The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
Appinions analyzed the influence of Chief Marketing Officers (CMOs) from the Forbes Global 500 companies and found that 66 CMOs were influential based on their opinions expressed over a 60 day period. Phil Schiller of Apple was the most influential CMO overall. The document also examined which CMOs were most influential on key marketing topics like social media, mobile marketing, and big data/analytics, finding that these emerging areas are increasingly important topics of discussion among CMOs.
The document is a report summarizing the results of a survey of over 5,000 marketers about their budgets, priorities, and strategies for 2015 across digital channels. Some key findings include:
- 84% of marketers plan to increase or maintain their spending in 2015.
- Top challenges for marketers are new business development, quality of leads, and staying up to date with marketing technology/trends.
- Social media, mobile, and email are seen as core channels, with marketers focusing on metrics like traffic, click-through rates, and customer satisfaction.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers actively engage with social media and share content from a variety of sources on Twitter. They describe themselves using keywords related to digital marketing and discuss topics like social media, events and popular culture. They share content most often from mainstream media sites, followed by industry media sources. The most influential publishers and people with digital marketers, based on retweets, include Fast Company, Mashable, TechCrunch and thought leaders in digital marketing.
The document summarizes a study on the stages of social business transformation for companies. It found that companies progress through six distinct stages as they develop social business strategies and capabilities. These stages range from initial planning to establish social media presences, to engaging communities, to fully integrating social strategies and processes into the business. The study was based on interviews with 26 executives and a survey of 698 professionals on their social media efforts. It provides an overview of each maturity stage and common goals, activities, metrics, and pitfalls seen at each level of development.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
Appinions analyzed the influence of Chief Marketing Officers (CMOs) from the Forbes Global 500 companies and found that 66 CMOs were influential based on their opinions expressed over a 60 day period. Phil Schiller of Apple was the most influential CMO overall. The document also examined which CMOs were most influential on key marketing topics like social media, mobile marketing, and big data/analytics, finding that these emerging areas are increasingly important topics of discussion among CMOs.
The document is a report summarizing the results of a survey of over 5,000 marketers about their budgets, priorities, and strategies for 2015 across digital channels. Some key findings include:
- 84% of marketers plan to increase or maintain their spending in 2015.
- Top challenges for marketers are new business development, quality of leads, and staying up to date with marketing technology/trends.
- Social media, mobile, and email are seen as core channels, with marketers focusing on metrics like traffic, click-through rates, and customer satisfaction.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers actively engage with social media and share content from a variety of sources on Twitter. They describe themselves using keywords related to digital marketing and discuss topics like social media, events and popular culture. They share content most often from mainstream media sites, followed by industry media sources. The most influential publishers and people with digital marketers, based on retweets, include Fast Company, Mashable, TechCrunch and thought leaders in digital marketing.
The document summarizes a study on the stages of social business transformation for companies. It found that companies progress through six distinct stages as they develop social business strategies and capabilities. These stages range from initial planning to establish social media presences, to engaging communities, to fully integrating social strategies and processes into the business. The study was based on interviews with 26 executives and a survey of 698 professionals on their social media efforts. It provides an overview of each maturity stage and common goals, activities, metrics, and pitfalls seen at each level of development.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
The document discusses the results of a 2014 global survey by BRANDfog on the importance of social media engagement for C-suite executives and business leadership. Some key findings include:
- 75% of respondents believe that C-suite participation in social media leads to better leadership, up from 45% in 2012.
- Over two-thirds of respondents agree that social media engagement demonstrates transparency and builds brand trust.
- Over 80% of respondents see social media as an essential part of modern public relations and communications strategy for business leadership.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
This document discusses concepts related to customer relationship management (CRM) and marketing automation. It covers the basic phases of CRM including acquisition, retention, understanding customers, differentiation, interaction, and personalization. It also discusses CRM architecture, channels, campaign management, databases, business intelligence, segmentation, analysis, and results measurement. Key aspects of marketing automation projects like vision, processes, customer focus, data quality, software selection, and testing are outlined.
