This document provides an outline for a presentation on the CIM Syllabus 2009 Launch Event. The presentation will include introductions and an overview of the rationale for changes to the CIM qualifications. It will cover details of the new CIM Professional Diploma in Marketing, including changes to units, assessment methods, and transition arrangements. It will also cover the new CIM Chartered Postgraduate Diploma in Marketing, outlining its two-stage structure and providing details on units, assessment methods, and learner support. The presentation aims to explain the benefits of pursuing CIM qualifications and choosing Oxford College of Marketing for study.
The Chartered Institute of Marketing (CIM) provides bespoke in-company training programs to help organizations develop their marketing teams. CIM works with clients to diagnose skills gaps, design customized training solutions, and deliver programs through options like online learning, workshops, and qualifications. CIM's trainers are business professionals who can create pragmatic programs aligned with a client's strategy. Their approach involves collaborating closely with clients at each stage from assessing needs to evaluating outcomes.
Talent Development Programs For Sales & MarketingAbhinavSaral
The document summarizes several talent development programs for sales and marketing professionals. It describes an Advanced Program in Strategic Management from IIM Calcutta that teaches strategic thinking, competition analysis, and other topics. It also outlines a Digital Marketing Certification from the Institute of Direct Marketing UK that covers skills like search, email, and social media marketing. Finally, it provides details on an Advanced Program in Sales & Marketing from IIM Calcutta focused on concepts like marketing management, consumer behavior, and sales distribution management.
Chartered Marketing Analyst course 2016 June13th-17th 2016 Sarova Stanley Hot...Martin M
The document advertises a marketing analyst training program offered by Access Business Management Conferencing International Ltd. The 5-day program will provide certification as a Chartered Marketing Analyst (CMA) from the Global Academy of Finance and Management. Attendees will learn practical marketing techniques including developing strategies, conducting research, understanding consumer behavior, implementing the marketing mix, and managing customer relationships. The program is taught using case studies and exercises by an award-winning marketer and consultant with extensive international experience.
This document discusses developing marketing strategies and plans. It covers how marketing aims to satisfy customer needs and wants through delivering value. A holistic marketing orientation manages a superior value chain to provide high quality products, services, and speed. Strategic planning is also important, defining the corporate mission and assessing growth opportunities through establishing strategic business units. The planning process involves goal formation, strategic formation, program formation and implementation, and feedback/control at both strategic and tactical levels.
The BA (Hons) Business & Marketing degree from Coventry University provides students with a joint honours degree focusing on both business and marketing. Over the 3-year full-time program, students will study roughly equal amounts of core business and marketing topics, along with optional modules allowing some specialization. The degree aims to give students both business awareness and specialist marketing knowledge to meet employer needs. Previous graduates have secured jobs in marketing fields like advertising, sales, and brand management.
Unit - 2_Strategic Management (18MBA25)_Formulation & IntentVijay K S
Strategy Formulation- Understand strategic management process business definition & Organization values that build mission statement. Describe strategic vision, mission, goals, long term objectives, short term objectives and discuss their value to the strategic management process. Balanced Score card.
The executive master class is a part-time modular program designed to teach professionals how to create, communicate, and deliver customer value in B2B contexts. The program consists of 4 modules covering topics like assessing customer value, implementing marketing strategies, pricing, sales, and developing marketing creativity. It includes an in-company project and opportunities to learn from faculty and other participants. The goal is to help marketing and sales professionals maximize value for their customers and companies.
The Chartered Institute of Marketing (CIM) provides bespoke in-company training programs to help organizations develop their marketing teams. CIM works with clients to diagnose skills gaps, design customized training solutions, and deliver programs through options like online learning, workshops, and qualifications. CIM's trainers are business professionals who can create pragmatic programs aligned with a client's strategy. Their approach involves collaborating closely with clients at each stage from assessing needs to evaluating outcomes.
Talent Development Programs For Sales & MarketingAbhinavSaral
The document summarizes several talent development programs for sales and marketing professionals. It describes an Advanced Program in Strategic Management from IIM Calcutta that teaches strategic thinking, competition analysis, and other topics. It also outlines a Digital Marketing Certification from the Institute of Direct Marketing UK that covers skills like search, email, and social media marketing. Finally, it provides details on an Advanced Program in Sales & Marketing from IIM Calcutta focused on concepts like marketing management, consumer behavior, and sales distribution management.
