Content analysis is done of the vision and mission statements of the Indian IT companies as it is a very effective tool; here certain set of themes or keywords are identified in the vision and mission statements and then their occurrence is taken into account and is recorded in terms of simple frequency. Environmental analysis technique is where factors such as the international factors, demography, political/legal factors, technological factors and socio-cultural factors are firstly recorded and stated separately for internal environment & for the external environment and then they are totally integrated and put up into the SWOT table which is a summarizing conclusion of the analysis performed.

1. A REPORT ON THE CONTENT
ANALYSIS OF VISION AND MISSION
STATEMENTS & ENVIRONMENTAL
ANALYSIS OF INDIAN IT
COMPANIES
By
Navitha Pereira

2. CONTENTS
Particulars Page No.
1. Introduction 1
2. Purpose of Vision and Mission Statements 1
3. Importance of Vision and Mission Statements 2
4. Distinctive features of a Vision and Mission Statement 3
4.1. Distinctive features of a Vision Statement 3
4.2. Distinctive features of a Mission Statement 4
5. Vision and Mission Statements of IT Companies in India 5
5.1. Vision Statements of Indian IT Companies 5
5.2. Distinctive features of a Mission Statement 5
6. Technique for analysis of Vision and Mission Statement 6
7. Study Objectives and Methodologies 7
8. Discussion and Findings 9
9. Concluding Remarks 9
10. Environmental Analysis of Indian IT Companies 10
10.1. Infosys Limited 10
10.2. Wipro 12
10.3. HCL Technologies 14
10.4. Hexaware Technologies 16
10.5. MPhasis 18
11. Conclusion 20
References 21
LIST OF TABLES
Table 1: Themes contained in the Vision Statements of Indian IT Companies 7
Table 2: Themes contained in the Mission Statements of Indian IT Companies 8
Table 3: Internal Environment Analysis of Infosys 10
Table 4: External Environment Analysis of Infosys 10
Table 5: SWOT Analysis of Infosys 11
Table 6: Internal Environment Analysis of Wipro 12
Table 7: External Environment Analysis of Wipro 12
Table 8: SWOT Analysis of Wipro 13
Table 9: Internal Environment Analysis of HCL Technologies 14
Table 10: External Environment Analysis of HCL Technologies 14
Table 11: SWOT Analysis of HCL Technologies 15
Table 12: Internal Environment Analysis of Hexaware Technologies 16
Table 13: External Environment Analysis of Hexaware Technologies 16
Table 14: SWOT Analysis of Hexaware Technologies 17
Table 15: Internal Environment Analysis of MPhasis 18
Table 16: External Environment Analysis of MPhasis 18
Table 17: SWOT Analysis of MPhasis 19

3. 1
1. Introduction
India is rapidly growing as the biggest centres of IT industry and is preferred choice over
other countries for IT related services as many reputed Indian companies are competing and
thriving in the global market. Infosys, Wipro, and HCL Tech etc. are the pioneers in revenue
and profit generation and are well versed to the needs of their global customers while
operating from India. These companies aspire to achieve maximize profits, business
excellence, provide customer delight/satisfaction while fulfilling their societal and
environmental duties. Vision and Mission statements of most companies are the reflections of
the objectives such as technology and transformation while working on some other objectives
such as client satisfaction and innovation.
2. Purpose of Vision and Mission Statements
Mission and vision statements reflect the purpose of a business to employees and
organization leaders. A strategic plan is developed keeping these statements as foundation.
There are various aspects to consider in making an organizational strategic plan. Strategic
plans may mean a change in organizational structure or an organizational change. Change can
be a difficult and sometimes requires time. It’s important to get employees together for the
decision making process to induct. This can be articulated through the mission and vision
statement of the organization. Articulating and repeating the positives of the move toward
change in the organization will help employees stay engaged and motivated in the process.
Strategic planning will likely have its successes and failures. Leaders should celebrate the
little successes toward meeting objectives, which are part of the mission and vision statement.
The mission statement will help measure whether the strategic plan aligns with the overall
goals of the agency. The vision statement helps to provide inspiration to employees.
Employees who feel invested in the organizational change are more likely to stay motivated
and have higher levels of productivity.

