My final presentation for my internship which recaps the projects and processes I worked on. This presentation was educational in the details of digital and content marketing practices as well as showing and explaining the why behind projects.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
This document discusses various types of digital marketing. It begins by defining digital marketing as the promotion of brands through digital channels like websites, mobile apps, social media, and other online media. It then provides details on several common types of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, search engine marketing, pay-per-click advertising, affiliate marketing, and email marketing. For each type, it discusses strategies, best practices, advantages, and disadvantages. The document aims to provide an overview of digital marketing tactics and how businesses can utilize different online channels to promote their brand and engage customers.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
Main content:
+ E-commerce trends and statistics
+ Examples of global and Vietnam sites using WooCommerce
+ Why WooCommerce plugin is the best solution for building online stores with WordPress
+ General steps to be done to set up a simple store using WooCommerce plugin and an existing theme
Saigon, April 19, 2014
Event: http://www.meetup.com/Saigon-WordPress/events/172553212/
This document proposes content marketing strategies for fashion brands. It notes that today's shoppers research purchases online and want information throughout the shopping process. Content marketing allows fashion brands to truly connect with customers by making the customer the hero of content, weaving the brand purpose throughout, and linking online and offline experiences. Proven tactics include upgrading e-commerce sites for easier navigation, turning brand fans into ambassadors through user-generated content, and linking in-store and online ordering. When brands connect emotionally with consumers through content, they see growth triple that of competitors.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
This document discusses various types of digital marketing. It begins by defining digital marketing as the promotion of brands through digital channels like websites, mobile apps, social media, and other online media. It then provides details on several common types of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, search engine marketing, pay-per-click advertising, affiliate marketing, and email marketing. For each type, it discusses strategies, best practices, advantages, and disadvantages. The document aims to provide an overview of digital marketing tactics and how businesses can utilize different online channels to promote their brand and engage customers.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
Main content:
+ E-commerce trends and statistics
+ Examples of global and Vietnam sites using WooCommerce
+ Why WooCommerce plugin is the best solution for building online stores with WordPress
+ General steps to be done to set up a simple store using WooCommerce plugin and an existing theme
Saigon, April 19, 2014
Event: http://www.meetup.com/Saigon-WordPress/events/172553212/
This document proposes content marketing strategies for fashion brands. It notes that today's shoppers research purchases online and want information throughout the shopping process. Content marketing allows fashion brands to truly connect with customers by making the customer the hero of content, weaving the brand purpose throughout, and linking online and offline experiences. Proven tactics include upgrading e-commerce sites for easier navigation, turning brand fans into ambassadors through user-generated content, and linking in-store and online ordering. When brands connect emotionally with consumers through content, they see growth triple that of competitors.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
The Emergence of Open Banking and COVID-19Sam Ghosh
Think about Google if it were only collecting a lot of data but never used or shared that data with anyone. That is how the traditional financial service companies are - they have enormous amounts of data but rarely use that data for any tangible purpose. Dormant data with the financial service providers can be used to not only create new applications but revolutionize credit markets, personal finance, business finance, wealth management, etc. in ways we cannot even totally envisage now.
Open Banking is a practice where banks provide access to consumer data to non-affiliated third parties generally through Application Programming Interfaces or APIs. Open Banking in the coming years is expected to lead a paradigm shift in Banking and Finance.
During the pandemic, the demand side of the equation for Open Banking is rapidly developing with growth in fintech markets and the adoption of digital channels by the consumers.
Both banks and tech companies have immense incentives to grab this opportunity and quickly tap the growth in digital markets and channels.
Concerns about data security, compliance with privacy laws, and regulatory uncertainties are acting as impediments to the growth of Open Banking.
Banks need to act quickly to leverage data to increase their reach and role. Traditional banking is rapidly getting commoditized and banks need to add data-driven value-added services in their portfolio to remain relevant. Value-added services such as personal financial planning, the alternative credit assessment, and real-time payments can not only create new revenue sources for the banks but provide strategic moats in the competitive landscape. Banks can achieve this through strategic partnerships and acquisitions. In-house development is difficult given the cultural shift needed in the banking sector may take time. Apart from that, the IT in the banking sector is generally focussed on regulatory requirements and not data-driven, customer-focused as required for Open Banking initiatives.