Chartered Marketing Analyst course 2016 June13th-17th 2016 Sarova Stanley Hot...Martin M
The document advertises a marketing analyst training program offered by Access Business Management Conferencing International Ltd. The 5-day program will provide certification as a Chartered Marketing Analyst (CMA) from the Global Academy of Finance and Management. Attendees will learn practical marketing techniques including developing strategies, conducting research, understanding consumer behavior, implementing the marketing mix, and managing customer relationships. The program is taught using case studies and exercises by an award-winning marketer and consultant with extensive international experience.
This document discusses developing marketing strategies and plans. It covers how marketing aims to satisfy customer needs and wants through delivering value. A holistic marketing orientation manages a superior value chain to provide high quality products, services, and speed. Strategic planning is also important, defining the corporate mission and assessing growth opportunities through establishing strategic business units. The planning process involves goal formation, strategic formation, program formation and implementation, and feedback/control at both strategic and tactical levels.
The BA (Hons) Business & Marketing degree from Coventry University provides students with a joint honours degree focusing on both business and marketing. Over the 3-year full-time program, students will study roughly equal amounts of core business and marketing topics, along with optional modules allowing some specialization. The degree aims to give students both business awareness and specialist marketing knowledge to meet employer needs. Previous graduates have secured jobs in marketing fields like advertising, sales, and brand management.
Unit - 2_Strategic Management (18MBA25)_Formulation & IntentVijay K S
Strategy Formulation- Understand strategic management process business definition & Organization values that build mission statement. Describe strategic vision, mission, goals, long term objectives, short term objectives and discuss their value to the strategic management process. Balanced Score card.
The executive master class is a part-time modular program designed to teach professionals how to create, communicate, and deliver customer value in B2B contexts. The program consists of 4 modules covering topics like assessing customer value, implementing marketing strategies, pricing, sales, and developing marketing creativity. It includes an in-company project and opportunities to learn from faculty and other participants. The goal is to help marketing and sales professionals maximize value for their customers and companies.
Mail & call us at:-
Call us at : 08263069601
Or
“ help.mbaassignments@gmail.com ”
To get fully solved assignments
Dear students, please send your semester & Specialization name here.
Neil Peterson-VP Sales, Marketing and Business DevelopmentNeil Peterson
Customer-focused, world-wide revenue leader with 20+ years of technology sales, sales management, marketing and business development experience, including working both as an individual contributor and with leading direct reports and cross-functional teams. Proven track record in exceeding sales targets, increasing market share, revenue and profitability.
Vskills Certification in Advertising Management provides an overview of tools of advertising, process of decision making, techniques of sales promotion, integrated marketing strategies, public relation skills etc. The certification focuses on assessing the candidates skills for reviewing advertising opportunities, procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans and conducing advertising research.
http://www.vskills.in/certification/Certified-Advertising-Manager
Olatunji Oluremi Ogunde is a professional with extensive experience in management, business development, sales, marketing, and client relations. He has a proven track record of driving revenue growth through new business development and maintaining strong customer relationships. Some of his accomplishments include developing new marketing strategies that expanded market share and brought in new clients. He is skilled in strategic planning, data analysis, proposal writing, and negotiating. Currently he works as a Business Development Manager for Sonartusk Group Limited where he is responsible for meeting sales targets and providing support to senior management.
The EPP is devoted to being a knowledge sharing platform for pricing and profit optimization in Europe. It aims to be open, neutral, and nonprofit. The EPP believes that pricing will become an important value driver and that companies will need more pricing expertise. Its mission is to be the top resource for pricing knowledge sharing, support, and networking in Europe.
The document discusses promotional strategies for industrial products and services. It outlines several key steps in developing an effective promotional program, including determining communication objectives, identifying target audiences, setting the promotional budget, developing message strategies, selecting media, and evaluating results. Several methods for setting the promotional budget are described, such as using an affordable budget, percentage of sales, or competitive parity. The role of various promotional tools like advertising, sales promotion, public relations, and direct marketing in industrial marketing are also covered.