4. 2
3. Importance of Vision and Mission Statements
Vision and mission are key elements of an organization’s strategic planning process. They
must be approved by the board of directors and should be effectively communicated to staff,
volunteers, members and other stakeholders for transparency.
The vision sets out what the organization wants to accomplish, and should inspire members,
staff and supporters.
Vision statements may describe that how things would be different as a result of the
organization’s activities and how the organization wants to be seen by others?
Good visions are aspirational. Some are hard‐to‐reach ideals while others are more modest or
describe objectives that are achievable in the near future. In either case, the vision helps
establish the unique contribution that the organization makes to society.
From a practical perspective a vision can be a quick, memorable way to describe the
organization’s reason for being. This can be valuable in times of crisis when it helps to
remember what is really important. The vision and mission are often published in the
organization’s annual reports, brochures and fund‐raising materials.
The mission typically describes what the organization does to achieve its vision. Because the
vision is often expressed as a dream or ideal, the mission helps clarify the practical aspects of
what the organization will actually do. Most missions emphasize action, using such words as:
involve, assist, support, provide, promote, contribute, etc.
The organization’s mission must be compatible with its legal purposes and must meet the
requirements for not‐for‐profit and if applicable, charitable status. A good mission statement
is concise and precise and it should identify the organization’s key stakeholders and set out
how the organization will serve them.

5. 3
4. Distinctive features of a Vision and Mission Statement
4.1. Distinctive features of a Vision Statement
The distinctive features of a vision statement are:
 Inspirational: The vision statement is supposed to challenge, enthuse and inspire. Use
of powerful words and vivid phrases to articulate the kind of organization you are
trying to become. This motivates to lift the organization’s gaze above the grind of
day-to-day gripes and problems and to focus attention on 'the bigger picture' and the
potential rewards that await.
 Ambitious: What targets you set and how high you aim will, in themselves, also say
something about you as an organization. Ambitious, perhaps even audacious targets
will help create the impression of an organization that is going places, that aims high
and demands high standards from its staff and students in a way that comfortable,
'middle-of-the-road' benchmarks will not
 Realistic: This may sound odd following on immediately from a call to 'Be ambitious',
perhaps even contradictory, but it is an important part of the balancing act that is
required. For just as the purpose of the vision is to inspire and enthuse, it is equally
important that this ambition is tempered by an underlying sense of realism. People
need to believe that what is envisaged is actually achievable; otherwise there is no
reason for them to believe or buy in to it. It is perfectly possible to be both ambitious
and realistic and it is through successfully using these two forces that the best vision
statements will be formed.
 Creative: Just like a commercial company may need to think creatively in order to
identify gaps in the market, there is a need to think imaginatively about what the
vision is and how it is described to help stand out from the crowd.
 Descriptive: The ideal case is that to be concise but there is no need to enforce an
arbitrary limit on its length.
 Clear: As with your mission statement it pays to avoid jargon, keep sentences short
and to the point and use precise, uncluttered language. Otherwise you risk diluting or
losing your message amongst the background 'noise'
 Consistent: Though bearing in mind their different purposes, there should still be an
element of continuity between your mission and vision statements, or at least some

6. 4
careful thought and discussion given as to why this is not the case. At the same time,
the vision need not be constrained by the current remit of the mission. Perhaps the
institution is keen to explore new areas in the future: to become the region's
conference venue of choice, for example, in which case this would need to be
reflected in the mission statement in due course
4.2. Distinctive features of a Mission Statement
There are no rigid rules to developing a mission - what matters most is that is generally be
considered to be an accurate reflection and useful summary and what follows though are
some general features that we could bear-in-mind:
 Concise and Precise: A mission statement should be as short and snappy as possible -
preferably brief enough to be printed on the back of a business card. The detail which
underpins it should be mapped out elsewhere.
 Memorable: Obviously partially linked to the above, but try to make it something that
people will be able to remember the key elements of, even if not the exact wording
 Unique: It's easy to fall into the 'motherhood and apple pie' trap with generic
statements that could equally apply to any institution. Focus on what it is that you
strive to do differently: how you achieve excellence, why you value your staff or what
it is about the quality of the student experience that sets you apart from the rest.
 Realistic: Remember, your mission statement is supposed to be a summary of why
you exist and what you do. It is a description of the present, not a vision for the future.
If it bears little or no resemblance to the organization that your staff know it will
achieve little make sure it's current. Though it is not something which should be
changed regularly, neither should it be set in stone. Your institution's priorities and
focus may change significantly over time - perhaps in response to a change of
direction set by a new, or major changes in state/federal policy.

