Adv 420 Presentation

1. Quicken Loans
Digital Marketing
Strategy
Lawrence Gordon

2. Goals
 Maximize SEM Budget and increase online
exposure.
 Spread company message throughout the
country and world.
 Maximize exposure to our demographic and
other possible customers.

3. Target Audience
 Men or Women looking for a mortgage loan or to
refinance their house ages 28-50.
 Men or Women in their mid-20’s looking to
purchase their first home.

4. KPI
 Increase online presence through utilizing social
media sites, SEO and SEM and Google Adword
search.

5. Key Tactics and Tools
 Facebook would be used to post articles and
updates of the companies new endeavors.
 Twitter could be utilized to show new promotions
while also having giveaways.
 SEO/SEM Adword Search will be used to help
possible clients find our company easily.

6. SEO
 Efficient key words will be used to get the
maximum amount of hits for the site.
 Examples:
“mortgage company”
“online mortgage lender”
“home loans”

7. Budget
 Quicken Loans – Spent $21.1 Million on AdWords
last year.
 We will spend 65,000 per day and it will equate
to 23.725 million per year.

8. How to Reach Audience
 Make a more efficient app that makes it easy for
the customer.
 Maintain our spot as #1 online mortgage lender
by updating our website.
 Have ads in efficient areas to reach target
audience.

9. Evaluating Success
 Measure success rates on SEO and Google
Adwords based on clicks vs. sales.
 Track trends on social media to measure
effectiveness.
 Get feedback from customers based on our
advertising.

10. Summary
 Increase forms of digital advertising and maintain
our #1 spot as mortgage lender.
 Optimize Google Adwords and analytics.
 Interact with customers through social media
and website.