Khaled R. Elkaramany is an experienced Export Sales General Manager seeking a leadership position. He has over 15 years of experience in sales management, business development, and customer relations. Khaled has a proven track record of exceeding sales targets and leading teams to success. He is ambitious, results-driven, and skilled in developing strategies to maximize opportunities and drive profitability. Khaled has extensive experience in various industries including manufacturing, insurance, and telecommunications.
Dear students, get fully solved assignments by professionals
Send your semester & Specialization name to our mail id:
“ stuffstudy5@gmail.com ”
Or
Call us at: 095695-71214
(Kindly prefer mailing & Call in case of urgency)
Chief marketing officers are now tasked with transforming marketing organizations to be more performance-driven. They must implement new competencies around analytics, digital marketing, and data management. The CMO Council provides a 10-step plan for new CMOs to drive change, including understanding company culture, auditing capabilities, and showing early results. CMOs must revamp reporting structures and processes to gain credibility from other business areas and optimize marketing's impact.
Presentation. about company. marketing agency ltdMarketing Agency
The marketing agency provides various marketing and business services including marketing audits, team building, marketing research, marketing plan development, product management, brand management, online and offline promotion, trade marketing, PR services, and project optimization and automation. The agency aims to help companies actively promote quality target markets through continuous marketing improvements. Services are tailored to each client's needs and provided for various industries.
This document provides an overview of key concepts in marketing strategy and planning discussed in Chapter 2, including: companywide strategic planning, defining marketing's role, designing business portfolios, partnering with customers, developing marketing strategies and mixes, and managing the marketing effort. It outlines the typical components of a marketing plan, such as assessing opportunities/threats, defining objectives, and developing action programs.
BMW India - Designing Marketing Programs to Build Brand Equityetcases
This case frame introduces the participants/students to different Marketing Programs designed to build Brand Equity. Based on BMW India's advertisement1, this case frame elaborates on four key elements of Designing Effective Marketing Programs - New Perspectives on Marketing, Product Strategy, Pricing Strategy and Channel Strategy - to build Brand Equity. The advertisement would have passed off as a mere announcement but what does a clinical analysis of the chosen advertisement highlight about BMW India's marketing programs? While BMW had been operating in India since 2006, BMW started manufacturing in Chennai, India in June 2015. The case frame also focusses on how BMW, building on its illustrious legacy, had been building its brand equity in India with its marketing programs.
Commercial consultancy and strategy design can help companies address challenges like increasing sales and market share. A consultant can perform a thorough analysis of the situation, define measurable objectives, and design strategies and plans to optimize systems and structures. The consultant's experience in fields like FMCG can offer a realistic perspective on objectives and actions. Implementation is supported through defined medium-term plans adapted to company growth goals.
This document provides a project plan for launching a new product line called MYMY by the fashion brand Phuong My in Singapore and Vietnam. The project objectives are to attract new customers and build the brand image. Key deliverables include market research, defining the product concept and marketing mix, merchandising preparation, marketing implementation, staff training, and establishing distribution channels. The project will be completed over 6 months with a budget of $100,000. A work breakdown structure and time-phased cost estimation are provided to support project execution.
This document contains Fran Gardner's resume. It summarizes her experience in marketing and campaign management roles over 25 years, most recently as Campaign Manager at National Express. It lists her skills in communication, project management, product management, and digital marketing. It also provides details of her employment history and qualifications.
Smriti Seth has over 14 years of experience in project management, sales operations, and marketing. She currently works as a Project Manager at Touchpoints India, where she manages brand activation programs. Previously, she has held roles like Senior Marketing Manager at the Consulate General of India in New York and Senior Executive roles at Samsung Electronics India and Ingram Micro India. She has expertise in project management, channel and direct sales operations, and operational process improvement.
This document outlines the curriculum for the Marketing Management program from 2015-2017 at Business Academy Aarhus. It includes details on the program structure, core areas of study, compulsory components, internship requirements, and rules for credits. The program is comprised of 5 core areas worth 70 ECTS credits, 20 ECTS of electives, a 15 ECTS internship, and a 15 ECTS final exam project, for a total of 120 ECTS credits. The core areas include International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management, and Business Law.