7. 5
5. Vision and Mission Statements of IT companies in India
5.1. Vision Statements of Indian IT companies
1. Infosys Limited
We aim to be a globally respected and sustainable company.
2. Wipro
To be among the Top 10 Global IT & Business Process Outsourcing Services.
3. HCL Technologies
To be the technology partner of choice for forward looking customers by
collaboratively transforming technology into business advantage.
4. Hexaware Technologies
To continuously amplify human potential through the use of digital technologies.
5. MPhasis
Redefining the paradigm for business success together.
5.2. Mission Statements of Indian IT companies
1. Infosys Limited
Fostering a sustainable world for tomorrow through:
a. Community outreach, Community development, Higher learning and research,
Responsible citizenry;
b. Good governance, Innovation and research, Economic performance, Employee
well-being, Client value;
c. Resource efficiency, Environmental stewardship, Climate response.
2. Wipro
a. Be a Trusted Partner to our clients by providing Transformation and SI
Services.
b. Achieve Thought Leadership in emerging Technology areas.
c. Be perceived as a leader by relevant stakeholders among Global IT Service &
BPO providers.
3. HCL Technologies
We will be the employer of choice and the partner of choice by focusing on our stated
values of Employees First, Trust, Transparency, Flexibility and Value Centricity.

8. 6
4. Hexaware Technologies
To transform how IT services are delivered and to be the first IT services company in
the world where half the workforce is digital.
5. MPhasis
Be a specialized enterprise at the confluence of people, profit and planet. Powered by
inquisitive minds, we leverage our global talent and innovative blend of services and
technology to deliver customer delight.
6. Technique for Analysis of Vision and Mission Statement
Content analysis is the technique for analysis of the vision and mission statements of the
Indian IT companies as it is a very effective tool; here certain set of themes or keywords are
identified in the vision and mission statements and then their occurrence is taken into account
and is recorded in terms of simple frequency and with the frequency data available, the
percent of occurrence of the different themes/keywords in the total set of different statements
is determined.
Content analysis is a research tool used to determine the presence of certain words or themes/
concepts within texts or sets of texts. Researchers quantify and analyze the presence,
meanings and relationships of such words and concepts, then make inferences about the
messages within the texts, the writer(s), the audience, and even the culture and time of which
these are a part. Texts can be defined broadly as books, book chapters, essays, interviews,
discussions, newspaper headlines and articles, historical documents, speeches, conversations,
advertising, theater, informal conversation, or really any occurrence of communicative
language. Texts in a single study may also represent a variety of different types of
occurrences. To conduct a content analysis on any such text, the text is coded, or broken
down, into manageable categories on a variety of levels- word, word sense, phrase, sentence,
or theme and then examined using content analysis.

9. 7
7. Study Objectives and Methodologies
The technique of content analysis is used to do the analysis of the vision and mission
statements of the different Indian IT companies with the purpose of: (i) identifying
substantive themes contained in the vision and mission statements of Indian IT companies
and (ii) conduction of content analysis of these statements. The extraction of the main
themes/keywords from all of the vision and mission statements such as: technology,
sustainability, operations, growth, etc. These are listed as soon as they are read and there
frequency of occurrence is recorded for vision statements (Table 1) and mission statements
(Table 2). All the vision and mission statements may not be specific, selection of the
themes/keywords is done on the relevance to the business aspect.
Table 1: Themes contained in the Vision Statements of Indian IT Companies.
(Total number of vision statements: 5)
S.No Theme/Keywords Frequency Percent
1 Global Operations 2 40
2 Sustainable 1 20
3 BPO 1 20
4 Industry Leadership 1 20
5 Technology 4 80
6 Business Partnership 1 20
7 Economic Growth 1 20
8 Transformation 3 60
9 Success 1 20
10 Workforce Development 1 20

10. 8
Table 2: Themes contained in the Mission Statements of Indian IT Companies.
(Total number of mission statements: 18)
S.No Theme/Keywords Frequency Percent
1 Transformation 2 11
2 Employee Welfare 2 11
3 Trust and Transparency 2 11
4 Adaptability 1 6
5 Value Centricity 1 6
6 Business Partnership 2 11
7 Leadership 2 11
8 Global Operations 2 11
9 Industry Specialization 1 6
10 Client Satisfaction 3 17
11 Innovation 3 17
12 Social Responsibilities 5 28
13 Environment 4 22
14 Economic Performance 2 11
15 BPO 1 6
16 Digital Workforce 1 6
17 Technology 5 28

