE AREA REQUIRED TO
IMPROVE --This HTML
tag should contain the core
keywords, one per page.

7. Body Creation Strategy
 Content--Use content that matches the
keywords on testbook.Com. That should
ideally have 400 to 800 words on a page.
 Bolding--Including bolded keywords that
match the topic/theme on the webpage.
 Create a blog--Wordpress is an amazing
blog that is free and can easily be
optimized via plug-ins. Then, write the
entries to motivate the aspirants by the
SWOT analysis of a banker twice a week.

8. Linking
 Use links and anchor text to create popularity and reputation around
keywords (Example: shouldn't link to just "click here," but create a better
link like, “register for free solve 10 question and get your rank for free").
 Internal links (link to other pages on the site)
 Outbound links (linking to another authority site on quant, banking
general knowledge and verbal related topic)
 Reciprocal links (joining link exchanges and contact partners to
exchange links)
 One-way links (when other sites link to testbook blog, press releases or
articles) are typically more effective than outbound and reciprocal ones.
 For some internal links, use "rel=nofollow" in the code to avoid losing
PageRank to less important pages like "about us," "contact us" and
"privacy policy."

9. User orientation
 Making sure testbook.Com has valuable and readable content. If it has
optimized for search engines only and no users stick around the website,
then these haven't been successful.
 Navigation, directory structures and file names should be well defined. An
easy way to solve this is to use breadcrumb navigation and linked
navigation, not flash or JavaScript or image-based links. Develop a flat
directory structure (no more than three levels deep) and name the keywords
in the file name (ex: content-BankingJobElearning-system.htm)
“Users first, then search engine”

10. Keyword Research
 Keyword development is one of the first places to start. Two to three
keywords per page is possible. Combined with the items listed in the first
five steps above, testbook.Com will have a high success score.
 Using tools like Yahoo! Search Marketing/Overture, Google's Keyword Tool
and SEOBook keywords tool, optimize the success score and website rank.
 Trying to shoot for keywords that have higher search counts; over 20,000
searches for those keyword are good.

11. Competitive Analysis
 Finding out what the competition is doing. Typing in the search term into a
search engine and locating three to five of the top results. Looking at these
sites and see what they are doing in the HTML (on-page) and linking (off-
page) areas.
 Best way to find out how many sites are linking to testbook.Com
competition, type "link:http://www.competitorname.com" into Google. Doing
the same in Yahoo!, and we can see a higher count because Yahoo! is more
all-inclusive.

12. Active Marketing Strategy
 Facebook, Linkedin Promotion – Generating lead through interesting and
convincing blog links of testbook.Com in several groups of facebook, linkedin
 Sharing interesting banking job related links in facebook, linkedin page of
testbook.Com twice a Day.
 Email Marketing – Designing interesting and convincing digital flex by Mailchimp
and many more and promoting that flex to leads got by channels and existing
users through Mailchimp e-mail.
 Reaching to the door of Pay-per-Click – Google Adsense – making sure the
adds are shown to people between 18-30 year aged people.
 Reaching to the door of coupondunia and many more coupon sites for providing
discount coupon per course.
 Giving out the provision of discount for recommendation to the paid user such
that, the paid user get % money back once his/her recommended user becomes
paid user.

13. Be Cool
 Don't let this business get to
you; it's frustrating at times.
SEO is a long-term
commitment. Some weeks are
great, others are not.
 It's a serious investment of time,
sweat and staying in the
market. The best success
factors so far I've seen:
Approach content and
website design in a natural
way; being ethical (don't
spam); and keeping it real as

14. Looking forward your innovative and informative questions …
Email- souvik.souvik.roy@gmail.com
Mob- +91-9748685979
Thank You