The document summarizes a CIM learning update for a regional meeting in February 2014. It outlines the CIM's Professional Marketing Standards, which set industry standards and underpin the Professional Pathway. The Professional Pathway includes levels from Discover to Excel and qualifications from initial professional development through continuing education. New qualifications will be launched in 2014-2015 using a modular pathway approach to provide flexible options.
The document discusses the importance of certifications in education and training. It outlines various IT, project management, digital marketing, and other certifications that are available. It also addresses challenges in the current education and hiring landscape, such as skills gaps, and how certifications can help bridge those gaps. Obtaining certifications demonstrates competencies and skills that are valuable for both individuals and employers.
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Mail & call us at:-
Call us at : 08263069601
Or
“ help.mbaassignments@gmail.com ”
To get fully solved assignments
Dear students, please send your semester & Specialization name here.
Neil Peterson-VP Sales, Marketing and Business DevelopmentNeil Peterson
Customer-focused, world-wide revenue leader with 20+ years of technology sales, sales management, marketing and business development experience, including working both as an individual contributor and with leading direct reports and cross-functional teams. Proven track record in exceeding sales targets, increasing market share, revenue and profitability.
Vskills Certification in Advertising Management provides an overview of tools of advertising, process of decision making, techniques of sales promotion, integrated marketing strategies, public relation skills etc. The certification focuses on assessing the candidates skills for reviewing advertising opportunities, procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans and conducing advertising research.
http://www.vskills.in/certification/Certified-Advertising-Manager
Olatunji Oluremi Ogunde is a professional with extensive experience in management, business development, sales, marketing, and client relations. He has a proven track record of driving revenue growth through new business development and maintaining strong customer relationships. Some of his accomplishments include developing new marketing strategies that expanded market share and brought in new clients. He is skilled in strategic planning, data analysis, proposal writing, and negotiating. Currently he works as a Business Development Manager for Sonartusk Group Limited where he is responsible for meeting sales targets and providing support to senior management.
The EPP is devoted to being a knowledge sharing platform for pricing and profit optimization in Europe. It aims to be open, neutral, and nonprofit. The EPP believes that pricing will become an important value driver and that companies will need more pricing expertise. Its mission is to be the top resource for pricing knowledge sharing, support, and networking in Europe.
The document discusses promotional strategies for industrial products and services. It outlines several key steps in developing an effective promotional program, including determining communication objectives, identifying target audiences, setting the promotional budget, developing message strategies, selecting media, and evaluating results. Several methods for setting the promotional budget are described, such as using an affordable budget, percentage of sales, or competitive parity. The role of various promotional tools like advertising, sales promotion, public relations, and direct marketing in industrial marketing are also covered.
Khaled R. Elkaramany is an experienced Export Sales General Manager seeking a leadership position. He has over 15 years of experience in sales management, business development, and customer relations. Khaled has a proven track record of exceeding sales targets and leading teams to success. He is ambitious, results-driven, and skilled in developing strategies to maximize opportunities and drive profitability. Khaled has extensive experience in various industries including manufacturing, insurance, and telecommunications.
Dear students, get fully solved assignments by professionals
Send your semester & Specialization name to our mail id:
“ stuffstudy5@gmail.com ”
Or
Call us at: 095695-71214
(Kindly prefer mailing & Call in case of urgency)
Chief marketing officers are now tasked with transforming marketing organizations to be more performance-driven. They must implement new competencies around analytics, digital marketing, and data management. The CMO Council provides a 10-step plan for new CMOs to drive change, including understanding company culture, auditing capabilities, and showing early results. CMOs must revamp reporting structures and processes to gain credibility from other business areas and optimize marketing's impact.
Presentation. about company. marketing agency ltdMarketing Agency
The marketing agency provides various marketing and business services including marketing audits, team building, marketing research, marketing plan development, product management, brand management, online and offline promotion, trade marketing, PR services, and project optimization and automation. The agency aims to help companies actively promote quality target markets through continuous marketing improvements. Services are tailored to each client's needs and provided for various industries.
This document provides an overview of key concepts in marketing strategy and planning discussed in Chapter 2, including: companywide strategic planning, defining marketing's role, designing business portfolios, partnering with customers, developing marketing strategies and mixes, and managing the marketing effort. It outlines the typical components of a marketing plan, such as assessing opportunities/threats, defining objectives, and developing action programs.