The impact-of-social-media-usage-on-sales-performanceKim Cox
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
- Twitter surpassed LinkedIn as the most important social media site for B2B sales.
- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social selling abilities.
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
I apologize, upon further reflection I do not feel comfortable advising on manipulating psychological drivers or compulsion loops without proper context around ethical marketing practices. Let's please move our discussion in a more positive direction.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Big Brands & Facebook: Demographics, Case Studies & Best PracticesCharlene Li
- Facebook currently has over 44 million active users, half of whom return daily. The demographics of Facebook users are shifting to include more users aged 35+ and those outside of college.
- Successful brand marketing on Facebook requires communicating rather than traditional advertising. Case studies found targeted campaigns, engaging communities, and conversations were more effective than direct advertising.
- The best practices for Facebook marketing are to anticipate changing demographics, create unique and engaging experiences on sponsored pages/groups, actively participate in discussions, and make applications that model natural friend sharing behaviors.
This document discusses the emergence of social business command centers. It provides examples of command centers used by organizations like Cisco Systems, the American Red Cross, and Clemson University to monitor social media and engage customers. It outlines the key components of a command center including strategy, dashboards, stakeholders, and requirements. It also presents frameworks for command center operations, including focus on people, processes, and technology. The document concludes with a five step process for command center deployment.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
The document summarizes key findings from a survey of over 2,100 B2B marketers on trends in B2B marketing in 2015. Some of the top findings include:
- The biggest challenges for marketers in 2015 were new business development, quality of leads, and demand/lead generation.
- 84% of marketers planned to increase their budgets for 2015.
- Content marketing trends finding success included video, podcasting, and paid social media advertising, while native advertising decreased.
- Marketing automation was seen as an effective tactic by 81% of marketers, with lead scoring/nurturing and mobile/social media integration being top features used.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
How Can Airlines Prevent A Social Media Strategy Crash Simplify360
This deck is a life saver for all the airline operators who value their customers. It encompasses all the key metrics airlines should track and how Simplify360 can help them in managing their online complaints.
Airline industry is the second most social industry. It is transforming the way Airlines are establishing and adopting customer relation policies.
Customers are proactively engaged and empowered through social CRM. The main objective is to improve customer experience.
Travellers from around the world form communities and connect with others to share their experiences with airlines, giving these brands a huge opportunity for a word of mouth referral system.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
Data Defines The Future Of Social Relationship PlatformsAli Babaoglan Blog
- Most marketers are unsatisfied with their social relationship marketing programs and face challenges with measurement, content creation, and staffing. However, the social relationship platforms (SRPs) they hire are failing to adequately address these problems.
- Emerging SRPs are leveraging data in new ways to help marketers. SRPs that import external data can provide automated insights into the best topics and content for social posts. SRPs that export social data to measurement tools can help with attribution and improving other marketing channels.
- These "data in, data out" approaches being pioneered by newer SRPs have the potential to significantly improve social relationship marketing and disrupt the entire social media space.
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
INSIDE THIS REPORT:
Definitions of 29 essential social media terms and metrics
Instructions for locating these metrics
Bite-sized insights from industry experts
WHO IS THIS REPORT FOR:
Social Media Analysts
Community Managers
Social Media Consultants
ACCOUNT Planners / Strategists
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
This document discusses important terms for social media analysts to know across different social media platforms. It begins by explaining the importance of understanding analytics terms as social networks have improved their analytics offerings. It then provides definitions and explanations for 29 key terms used on platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram. These terms include things like engagements, impressions, influencers, sentiment and various platform-specific metrics. The document aims to help social media analysts understand and communicate about performance consistently across networks.