Policy uncertainty can severely hamper the growth of Open Banking. Policymakers need to balance caution on security-privacy matters but at the same time clear policy confusion to allow the sector to grow.
As per the Akamai report, “2020 State of the Internet / Security: Financial Services – Hostile Takeover Attempts”, cyber attackers are increasingly targeting API endpoints of financial services.
As per a Gartner report, by 2021, APIs will account for 90% of the attack surface. By 2022, according to Gartner, API abuses will become the most-frequent attack vector.
This is a cause of concern for the Banks contemplating opening up data access using APIs.
Web Analytics : Google Merchandise Store - Google AnalyticsSahil Sehgal
Created a Google Analytics Account, and added the demo account for the Google Merchandise store in the same.
Analyzed the data for different reports, namely Real-Time, Audience, Acquisition, Behavior and conversion reports, using Google Analytics for Google Merchandise Store.
Digital marketing for startups provides an overview of key digital marketing channels and tactics for startups. It discusses the importance of digital marketing in helping startups reach customers and convert them. The document outlines various digital marketing channels including display, search, social media, and analytics. It also covers topics such as developing a digital marketing strategy, identifying target audiences, and measuring success.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
HubSpot is an inbound marketing software company with over 700 customers. Mike Volpe, VP of Marketing at HubSpot, gave a presentation on inbound vs outbound marketing. He explained that inbound marketing focuses on attracting and engaging customers through content like blogging, social media, and SEO rather than interruptive tactics like cold calling. Volpe then provided three tips for marketing and discussed how HubSpot helps over 450,000 companies with their inbound reports.
Digital banking is a multi-year journey that requires transforming how banks interact with customers in the digital age. It involves changes across five key areas: leadership, customer experience, information, operational model, and workforce. The transformation is driven by changes in customer behavior, technology innovation, and an increasingly competitive landscape that now includes technology companies and startups in addition to other banks. To succeed, banks must start with improving the customer experience and leverage new technologies to develop a deeper understanding of customers.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital Banking - Industry Trends for Customer ServiceGianluca Ferranti
Consumers’ attitude and benefits of digital banking
Importance of real-time customer interaction in digital banking
Video Banking goes Prime Time
The opportunity for video-enabled interaction to transform retail banking
Internship Report Presentation On Digital MarketingRahul Arora
This document discusses research and analysis of digital marketing for eREALTO.COM, a real estate company. It outlines tasks like keyword research, SEO/SEM strategy, content writing, and social media account creation. Tools and techniques discussed include SEO, SMO, Google Street View, and analytics programs. The conclusion states that digital marketing has become essential for businesses due to increased social media usage and is cheaper than traditional marketing.
This document provides an overview of Google Analytics basics for online marketers. It introduces key Google Analytics concepts and terminology like views, dashboards, audiences, acquisition, behavior, and conversions. It also covers how to set up an account, incorporate the tracking code, customize date ranges and reports, and ask questions. The goal is to help users understand basic Google Analytics functionality and metrics.
Google Analytics allows you to analyze insights from your website for marketing purposes. It provides details on users, including their locations, devices, sessions, and conversions. To use it, create a Google Analytics account, then add the tracking code to your website. This allows Google Analytics to collect data. The interface has four main sections: Home provides an overview of users and activity; Customization allows customizing reports; Reports show details on audiences, acquisitions, behavior, and conversions; and Admin manages accounts and properties. Key metrics include sessions, users, revenue, and conversion rate.
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
This document discusses various aspects of digital marketing such as website creation, domain names, web hosting, search engine optimization, mobile marketing, email marketing, SMS marketing, and QR codes. It provides information on setting up a website, selecting a domain name and web hosting provider, optimizing the website for search engines, and different digital marketing channels like email, SMS, and mobile for promoting products and services online.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
The document provides an analysis of the SEO performance of Udacity's Digital Marketing Nanodegree program website. It examines the on-site and off-site SEO, including keywords, metadata, backlinks, and page speed. The analysis found issues with missing metadata descriptions and alt text, no indexed pages, and slow page speeds. It provides recommendations to address these issues such as adding unique meta descriptions and alt text, focusing on high-quality backlinks, indexing pages, and optimizing page speed. Implementing these recommendations would help improve the website's SEO and ranking.