BMW India - Designing Marketing Programs to Build Brand Equityetcases
This case frame introduces the participants/students to different Marketing Programs designed to build Brand Equity. Based on BMW India's advertisement1, this case frame elaborates on four key elements of Designing Effective Marketing Programs - New Perspectives on Marketing, Product Strategy, Pricing Strategy and Channel Strategy - to build Brand Equity. The advertisement would have passed off as a mere announcement but what does a clinical analysis of the chosen advertisement highlight about BMW India's marketing programs? While BMW had been operating in India since 2006, BMW started manufacturing in Chennai, India in June 2015. The case frame also focusses on how BMW, building on its illustrious legacy, had been building its brand equity in India with its marketing programs.
Commercial consultancy and strategy design can help companies address challenges like increasing sales and market share. A consultant can perform a thorough analysis of the situation, define measurable objectives, and design strategies and plans to optimize systems and structures. The consultant's experience in fields like FMCG can offer a realistic perspective on objectives and actions. Implementation is supported through defined medium-term plans adapted to company growth goals.
This document provides a project plan for launching a new product line called MYMY by the fashion brand Phuong My in Singapore and Vietnam. The project objectives are to attract new customers and build the brand image. Key deliverables include market research, defining the product concept and marketing mix, merchandising preparation, marketing implementation, staff training, and establishing distribution channels. The project will be completed over 6 months with a budget of $100,000. A work breakdown structure and time-phased cost estimation are provided to support project execution.
This document contains Fran Gardner's resume. It summarizes her experience in marketing and campaign management roles over 25 years, most recently as Campaign Manager at National Express. It lists her skills in communication, project management, product management, and digital marketing. It also provides details of her employment history and qualifications.
Smriti Seth has over 14 years of experience in project management, sales operations, and marketing. She currently works as a Project Manager at Touchpoints India, where she manages brand activation programs. Previously, she has held roles like Senior Marketing Manager at the Consulate General of India in New York and Senior Executive roles at Samsung Electronics India and Ingram Micro India. She has expertise in project management, channel and direct sales operations, and operational process improvement.
This document outlines the curriculum for the Marketing Management program from 2015-2017 at Business Academy Aarhus. It includes details on the program structure, core areas of study, compulsory components, internship requirements, and rules for credits. The program is comprised of 5 core areas worth 70 ECTS credits, 20 ECTS of electives, a 15 ECTS internship, and a 15 ECTS final exam project, for a total of 120 ECTS credits. The core areas include International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management, and Business Law.
The document summarizes a CIM learning update for a regional meeting in February 2014. It outlines the CIM's Professional Marketing Standards, which set industry standards and underpin the Professional Pathway. The Professional Pathway includes levels from Discover to Excel and qualifications from initial professional development through continuing education. New qualifications will be launched in 2014-2015 using a modular pathway approach to provide flexible options.
The document discusses the importance of certifications in education and training. It outlines various IT, project management, digital marketing, and other certifications that are available. It also addresses challenges in the current education and hiring landscape, such as skills gaps, and how certifications can help bridge those gaps. Obtaining certifications demonstrates competencies and skills that are valuable for both individuals and employers.
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The document advertises a marketing analyst training course offered by Access Business Management Conferencing International Ltd. The 4-day course held in Nairobi, Kenya from June 13-16, 2016 provides certification as a Chartered Marketing Analyst from the Global Academy of Finance and Management. The course aims to help attendees better understand changing marketing environments and gain competitive advantages. It covers topics such as marketing strategy, research, consumer behavior, branding, and relationship marketing. Attendees will learn practical skills to proactively contribute to marketing success. The course is taught by an award-winning marketer and trainer with extensive international experience.
The document discusses CIM qualifications and how they can help advance your marketing career. It provides an overview of CIM's qualifications at different career levels from introductory to postgraduate. Studying through an accredited study center allows you to balance work with part-time, full-time, or blended learning options to fit your schedule and needs. CIM qualifications demonstrate your competence and are the industry standard for marketing professionals.