11. 9
8. Discussion and Findings
The vision and mission statements of the different companies were sourced from the websites
of the companies namely Infosys Limited, Wipro, HCL Technologies, Hexaware
Technologies and MPhasis. These statements were subjected to the content analysis and
different themes/keywords with their frequency of occurrence was recorded.
Technology is the most prominent theme in the Vision statements as it appeared 4 times in
the 5 statements with a percentage of 80%, followed by the theme Transformation which
appeared 3 times with a percentage of 60% while Global Operations appeared 2 times with a
percentage of 40%.
For the mission statements Technology and Social responsibilities are the most prominent
themes with the frequency of 5 in the 18 considered mission statements with a percentage of
28% followed by Environment which appeared 4 times with a percentage of 22% and the
themes of Client satisfaction and Innovation have a frequency of 3 with the percentage of
17%.
9. Concluding Remarks
Technology is the most common theme in the vision statements, it can be fairly concluded
that for the companies growing and adapting with the technology is among the most
important aspects of its long term planning and goals while in case of the analyzed mission
statements Technology and Social responsibilities are the most common themes identified,
which means that the considered IT companies are more inclined towards Technology and
the different sets of social responsibilities associated with them, there are many other
identified and analyzed themes but these themes were the most common and prominent
among the respective statements.

12. 10
10. Environmental Analysis of Indian IT Companies
10.1. Infosys Limited
Table 3: Internal Environment Analysis of Infosys
Tangible Strengths
Possible Strength Response Is it strength?
Does it have a cost advantage due to presence in India? Yes Yes
Intangible Strengths
Possible Strength Response Is it strength?
Does it provide strong end to end business solutions? Yes Yes
Does it have strategic associations? Yes Yes
Tangible Weaknesses
Possible Weakness Response Is it Weakness?
Is it dependent on limited markets? Yes Yes
Intangible Weaknesses
Possible Weakness Response Is it Weakness?
Is it covering growing markets? No Yes
It has a high attrition rate? Yes Yes
Table 4: External Environment Analysis of Infosys
Economic Factors: Comments Effect on Industry
Invest in young technology companies. Increase in tech competency Positive
Rising wage inflation in India. Increase in service prices Negative
Technological Factors: Comments Effect on Industry
Growth in Digital Transformational
Technologies.
Increase in skill set of the
workforce.
Positive

13. 11
Increasing demand for cloud-based
solutions.
Increased technical
competency.
Positive
Legal / Political Factors: Comments Effect on Industry
Changes in US immigration laws. Decrease in Opn. Stability. Negative
International Factors: Comments Effect on Industry
Focus on emerging markets. Client base increment Positive
Intense competition. Reduction in Market share Negative
Table 5: SWOT Analysis of Infosys
SWOT Analysis
Strengths Cost advantage due to a presence in India
Provides strong end to end business solutions
Strategic Association
Weaknesses Dependent on Limited markets
Not covering growing markets
High Attrition rate
Opportunities Invest in young technology companies
Growth in Digital Transformational Technologies
Increasing demand for cloud-based solutions
Focus on emerging markets
Threats Intense competition
Changes in US immigration laws
Rising wage inflation in India

14. 12
10.2. Wipro
Table 6: Internal Environment Analysis of Wipro
Tangible Strengths
Possible Strength Response Is it strength?
Does it have a broad range of research and development
services?
Yes Yes
Does it have an impressive list of clientele and mega
partnerships?
Yes Yes
Is it employing large no. of employees? Yes Yes
Intangible Strengths
Possible Strength Response Is it strength?
Does it have low cost advantage & high quality
standards?
Yes Yes
Tangible Weaknesses
Possible Weakness Response Is it Weakness?
Is its free floating stock is very less for the investor? Yes Yes
Intangible Weaknesses
Possible Weakness Response Is it Weakness?
Does it have a low operating margin? Yes Yes
Table 7: External Environment Analysis of Wipro
Economic Factors: Comments Effect on Industry
Company has good opportunity since the
sector is growing.
Increase in Market share
and sales
Positive
Huge potential in domestic market. Increased sales Positive
Socio-Cultural Factors: Comments Effect on Industry
Attrition and Low Employee loyalty Decreased workforce balance Negative
Increasing cost of Human capital. Increased expenditures Negative