Digital Marketing Strategy Implementation And Practice PowerPoint Presentatio...SlideTeam
Looking to implement successful digital marketing strategy? Our content-ready digital marketing strategy implementation and practice PowerPoint presentation can help you to structure your plan. It can be presented by marketing managers to the marketing heads. This online promotion plan PPT presentation comprises of 63 slides including SEO fundamentals, SEM, SEO opportunities, search engine rankings, website performance review, monthly traffic source overview, organic visits and backlinks, new customer by source, web traffic insights, website promotion plan, lead generation activities, promotion growth strategy, reach by channels, social media dashboard, metrics, paid search analytics, organic search traffic, organic vs paid search traffic, sales performance reporting, email promotion, performance, campaign report, sales by region, roadmap etc. The company internet marketing PowerPoint templates are apt to present various topics such as website promotion strategies, online business method, digital advertising solutions, digital business strategy, digital advertising approach, search engine optimization, SEM, e-commerce, social media optimization, marketing automation, and multi-channel promotion. Download this digital marketing strategy implementation and practice PPT slides to create a remarkable presentation. Being of assistance is the default condition of our Digital Marketing Strategy Implementation And Practice Powerpoint Presentation Slides. They are happy to give all the help.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
This document discusses web analytics and how it can be used to improve websites and customer experience. It presents a web analytics process that includes defining goals and key performance indicators (KPIs), collecting data from various sources like web logs and JavaScript tagging, analyzing the data to gain insights, and taking action to optimize the website. Good KPIs are described as being uncomplex, relevant, timely, and instantly useful. Various methods of collecting data are explained including web logs, JavaScript tagging, web beacons, and packet sniffing. The importance of analyzing basic metrics first before deeper analyses is also highlighted.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
The Emergence of Open Banking and COVID-19Sam Ghosh
Think about Google if it were only collecting a lot of data but never used or shared that data with anyone. That is how the traditional financial service companies are - they have enormous amounts of data but rarely use that data for any tangible purpose. Dormant data with the financial service providers can be used to not only create new applications but revolutionize credit markets, personal finance, business finance, wealth management, etc. in ways we cannot even totally envisage now.
Open Banking is a practice where banks provide access to consumer data to non-affiliated third parties generally through Application Programming Interfaces or APIs. Open Banking in the coming years is expected to lead a paradigm shift in Banking and Finance.
During the pandemic, the demand side of the equation for Open Banking is rapidly developing with growth in fintech markets and the adoption of digital channels by the consumers.
Both banks and tech companies have immense incentives to grab this opportunity and quickly tap the growth in digital markets and channels.
Concerns about data security, compliance with privacy laws, and regulatory uncertainties are acting as impediments to the growth of Open Banking.
Banks need to act quickly to leverage data to increase their reach and role. Traditional banking is rapidly getting commoditized and banks need to add data-driven value-added services in their portfolio to remain relevant. Value-added services such as personal financial planning, the alternative credit assessment, and real-time payments can not only create new revenue sources for the banks but provide strategic moats in the competitive landscape. Banks can achieve this through strategic partnerships and acquisitions. In-house development is difficult given the cultural shift needed in the banking sector may take time. Apart from that, the IT in the banking sector is generally focussed on regulatory requirements and not data-driven, customer-focused as required for Open Banking initiatives.
Policy uncertainty can severely hamper the growth of Open Banking. Policymakers need to balance caution on security-privacy matters but at the same time clear policy confusion to allow the sector to grow.
As per the Akamai report, “2020 State of the Internet / Security: Financial Services – Hostile Takeover Attempts”, cyber attackers are increasingly targeting API endpoints of financial services.
