The document discusses the return on investment (ROI) of various activities and compares the ROI for average people to famous successful people who monetized those activities. It notes that while hobbies may earn some people only a small amount of money, celebrities and influencers have been able to turn activities like playing basketball, making YouTube videos, taking photos, or posting cat photos into multi-million dollar careers through platforms like social media. The key point is that the ROI depends not on the tool or activity itself, but on the skill and talent of the person using it to connect with an audience at scale.

1. GARY VAYNERCHUK

2. Over the years, I’ve heard one question
more than any other:
GARY VAYNERCHUK

3. “WHAT’S THE ROI OF
SOCIAL MEDIA?”
GARY VAYNERCHUK

4. And I always have to laugh, because the
answer is the same...
GARY VAYNERCHUK

5. Allow me to explain:
GARY VAYNERCHUK

6. a PIANO?
What’s the ROI of...
GARY VAYNERCHUK

7. For me?
About $26.50, but
that’s mainly people
paying me to
STOP.

8. For Elton John?
About $400 million.
http://www.celebritynetworth.com/richest-celebrities/rock-stars/
elton-john-net-worth/
GARY VAYNERCHUK

9. a BASKETBALL?
What’s the ROI of...
GARY VAYNERCHUK

10. Want to guess how
much surgery costs
for a torn meniscus?

11. For Kobe?
About $220 million.
http://www.celebritynetworth.com/richest-athletes/nba/
kobe-bryant-net-worth/
GARY VAYNERCHUK

12. playing VIDEOGAMES?
What’s the ROI of...
GARY VAYNERCHUK

13. I used to bet on
games of Madden
in college...
so like $50?

14. For Lee Jae Dong,
about half a million in
prize money alone.
That doesn’t even
count endorsements,
or his team salary...
Keep in mind that
he’s 25.
http://www.esportsearnings.com/players
GARY VAYNERCHUK

15. a YOUTUBE CHANNEL?
What’s the ROI of...
GARY VAYNERCHUK

16. Ok, I actually did
pretty well here
since my views
can convert to
booksales/new
clients. But check
this out... 34,738 subscribers
2,138,815 views

17. Jenna Marbles:
13,259,421
subscribers
1,443,599,186 views
Roughly $4.3 million
(just from ads).
http://www.celebritynetworth.com/articles/celebrity/the-25-
highest-earning-youtube-stars/
GARY VAYNERCHUK

18. While we’re talking about YouTube...
. . . . . .
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19. playing with DISNEY TOYS?
What’s the ROI of...
GARY VAYNERCHUK

20. For me? I dunno,
maybe I could eBay
them for a few
bucks...

21. For the creator of the
DisneyCollector
YouTube Channel,
playing with toys has
grossed over
$5 million in
YouTube ad revenue.
http://www.celebritynetworth.com/articles/celebrity/the-25-
highest-earning-youtube-stars/
GARY VAYNERCHUK

22. a CAMERA?
What’s the ROI of...
GARY VAYNERCHUK

23. For me?
Literally nothing.
Like absolutely
positively zero
dollars.

24. Annie Leibovitz,
on the other hand,
is rumored to have
a $100,000+ day
rate, and has used
cameras to amass a
$20 million fortune.
http://www.celebritynetworth.com/richest-celebrities/
actors/annie-leibovitz-net-worth/
http://nymag.com/fashion/09/fall/58346/
GARY VAYNERCHUK

25. SPRAYPAINT?
What’s the ROI of...
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27. Meanwhile, a
Banksy canvas is
worth something like
$32,000.
http://www.mirror.co.uk/news/weird-news/banksy-sells-original-
paintings-worth-2368651
GARY VAYNERCHUK

28. CAT PHOTOS?
What’s the ROI of...
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29. For me? Probably
some lols in
response to my
next email.

30. For Ben Huh, they
created the
multi-million dollar
Cheezeburger
empire.
http://www.crunchbase.com/organization/cheezburger
GARY VAYNERCHUK

31. So let’s come back to my original point.
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32. “WHAT’S THE ROI OF
SOCIAL MEDIA?”
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33. Well if you’re willing to invest the time...
and the effort...
and learn the platforms...
and you have a natural talent...
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34. Maybe you can
score a book deal.

35. Or maybe you can
help your clients
achieve their
business results.
GARY VAYNERCHUK

36. ...and grow your
agency to 400
people.

37. Because ROI is never about the tool.
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38. ROI is about the
MECHANIC
using the tool.
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39. If you liked this deck,
CHECK OUT MY OTHER
PRESENTATIONS.
GARY VAYNERCHUK