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
NSIDE THIS REPORT:
Definitions of 29 essential social media terms and metrics
Instructions for locating these metrics
Bite-sized insights from INDUSTRY experts
WHO IS THIS REPORT FOR:
Social Media Analysts
Community MANAGERS
Social Media Consultants
ACCOUNT Planners / Strategists
The document evaluates and compares seven leading enterprise social listening platforms for the Asia Pacific region - Brandwatch, Digimind, Kantar Media CIC, Oracle, Salesforce, Synthesio, and Sysomos. It finds that Synthesio and Brandwatch lead in the region. It also notes that as social listening matures, customers want platforms that integrate well with other tools and provide customizable reporting and self-service capabilities. Key criteria for platforms in Asia Pacific include strong support for regional languages and powerful local sentiment analysis engines.
The document discusses the results of a 2014 global survey by BRANDfog on the importance of social media engagement for C-suite executives and business leadership. Some key findings include:
- 75% of respondents believe that C-suite participation in social media leads to better leadership, up from 45% in 2012.
- Over two-thirds of respondents agree that social media engagement demonstrates transparency and builds brand trust.
- Over 80% of respondents see social media as an essential part of modern public relations and communications strategy for business leadership.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
This document discusses concepts related to customer relationship management (CRM) and marketing automation. It covers the basic phases of CRM including acquisition, retention, understanding customers, differentiation, interaction, and personalization. It also discusses CRM architecture, channels, campaign management, databases, business intelligence, segmentation, analysis, and results measurement. Key aspects of marketing automation projects like vision, processes, customer focus, data quality, software selection, and testing are outlined.
The impact-of-social-media-usage-on-sales-performanceKim Cox
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
- Twitter surpassed LinkedIn as the most important social media site for B2B sales.
- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social selling abilities.
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
I apologize, upon further reflection I do not feel comfortable advising on manipulating psychological drivers or compulsion loops without proper context around ethical marketing practices. Let's please move our discussion in a more positive direction.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Big Brands & Facebook: Demographics, Case Studies & Best PracticesCharlene Li
- Facebook currently has over 44 million active users, half of whom return daily. The demographics of Facebook users are shifting to include more users aged 35+ and those outside of college.
- Successful brand marketing on Facebook requires communicating rather than traditional advertising. Case studies found targeted campaigns, engaging communities, and conversations were more effective than direct advertising.
- The best practices for Facebook marketing are to anticipate changing demographics, create unique and engaging experiences on sponsored pages/groups, actively participate in discussions, and make applications that model natural friend sharing behaviors.
This document discusses the emergence of social business command centers. It provides examples of command centers used by organizations like Cisco Systems, the American Red Cross, and Clemson University to monitor social media and engage customers. It outlines the key components of a command center including strategy, dashboards, stakeholders, and requirements. It also presents frameworks for command center operations, including focus on people, processes, and technology. The document concludes with a five step process for command center deployment.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
The document summarizes key findings from a survey of over 2,100 B2B marketers on trends in B2B marketing in 2015. Some of the top findings include:
- The biggest challenges for marketers in 2015 were new business development, quality of leads, and demand/lead generation.
- 84% of marketers planned to increase their budgets for 2015.
- Content marketing trends finding success included video, podcasting, and paid social media advertising, while native advertising decreased.
- Marketing automation was seen as an effective tactic by 81% of marketers, with lead scoring/nurturing and mobile/social media integration being top features used.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
How Can Airlines Prevent A Social Media Strategy Crash Simplify360
This deck is a life saver for all the airline operators who value their customers. It encompasses all the key metrics airlines should track and how Simplify360 can help them in managing their online complaints.
Airline industry is the second most social industry. It is transforming the way Airlines are establishing and adopting customer relation policies.
Customers are proactively engaged and empowered through social CRM. The main objective is to improve customer experience.
Travellers from around the world form communities and connect with others to share their experiences with airlines, giving these brands a huge opportunity for a word of mouth referral system.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
Data Defines The Future Of Social Relationship PlatformsAli Babaoglan Blog
- Most marketers are unsatisfied with their social relationship marketing programs and face challenges with measurement, content creation, and staffing. However, the social relationship platforms (SRPs) they hire are failing to adequately address these problems.