As per a Gartner report, by 2021, APIs will account for 90% of the attack surface. By 2022, according to Gartner, API abuses will become the most-frequent attack vector.
This is a cause of concern for the Banks contemplating opening up data access using APIs.
Web Analytics : Google Merchandise Store - Google AnalyticsSahil Sehgal
Created a Google Analytics Account, and added the demo account for the Google Merchandise store in the same.
Analyzed the data for different reports, namely Real-Time, Audience, Acquisition, Behavior and conversion reports, using Google Analytics for Google Merchandise Store.
Digital marketing for startups provides an overview of key digital marketing channels and tactics for startups. It discusses the importance of digital marketing in helping startups reach customers and convert them. The document outlines various digital marketing channels including display, search, social media, and analytics. It also covers topics such as developing a digital marketing strategy, identifying target audiences, and measuring success.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
HubSpot is an inbound marketing software company with over 700 customers. Mike Volpe, VP of Marketing at HubSpot, gave a presentation on inbound vs outbound marketing. He explained that inbound marketing focuses on attracting and engaging customers through content like blogging, social media, and SEO rather than interruptive tactics like cold calling. Volpe then provided three tips for marketing and discussed how HubSpot helps over 450,000 companies with their inbound reports.
Digital banking is a multi-year journey that requires transforming how banks interact with customers in the digital age. It involves changes across five key areas: leadership, customer experience, information, operational model, and workforce. The transformation is driven by changes in customer behavior, technology innovation, and an increasingly competitive landscape that now includes technology companies and startups in addition to other banks. To succeed, banks must start with improving the customer experience and leverage new technologies to develop a deeper understanding of customers.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital Banking - Industry Trends for Customer ServiceGianluca Ferranti
Consumers’ attitude and benefits of digital banking
Importance of real-time customer interaction in digital banking
Video Banking goes Prime Time
The opportunity for video-enabled interaction to transform retail banking
Internship Report Presentation On Digital MarketingRahul Arora
This document discusses research and analysis of digital marketing for eREALTO.COM, a real estate company. It outlines tasks like keyword research, SEO/SEM strategy, content writing, and social media account creation. Tools and techniques discussed include SEO, SMO, Google Street View, and analytics programs. The conclusion states that digital marketing has become essential for businesses due to increased social media usage and is cheaper than traditional marketing.
This document provides an overview of Google Analytics basics for online marketers. It introduces key Google Analytics concepts and terminology like views, dashboards, audiences, acquisition, behavior, and conversions. It also covers how to set up an account, incorporate the tracking code, customize date ranges and reports, and ask questions. The goal is to help users understand basic Google Analytics functionality and metrics.
Google Analytics allows you to analyze insights from your website for marketing purposes. It provides details on users, including their locations, devices, sessions, and conversions. To use it, create a Google Analytics account, then add the tracking code to your website. This allows Google Analytics to collect data. The interface has four main sections: Home provides an overview of users and activity; Customization allows customizing reports; Reports show details on audiences, acquisitions, behavior, and conversions; and Admin manages accounts and properties. Key metrics include sessions, users, revenue, and conversion rate.
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
This document discusses various aspects of digital marketing such as website creation, domain names, web hosting, search engine optimization, mobile marketing, email marketing, SMS marketing, and QR codes. It provides information on setting up a website, selecting a domain name and web hosting provider, optimizing the website for search engines, and different digital marketing channels like email, SMS, and mobile for promoting products and services online.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
The document provides an analysis of the SEO performance of Udacity's Digital Marketing Nanodegree program website. It examines the on-site and off-site SEO, including keywords, metadata, backlinks, and page speed. The analysis found issues with missing metadata descriptions and alt text, no indexed pages, and slow page speeds. It provides recommendations to address these issues such as adding unique meta descriptions and alt text, focusing on high-quality backlinks, indexing pages, and optimizing page speed. Implementing these recommendations would help improve the website's SEO and ranking.