Welingkar scholars conquer at Qimpro B-plan Contestudaysalunkhe
The students of Welingkar carried the day yet again. Welingkar teams of PGDM E-biz 10-12 students have won the First Prize in Qimpro B-plan Contest. The event was incorporated with understanding the Product, Creating Business and Presentation. Fundamentally, the topics were such that one should have the presence of mind as well as intense knowledge about business management and interrelated topics to win. As, Welingkar students have always been on top of the ladder, it was evident that they will win this contest. They have been selected for the Role of Board of Advisers for 12 months.
Unlock your career potential with an MBA in Marketing from top colleges in Indore! Gain expertise in strategic marketing, consumer behavior, and digital marketing
This document provides an overview of marketing strategy and planning. It discusses key concepts like target markets, the marketing mix, and building competitive advantage. It also outlines the phases of marketing planning - including defining objectives, conducting a SWOT analysis, identifying opportunities through segmentation/targeting/positioning, implementing the marketing mix, and evaluating performance. The goal is to retain loyal customers through approaches like customer, operational, product, and locational excellence.
The leading professional marketing body, The
Chartered Institute of Marketing (CIM) has been
supporting, representing and developing marketers,
teams and leaders for more than 100 years. We’re
independent, trusted and connected, with access to
unmatched ideas, insights and resources enabling
us to provide an unparalleled learning experience
for both individuals and teams.
If you are looking to develop three or more of your
team, our in-company learning portfolio offers a
number of flexible options to suit every business.
www.cim.co.uk/training/in-company-training
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
The document describes the IIMP® Collegiate Scholarship Program which provides scholarships for students to obtain the globally recognized CMMP® professional designation in marketing. The scholarship subsidizes entry into the CMMP® program, which has four levels (Associate, Manager, Executive, Chartered) depending on academic background. It provides details on the CMMP® designation and handbook which covers technical marketing topics. The International Institute of Marketing Professionals and Certified Marketing Management Professionals of Canada administer the program and CMMP® designation in Canada.
The document discusses emerging trends in marketing and CIM qualifications. It notes that the concept of a lifelong career at one organization is outdated, and that organizations and marketers must continually develop skills. CIM qualifications provide relevant and practical training mapped to industry standards. They benefit both individuals' careers and organizations through improved marketing knowledge, strategies, and contributions. The document outlines various CIM qualifications and who they suit at different experience levels, from introductory certificates to postgraduate diplomas for senior marketers.
Strategic marketing implementation and controlCIM Academy
This document provides information about the CIM Diploma in Professional Marketing. It outlines the learning outcomes and requirements for the Strategic Marketing and Implementation and Control modules. These modules teach skills such as situation analysis, strategic planning, resource management, and monitoring marketing plans. The document also discusses frameworks for implementing marketing strategies, prioritizing tactics, measuring success, and earning distinction marks in the program.
Channel management involves key decisions around formulating channel strategy, designing channel structure, selecting channel members, motivating channel members, and coordinating with the marketing mix. Effective training of channel members is important and should involve assessing needs, designing the program, reinforcing training, and evaluating outcomes. The document outlines considerations for each part of developing and conducting an effective training program for channel members.
The document provides information about CASK, a professional coaching network in Vietnam. It discusses CASK's vision of being the top coaching network applying skills and knowledge in Vietnam. It aims to connect experts with young professionals to share knowledge and facilitate career development.
CASK offers various services including business consulting, classroom training, transferring knowledge through follow-ups after training, and evaluating business performance. It provides comprehensive training programs on topics related to trade marketing like channels, customers, promotions and more, tailored for professionals of different experience levels.
CASK works with a network of professional coaches from leading companies in various industries to deliver its programs. It has a competency-based approach in developing training courses focused on practical skills.
Anna Hodgkins has over 10 years of experience in marketing, branding, and sales training. She is currently a Group Brand Manager at MFG Group where she manages a team of three. Previous roles include Marketing and Sales Training Consultant at MFG Group, Marketing Manager at SLC, and BMW New Car Sales Executive at Sytner BMW & MINI Leicester. She holds a BSc in Retail Management from Loughborough University and a Professional Diploma in Marketing from CIM.
Post Graduate Program in Management.pptxIIBMSMumbai1
Prepare for leadership roles with our Post Graduate Program in Management. Gain comprehensive knowledge, practical skills, and strategic insights to excel in today's dynamic business landscape. Elevate your career prospects with specialized training tailored to meet industry demands.
