This document summarizes a keynote talk about creating a truly data-driven culture. The speaker advocates giving all employees, not just data scientists, self-service access to analytics tools to remove friction and speed up innovation. The talk describes an experiment where non-engineers were given access to Databricks and learned to explore data on their own, forming their own insights more quickly without needing data scientists to act as "SQL monkeys". This approach focused data scientists on building data products while empowering all employees to be data-driven.