Digital Marketing Strategy Implementation And Practice PowerPoint Presentatio...SlideTeam
Looking to implement successful digital marketing strategy? Our content-ready digital marketing strategy implementation and practice PowerPoint presentation can help you to structure your plan. It can be presented by marketing managers to the marketing heads. This online promotion plan PPT presentation comprises of 63 slides including SEO fundamentals, SEM, SEO opportunities, search engine rankings, website performance review, monthly traffic source overview, organic visits and backlinks, new customer by source, web traffic insights, website promotion plan, lead generation activities, promotion growth strategy, reach by channels, social media dashboard, metrics, paid search analytics, organic search traffic, organic vs paid search traffic, sales performance reporting, email promotion, performance, campaign report, sales by region, roadmap etc. The company internet marketing PowerPoint templates are apt to present various topics such as website promotion strategies, online business method, digital advertising solutions, digital business strategy, digital advertising approach, search engine optimization, SEM, e-commerce, social media optimization, marketing automation, and multi-channel promotion. Download this digital marketing strategy implementation and practice PPT slides to create a remarkable presentation. Being of assistance is the default condition of our Digital Marketing Strategy Implementation And Practice Powerpoint Presentation Slides. They are happy to give all the help.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
This document discusses web analytics and how it can be used to improve websites and customer experience. It presents a web analytics process that includes defining goals and key performance indicators (KPIs), collecting data from various sources like web logs and JavaScript tagging, analyzing the data to gain insights, and taking action to optimize the website. Good KPIs are described as being uncomplex, relevant, timely, and instantly useful. Various methods of collecting data are explained including web logs, JavaScript tagging, web beacons, and packet sniffing. The importance of analyzing basic metrics first before deeper analyses is also highlighted.
Differentiating Digital Banking with API MonitoringSmartBear
We'll walk through some key problems in the industry and how to tackle digital transformation. Monitoring can differentiate your user experience, this session will help guide you through how you can get started with API monitoring.
Digital nudges for growth hacking leverages digital platforms and network effects for HTMLPanda. The document discusses Sparx IT Solutions, a leading web design company, and their digital marketing strategy which includes business listings, social media optimization, Google Analytics, Google Search Console, and an SEO audit. It describes how each tool is used to increase online visibility, analyze traffic and behavior, troubleshoot issues, and find opportunities to improve performance. The intern contributed by creating business listings, providing social media content, analyzing user data, and identifying errors and improvements through the audit.
This document provides an overview of internet reputation and marketing management. It discusses key topics such as why internet reputation management (IRM) is important, internet branding, reputation analysis reports, internet marketing research, search engine optimization, social media marketing, and the benefits, scope and duties of an IRM expert. The document aims to introduce readers to the various components of managing an online reputation and digital marketing strategies.
By delving deeply into customer experience, business process design and operating model change, organizations can more effectively move from 'doing' digital to 'being’ digital.
Tailored for Success Customized Web Application Development Strategies.pdfBitCot
In today's digital landscape, businesses are constantly seeking ways to stand out and provide unique solutions to their customers. Customized web application development has emerged as a powerful strategy for achieving this goal. By tailoring web applications to meet the specific needs and preferences of their target audience, businesses can drive success and gain a competitive edge. In this blog post, we'll explore effective strategies for customized web application development that lead to success.
International Schools Education Sector Report 2022 | TheDigitalFellow thedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download the International School Education Sector report now.
Optimizing Expenses Strategies for Managing Web App Development Costs.pdfBitCot
In the dynamic landscape of web app development, managing costs efficiently is crucial for businesses aiming to maximize value without compromising on quality. From startups to established enterprises, every organization seeks cost-effective solutions without sacrificing the functionality and user experience of their web applications. Here are several strategies to optimize expenses and effectively manage web app development costs:
The document provides an overall digital audit report for the electrical industry. Key findings include:
- The industry scores only 30% against a benchmark of 80% across various digital parameters like content creation, distribution, assets, and SEO.
- Content creation and distribution strategies score poorly at 17% and 14% respectively, indicating a lack of focus on buyer personas and sales funnel approaches.
- The homepage design of industry websites scores 56% highlighting issues with elements like logo, headers, calls-to-action.
- Social media presence scores 54% showing scope for better community engagement.
- SEO scores only 23% with technical issues like slow page speeds, missing schemas and internal linking errors.