The document provides information about the Certificate of Direct Marketing course. It begins by stating that direct marketing is an excellent career path given changes in technology and customer behavior. The course teaches students how to develop targeted data-driven direct marketing campaigns through all stages from concept to measurement. It is recognized globally and enhances students' career prospects. The course assessments include assignments, tests, and an exam. It is suitable for all marketers interested in gaining direct marketing skills and taking campaigns from start to finish.
Are you thinking of studying a marketing qualification? This webinar introduces the four levels of CIM professional marketing qualifications and will help people of all ages and stages of their career find out what CIM qualifications can do for your career.
• An overview of the four levels of CIM qualifications
• Understanding of the CIM qualifications roadmap
• Understand what level qualification would be suitable for you
This webinar was recorded live on 17 May 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Find the full recording here: https://www.youtube.com/watch?v=OdkR5VJFPmY
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
A short guide to CIM qualifications - Webinar presentation
Presentation Rosie 2
1. WELCOME TO THE
CIM SYLLABUS 2009
LAUNCH EVENT
Your Professional Pathway to Marketing Excellence
in Partnership with
2. Presentation Outline
Welcome & Introductions CIM Chartered Postgraduate
Why pursue CIM Diploma in Marketing –
Professional Qualifications Stage 1:
Changes
Rationale for Syllabus Units Overview
Change Assessment Methods
CIM Professional Diploma Transition Arrangement
in Marketing: CIM Chartered Postgraduate
Changes Diploma in Marketing –
Units Overview Stage 2
Assessment Methods Why choose Oxford College
Transition Arrangements of Marketing
3. Welcome & Introductions
Oxford College of Marketing
CIM Accredited Study Centre
Over 12 year’s experience of delivering
CIM qualifications
Presented by Rosie Phipps:
Founder and Principal
4. Why pursue CIM Professional
Qualifications
To meet aspirational goals and help career progression
in Marketing
To offer ‘value added’ to employers in a competitive
employment market
To consolidate existing knowledge and evidence skills
and competencies
To provide a stepping stone into a Marketing career
6. CIM Professional Diploma In
Marketing – Changes
Entry Criteria
Qualifications
CIM Professional Certificate in Marketing or
Bachelors/Masters Degree with one third credits in Marketing
OR
Experience
Marketing Management role providing students with
knowledge and competence equivalent to learning outcomes
of CIM Professional Certificate and sufficient to pass on-line
entry test
7. CIM Professional Diploma in
Marketing – Units Overview
Marketing Planning Process
Managing Marketing
Delivering Customer Value Through Marketing
Project Management in Marketing
All units equal value
2:1 private study hours to guided learning hours
8. Marketing Planning Process
Marketing Planning in
Context
Interconnectivity between
corporate, business and
marketing objectives &
strategies
Marketing Audit
STP & positioning
platforms
CRM strategies which
retain customers
9. Managing Marketing
Developing marketing infrastructure
Operational management of
marketing function
Developing and managing teams
Budgets for managing and
monitoring marketing activities
Assessing the financial situation
10. Delivering Customer Value through
Marketing
Brands & Product Portfolios
Developing & managing channels
Communications strategies & plans
Innovation in marketing
Value added through service quality Audi Service Promise
11. Project Management in Marketing
Information for Business & Marketing Projects
Developing the Business Case
Risk Assessment & Mitigation
Strategies
Design, Development & Planning
of Marketing Projects
Monitoring & Evaluating Marketing Projects
12. Assessment Methods
Marketing Planning Delivering Customer Value
Process: through Marketing:
Work based Examination based on pre-
assignment see case study
Managing Marketing Project Management in
Marketing
Work based
assignment Work based project
13. Transition Arrangements
SYLLABUS 2009 SYLLABUS 2003
Marketing Planning Marketing
Process Planning
Delivering Customer Marketing
Value Communications
Managing Marketing Management
Marketing In Practice
Project Management Marketing Research
in Marketing & Information
14. The New CIM Postgraduate
Diploma in Marketing
Masters Level Qualification
Two stages – Postgraduate Diploma
(Stage 1) and Chartered Postgraduate
Diploma (Stage 2)
Stages 1 & 2 – 120 credits towards
Masters Degree
15. CIM Chartered Postgraduate
Diploma In Marketing (stage 1) –
Entry Criteria
Changes
Qualifications
CIM Professional Diploma in Marketing
or Bachelors/Masters Degree with at least half credits in
Marketing
AND
Experience
A range of experience in Senior Marketing Management role
such that students can evidence they have met learning
outcomes of CIM Professional Diploma and sufficient to pass
on-line entry test
ADDITIONALLY – should be in a position to plan, agree &
implement work based project relevant to their role
17. Emerging Themes
Macro Environment:
PESTEL
Micro Environment:
Marketing’s new ground
Changing consumers
Changing nature of
competition & supply chain
Meso Environment:
Contemporary business
The marketing professional
18. Managing Corporate Reputation
What corporate reputation means?
