The document provides an overview of CIM qualifications, detailing various programs such as the Foundation Certificate, Professional Certificate, and Diploma in Professional Marketing. It outlines the benefits of CIM membership, the suitability for different professionals, and the delivery and assessment methods for the qualifications. Additionally, it addresses FAQs and next steps for prospective students interested in marketing education.

1. Quentin Crowe
Founder of a CIM Accredited
Study Centre
A short guide to CIM
Qualifications
17 May 2016

2. 2
Tell me about you

3. 3
Agenda
Benefits
Suitability &
Progression
Overview
Case
Studies
FAQs
Next Steps

4. Credentials
■ 14 Years CIM UK and International
experience
■ Results
■ Alumni Feedback
■ Industry Links

5. 5
Why
Global
Recognition
Chartered
Status
Employability
– Job
Specifications
Relevance
Skills
=
CONFIDENCE

6. 6
CIM Membership Benefits
■ Events
■ Network
■ Library Services
■ Content – Catalyst, Blogs
■ Mentoring

7. 7
Suitability

8. 8
Enterprise
Foundation
Certificate in
Marketing
• New to marketing
• No academic entry
requirements
Certificate in
Professional
Marketing
• Aspiring marketers
• Marketing support roles
• A levels/degree
Diploma in
Professional
Marketing
• Marketers in
operational, supervisory
or management roles
• Degree (business/
marketing)
Postgraduate
Diploma in
Marketing
• Experienced marketers
and senior business
people
• Masters
Suitability & Progression

9. 9
Programme Overview

10. 10
Modules
Foundation
Certificate in
Marketing
Marketing
Principles
(Mandatory)
Customer
Communications
(Elective)
Digital
Essentials
(Elective)
Certificate in
Professional
Marketing
Marketing
(Mandatory)
Integrated
Communications
(Mandatory)
Digital Marketing
(Elective)
Customer
Experience
(Elective)
Diploma in
Professional
Marketing
Strategic
Marketing
(Mandatory)
Mastering
Metrics
(Mandatory)
Digital Strategy
(Elective)
Driving
Innovation
(Elective)
Professional
Postgraduate
Diploma
Emerging
Themes
Marketing
Leadership &
Planning
Managing the
Corporate
Reputation
Analysis &
Decision
1

11. 11
Delivery And Assessment
■ 3 Exam boards
- December
- April
- July
■ Assessment methodologies
- Multi-choice
- Exams
- Work-based assignments
11

12. 12
CIM Foundation Certificate
Foundation
Certificate
in Marketing
Marketing
Principles
(Mandatory)
Customer
Communications
(Elective)
Digital
Essentials
(Elective)
Suitability
Knowledge and Skills
• Mandatory
• Electives
• Exemptions
Modules
Assessment

13. 13
CIM Professional Certificate
Certificate in
Professional
Marketing
Marketing
(Mandatory)
Integrated
Communications
(Mandatory)
Digital Marketing
(Elective)
Customer
Experience
(Elective)
Suitability
Knowledge and Skills
• Mandatory
• Electives
• Exemptions
Modules
Assessment

14. 14
CIM Professional Diploma
Suitability
Knowledge and Skills
• Mandatory
• Electives
• Exemptions
Modules
Assessment
Diploma in
Professional
Marketing
Strategic
Marketing
(Mandatory)
Mastering
Metrics
(Mandatory)
Digital
Strategy
(Elective)
Driving
Innovation
(Elective)

15. 15
Progression advice

16. 16
Case Studies

17. Clare Bates
■ CIM Postgraduate Diploma

18. Sarah Hernandez
■ CIM Diploma

19. Current Trends
■ Professional Services
■ Charities
■ SMEs

20. 20
Next Steps
Find a study centre
cim.co.uk/qualifications/study-centres/

21. 21
FAQs
■ How long will the programme take to complete?
■ What is the workload?
■ What if I fail?
■ What if I realise I am at the wrong level
■ When can I start?
■ How can I study?
■ How do I choose between study centres??

22. 22
Q&A

23. 23
Thank you
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