This document provides 19 tips for improving LinkedIn marketing efforts. Some key tips include getting endorsements from connections to validate skills, optimizing profiles and company pages for search engines using relevant keywords, publishing original content on LinkedIn Pulse, and analyzing LinkedIn group statistics and analytics to understand engagement. Following these tips can help expand reach, achieve marketing goals, and enhance business results. Optimization of profiles for search engines and endorsements from connections to validate skills are particularly important.

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TOP 19 LINKEDIN MARKETING TIPS 2016 HELP EARN YOUR BUSINESS
With the introduction of new tactics of social media marketing, social media is not restricted to friends
and family anymore. LinkedIn is a social media power house that connects millions of professionals
undoubtedly. In addition to publish content, uploading business images, sharing updates, there is much
more to love about LinkedIn.
That's why I am sharing a list of 19 tips and tricks to help you expand your reach, achieve your marketing
goals and enhancing your business results.
How to boost your LinkedIn marketing efforts?
Having excellent and up-to-date LinkedIn profile can help you build your reputation in your industry. Get
started with LinkedIn Marketing by following LinkedIn Marketing tips!
1. Get Endorsements
Endorsements ensure your connections to vouch for your existing professional skills including project
management, PHP, SEO etc), adding social approval to your LinkedIn business profile.
2. Create a custom LinkedIn profile URL
The best thing about LinkedIn is that it allows you to create a custom URL that includes your name.
3. Optimize your LinkedIn profile for search engines
It is imperative to optimize your LinkedIn page including relevant keywords while publishing content.
4. Encourage connections creating a profile badge
LinkedIn gives you the option to create a profile badge that you can place on your site and link to your
LinkedIn business profile to build awareness for your business presence and encourage LinkedIn
connections.
5. Anchor text optimization on profile
An easy approach to enhance the attractiveness of your LinkedIn profile is to optimize Anchor text for
links on your LinkedIn profile.
6. Create a traditional resume from your LinkedIn profile
LinkedIn has a great feature that let you turn your LinkedIn profile into a traditional resume.

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7. Professional profile picture
It is imperative to add a professional profile picture to your LinkedIn profile to make your profile public.
8. Request for connection introduction
LinkedIn allow you to connect with new people without video conferencing or phone calls. There is an
option 'Get Introduction' for 2nd-degree connection. Select the person who you want to make the
introduction.
9. Export your LinkedIn connection list
LinkedIn offers you an option to transfer your connections to another contact management system. In
order to export your contacts list, just go to your connection and click "Export LinkedIn Connections"
under the settings.
10. LinkedIn groups
Joining LinkedIn Groups can offer you great benefits including access to niche content and group
discussions, a hub for publishing your content for awareness to buyers.
11. Optimize your company page
In order to reflect your brand and enhance organic search results, you must optimize your LinkedIn
company page
12. Utilize LinkedIn pulse to publish original content
LinkedIn Pulse is an awesome tool to publish original content and explore business perspectives.
13. Create and optimize showcase pages
Like a landing page, showcase pages must be created and optimized to reflect particular brands,
business products and services.
14. Use sponsored updates
Try LinkedIn sponsored updates to appear native to the LinkedIn platform.
15. Analyze Group statistics
Being a marketer, you can analyze LinkedIn group statistics which will highlight the total members in a
group, their activities and insights.
16. Create your own relevant LinkedIn group

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Create your own LinkedIn Group to share your ideas as a leader and collect ideas from industry-relevant
users.
17. Hire new employees
LinkedIn is a professional social media platform to recruit new employees and grow your business team.
18. LinkedIn Analytics
LinkedIn offers analytics for business pages including updates, followers and visitors.
19. Try Company Follow button
An intuitive way to promote your LinkedIn company page is to add the ‘Company Follow button’ to your
business website.
To expand your reach and attain your business marketing goals, you must follow important LinkedIn
Marketing tips. Endorsement is the important point to consider that ensure your contacts to vouch for
your professional skills. It is imperative to optimize your LinkedIn profile for search engines. So, essential
tips must be followed to improve your LinkedIn marketing goals.
Contact Information:
Neeraj (Raj) Parnami
Director - Client Relations
US #: +1 646 556 8259
Skype: Neeraj.Parnami
E: info@neyox.com
W: www.neyox.com
Y: www.youtube.com/neyoxoutsourcing