Senior management & CR
Influencing CR positively
Managing perceptions of
how organisations are perceived
Understanding components
of CR
Formulating appropriate Corporate
Communications
19. Marketing Leadership &
Planning
Developing high level strategies & plans
Delivering effectively
Developing market-oriented organisations
Developing leadership to deliver change
Developing competencies & capabilities to deliver
value proposition
20. Analysis & Decision
Strategic Audit
Understanding an organisation’s ability to
understand capability and capacity
Determining strategic direction
Assessing & evaluating options
Making & justifying decisions
21. Assessment Methods
Emerging Themes: Marketing Leadership &
Planning:
Assignment-based –
White papers & journal Work-based project
articles
Analysis & Decision:
Managing Corporate
Reputation:
Case study examination
(pre-seen case study)
Work-based project
22. Transition Arrangements
Differential weighting of units - no straightforward transition between
syllabus 2004 and 2009
E.g. pass one module + SMiP – exempt from A&D
E.g. pass two modules – exempt from Marketing Leadership & Planning
E.g. passed three modules – will need to pass Emerging Themes and
Managing Corporate Reputation
Combination of 2004 modules & 2009 units – will need to study 5
units/modules in total
23. The New CIM Chartered Postgraduate
Diploma In Marketing (Stage 2)
Personal & professional development programme
Testing leadership on latest issues and themes
Identifying skills & knowledge for business
projects
Implementing business project
Evaluating project success
Evaluating current & future role – linked to CPD
24. The New CIM Chartered Postgraduate
Diploma In Marketing (Stage 2)
Entry Criteria
Qualifications
CIM Professional Postgraduate Diploma in Marketing
AND
Experience
A range of experience in Senior Marketing Management role
such that students are eligible for MCIM status and can
evidence they have met learning outcomes of CIM
Postgraduate Diploma if required to do so
ADDITIONALLY – should be in a position to plan, agree &
implement work based project relevant to their role
25. CIM Chartered Postgraduate Diploma
in Marketing (stage 2)– Project
Design, implement & evaluate a live strategic
business project
Develop professional skills, knowledge &
behaviours
Structured report
Self-managed learning
Develop role as a marketing professional
26. CIM Chartered Postgraduate Diploma
in Marketing (stage 2)– Structure &
Assessment
Three phases of study and assessment:
Phase 1 – project proposal and literature review –
5,200 words (20 credits)
Phase 2 – Project – 8,000 words (30 credits)
Phase 3 – Evaluation and the Future 3,000 words (10
credits
27. CIM Chartered Postgraduate Diploma
in Marketing (stage 2)– Learner
Support
Personal Tutor
Workshops
Business Mentor
Action Learning Sets
Learning Contract
28. Identifying Your Entry Level
CIM Entry Criteria OCOM Approach
Qualifications CIM Entry Criteria
And/or Experience Graduate Foundation
Weekend Course
On-line Entry Test On-line
Entry Test On-line Entry Test
http://qm.cim.co.uk/
Username : DN Tool-1
Password : DN Tool-1
29. Why Oxford College of Marketing
Excellent resources All students matter to us
Tutors – we are your training
Blackboard partner
High standards of delivery Unrivalled student
Student focused service support
quality Our track record proves
Flexible study methods we deliver on our
promises
Freedom to re-locate
See for yourself –
Freedom to change study www.oxfordcollegeofmarketing.ac.uk
options