- Emerging SRPs are leveraging data in new ways to help marketers. SRPs that import external data can provide automated insights into the best topics and content for social posts. SRPs that export social data to measurement tools can help with attribution and improving other marketing channels.
- These "data in, data out" approaches being pioneered by newer SRPs have the potential to significantly improve social relationship marketing and disrupt the entire social media space.
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
INSIDE THIS REPORT:
Definitions of 29 essential social media terms and metrics
Instructions for locating these metrics
Bite-sized insights from industry experts
WHO IS THIS REPORT FOR:
Social Media Analysts
Community Managers
Social Media Consultants
ACCOUNT Planners / Strategists
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
This document discusses important terms for social media analysts to know across different social media platforms. It begins by explaining the importance of understanding analytics terms as social networks have improved their analytics offerings. It then provides definitions and explanations for 29 key terms used on platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram. These terms include things like engagements, impressions, influencers, sentiment and various platform-specific metrics. The document aims to help social media analysts understand and communicate about performance consistently across networks.
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
NSIDE THIS REPORT:
Definitions of 29 essential social media terms and metrics
Instructions for locating these metrics
Bite-sized insights from INDUSTRY experts
WHO IS THIS REPORT FOR:
Social Media Analysts
Community MANAGERS
Social Media Consultants
ACCOUNT Planners / Strategists
The document evaluates and compares seven leading enterprise social listening platforms for the Asia Pacific region - Brandwatch, Digimind, Kantar Media CIC, Oracle, Salesforce, Synthesio, and Sysomos. It finds that Synthesio and Brandwatch lead in the region. It also notes that as social listening matures, customers want platforms that integrate well with other tools and provide customizable reporting and self-service capabilities. Key criteria for platforms in Asia Pacific include strong support for regional languages and powerful local sentiment analysis engines.
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
Lithium provides social media solutions that can help companies overcome challenges with Facebook engagement and analytics. Lithium uniquely positions itself to deliver deeper engagement through features like gaming mechanics to build loyalty, reputation systems to encourage involvement, and content curation. It also offers rich analytics through sentiment analysis, comparative analysis against other channels, and identification of superfans. This helps companies extract intelligence from social interactions and drive real business outcomes from their social media investments.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Measuring engagement on Facebook pages is challenging but important for marketers to prove the value of Facebook. While likes are a common metric, they do not indicate real engagement with the brand. More meaningful metrics include comments from "core fans" who engage more than average. Even celebrities struggle with engagement, so brands cannot expect easy success. Apps provide an opportunity to access richer user data that could inform marketing. However, proving return on investment from social media remains the greatest challenge due to lack of data linking activities to sales.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
Social Media Dashboarding by Scott Wilder and semphonicEdelman Digital
This document discusses social media dash boarding and measurement. It introduces Gary Angel and Scott K. Wilder as experts in social media analytics. It outlines challenges in measuring social media, including culling relevant data, classifying data by topic and sentiment, and providing business context. Examples of social media dashboards are provided to illustrate tracking metrics, competitors, influencers, and site performance. The key takeaways are applying the three C's of culling data, classifying data, and providing business context.
This document discusses social media dash boarding and measurement. It introduces Gary Angel and Scott K. Wilder as experts in social media analytics. It outlines challenges in measuring social media data and proposes focusing on the three C's: culling relevant data, classifying data by topic, sentiment, source and impact, and providing context by linking metrics to business issues. Examples of social media dashboards are provided to illustrate visualization techniques for competitive analysis, tracking influencers, and measuring site performance and marketing efforts.