Optimizing the Online Business Channel With Web AnalyticsChris McFadden
The Web has gradually evolved from a great experiment to a legitimate business channel. Web analytics has concurrently progressed from simply measuring visits, page views, and revenue to a reliable process used to optimize a web site. This paper discusses some of the fundamentals of Web analytics and how to align measurement with business goals through the use of Key Performance Indicators relevant to the type of web site. Some practical considerations are discusses including key best practices, top challenges for implementations as well as some tactical ways to use Web analytics.
apidays LIVE Australia 2021 - Overcoming the 3 Largest Obstacles to Digital T...apidays
apidays LIVE Australia 2021 - Accelerating Digital
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Overcoming the 3 Largest Obstacles to Digital Transformation
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
Digital Maturity Report on Courier Services Industry | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
Custom Web Application Development for Startup Founders.pdfBitCot
Unlock success in 2024 with BitCot's custom web application development. Tailored solutions for startup founders and business owners to thrive in the digital realm.
Era of APIs: Why do we need an API strategy?Bala Iyer
This document discusses the importance of API strategies for companies. It notes that as software and connectivity increase, assets are becoming trapped within companies and an API strategy can help liberate this value. APIs allow companies to expose capabilities to partners and developers, attracting complementors and creating new revenue streams. The document also examines how successful companies like Amazon, Facebook, and Twitter have thriving ecosystems and developer communities built around their APIs.
Clothes and Handloom Industry Insights 2022 | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download Digital Maturity Report on the Clothes and Handloom Industry 2022.
This internship report discusses the evolution of web analytics from version 1.0 to 2.0. It describes how traditional analytics focused on descriptive reporting and internal decision making, while analytics 2.0 enables attribution, optimization, and allocation of marketing activities using predictive modeling. The report also discusses how one gaming company implemented analytics 2.0 to increase sales and profits by quantifying campaign contributions and optimizing resource allocation in real-time. Finally, it outlines Flipkart's use of an A/B testing framework to conduct live experiments, drive innovation, and improve performance metrics.
This internship report discusses the evolution of web analytics from version 1.0 to 2.0. It describes how traditional analytics focused on descriptive reporting and internal decision making, while analytics 2.0 enables attribution, optimization, and allocation of marketing activities using predictive modeling. The report also discusses how one gaming company implemented analytics 2.0 to increase sales and profits by quantifying campaign contributions and optimizing resource allocation in real-time. Finally, it outlines Flipkart's use of an A/B testing framework to conduct live experiments, drive innovation, and improve performance metrics.
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4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
2. PRESENTATION
OVERVIEW
What's an audit?
How and why audits are essential to
any content marketing strategy.
Audits Overview
Audits for Solutions App Notes and
Video Library.
New Series Page
Templates
Impact on site and benefits to other
business units.
Streamlining Processes
And why they're important.
4. A WEB CONTENT AUDIT IS:
An accounting of the content your organization
currently has online, typically compiled in a
comprehensive spreadsheet.
5. YOU CAN ANTICIPATE
PROBLEMS BEFORE THEY
ARISE AND AVOID DERAILING
YOUR PROJECT
THE POINT OF AN AUDIT:
KRISTINA HALVORSON
CONTENT STRATEGY FOR THE WEB
7. APP NOTE REQUIREMENTS
Cleaning up thin,
ineffective pages.
>300 WORDS
Looking at
behavioral patterns
of users.
>50 PAGE VIEWS
Consider updating
pages with old
branding.
GOOD IMAGES
Feature key
products: 4DX,
core, and launches.
LINKED PRODUCTS
Google Analytics
24. FINAL THOUGHTS
IF YOUR GOAL IS TO CREATE CONTENT THAT
ATTRACTS, CONVERTS, CLOSES, AND
DELIGHTS YOUR IDEAL CUSTOMERS, THEN
YOU NEED COMMITMENT, EXCITEMENT, AND
DEDICATION OF YOUR ENTIRE COMPANY TO
MAKE IT HAPPEN.
HUBSPOT CONTENT MARKETING