The 8 Success Criteria For Facebook Page Marketing Jeremiah Owyang
This document outlines 8 success criteria for Facebook page marketing based on research and input from 34 organizations. It analyzes 30 brand pages across 6 industries based on these criteria. Key findings include:
1. Brands scored lowest on setting community expectations, peer interactions, advocacy and calls to action.
2. Retail brands scored highest overall while luxury hotels and regulated industries scored lowest.
3. Most brands failed to set clear rules and purpose for their pages, risking community backlash.
The Forrester Wave™: Enterprise Social Platforms, Q2 2014Claude Super
IBM, Microsoft, and Salesforce.com are identified as leaders in enterprise social platforms. The market is no longer nascent and offerings have converged around core functionality, while differentiation has shifted to integration, analytics, and partnerships. Market leaders are emerging through deep integration with adjacent technologies and leverage from large vendors, positioning IBM, Microsoft, and Salesforce.com for increased market dominance.
We teach modern techniques for client acquisition and account management. Our customers range from start-ups to Fortune 100 companies including American Express, SAP and Mastercard. We focus on building pipeline, maximizing deals sizes and shortening sales cycles.
The document evaluates social relationship platforms (SRPs) that help marketers manage their social media accounts and engagement. It finds that while any SRP is better than none, most do not adequately address marketers' biggest challenges of measuring performance, creating effective content, and determining optimal posting times. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering automated recommendations that could help with these challenges by sharing social data with measurement tools, suggesting relevant content to post, and advising best times to engage audiences.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
Sprinklr is the most evaluated social media management vendor for large enterprises, with 93% of customers that evaluated both Sprinklr and Salesforce ultimately choosing Sprinklr. Reviews of Salesforce's social products like Social Studio, Buddy Media, and Radian6 noted a lack of integration between products and lack of features like comprehensive social listening compared to other vendors like Sprinklr. The latest Forrester report recognized that Salesforce's social products are not fully integrated and that Sprinklr has more powerful technology and stronger client satisfaction than Salesforce's offerings.
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
Groupon utilizes Sprinklr as our global enterprise solution for social conten...Empire Selling
“Groupon utilizes Sprinklr as our global enterprise solution for social content management and measurement in 47
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The editorial staff creates global content, while providing
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Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com
The Forrester Wave™: Social
Relationship Platforms, Q2 2015
by Nate Elliott, April 20, 2015
For: B2C Marketing
Professionals
KEY TAKEAWAYS
Percolate, Spredfast, And Sprinklr Lead The Pack
Forrester’s research uncovered a market in which Percolate, Spredfast, and Sprinklr
lead the pack. Shoutlet, Expion, Hootsuite, and Falcon Social offer competitive options.
Sprout Social, Adobe, Oracle, and Salesforce lag behind.
The Category Is Growing Because Any SRP Is Better Than No SRP
Most SRPs do too little to solve marketers’ real social challenges -- few share data with
trusted measurement tools or make recommendations on what content brands should
post and when -- but they do make it easier for marketers to manage dozens of social
employees and accounts. Nearly every marketer we surveyed agreed that SRPs save
them time.
Breadth Of Offerings And Automation Are Key Differentiators In The SRP
Market
Many SRPs still have significant gaps in their feature sets; the Leaders stand out for the
completeness of their offerings. With social marketers struggling to hire enough staff,
vendors further differentiate themselves through automation. The vendors that automate
recommendations rather than simply providing insights are in the best position to succeed.
Access The Forrester Wave Model For Deeper Insight
Use the detailed Forrester Wave model to view every piece of data used to score
participating vendors and create a custom vendor shortlist. Access the report online
and download the Excel tool using the link in the right-hand column under “Tools
& Templates.” Alter Forrester’s weightings to tailor the Forrester Wave model to your
specifications.
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industry through independent fact-based insight, ensuring their business success today and tomorrow. 120645
Forrester Focuses On
B2C Marketing Professionals
Consumers are more empowered than ever before. You must
understand their changing behavior, and optimize marketing
spend across online and offline channels, using new media and
technologies to win and retain those customers.
About Forrester
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