15. 13
International Factors: Comments Effect on Industry
Slowdown in US economy as major
client base is from US.
Reduction in sales Negative
Table 8: SWOT Analysis of Wipro
SWOT Analysis
Strengths Low cost advantage and High quality standards
Broad range of research and development Services
Wipro has impressive list of clientele and mega partnership
with – Cisco, Oracle, EMC, Microsoft and SAP
One of the top IT Companies in India employing over
130,000 employees
Weaknesses Low operating margin of other group of companies
Free floating stock is very less for the investor
Opportunities Company has good opportunity since the sector is growing.
Can diversify in brand product category and consulting
services.
Huge potential in domestic market.
Threats Slowdown in US economy as major client base is from US.
Attrition and Employee loyalty.
Increasing cost of Human capital.

16. 14
10.3. HCL Technologies
Table 9: Internal Environment Analysis of HCL Technologies
Tangible Strengths
Possible Strength Response Is it strength?
Does it have a consistent revenue growth? Yes Yes
Does acquisition of Axon enable the company to offer
full SAP services?
Yes Yes
Does it have offerings like tablets, laptops and PCs? Yes Yes
Does it have large no. of employees? Yes Yes
Intangible Strengths
Possible Strength Response Is it strength?
Does it have association with major brands? Yes Yes
Does it have a global coverage? Yes Yes
Does it offer services like ERS, ETS, BPO and EAS? Yes Yes
Tangible Weaknesses
Possible Weakness Response Is it Weakness?
Is the total asset turnover high? Yes Yes
Intangible Weaknesses
Possible Weakness Response Is it Weakness?
Does it have tough competition from existing PC and
laptop brands?
Yes Yes
Table 10: External Environment Analysis of HCL Technologies
Economic Factors: Comments Effect on Industry
New Outsourcing deals Increased sales Positive
Strong presence in defence space and
potential to benefit from offset provision
Increase in sales and
market
Positive

17. 15
in Indian defence imports
Technological Factors: Comments Effect on Industry
Emergence of potentially disruptive
technologies/practices like cloud
computing
Depletion of existing
market share
Negative
International Factors: Comments Effect on Industry
Adverse impact of foreign exchange
movement
Reduction in global service
prices
Negative
Table 11: SWOT Analysis of HCL Technologies
SWOT Analysis
Strengths Association with Major Brands
Consistent revenue growth
Acquisition of Axon enables company to offer full SAP
services
Global Coverage in countries like U.S, Europe, Japan etc.
Offerings like tablets, laptops and PCs expand the reach
Over 80,000 employees are working at HCL
Offers services like ERS, ETS, BPO and EAS
Weaknesses Total asset turnover is one of the weakness
Tough competition from existing PC and laptop brands means
limited market share
Opportunities New Outsourcing deals
Strong presence in defence space and potential to benefit from
offset provision in Indian defence imports.
Threats Adverse impact of foreign exchange movement
Emergence of potentially disruptive technologies/practices
like cloud computing

18. 16
10.4. Hexaware Technologies
Table 12: Internal Environment Analysis of Hexaware Technologies
Tangible Strengths
Possible Strength Response Is it strength?
Is monetary assistance provided to the company? Yes Yes
Does it have a domestic market? Yes Yes
Does it have high profitability and revenue? Yes Yes
Intangible Strengths
Possible Strength Response Is it strength?
Does it have a high growth rate? Yes Yes
Does it have experienced business units? Yes Yes
Does it have reduced labour costs? Yes Yes
Tangible Weaknesses
Possible Weakness Response Is it Weakness?
Does it have small business units? Yes Yes
Intangible Weaknesses
Possible Weakness Response Is it Weakness?
Is the market competition very high? Yes Yes
Is the future market size large? No Yes
Table 13: External Environment Analysis of Hexaware Technologies
Economic Factors: Comments Effect on Industry
Growth rates and profitability Increased Value Positive
Growing economy Increase in Market size Positive
Less Cash flow Reduced cash circulation Negative
Legal / Political Factors: Comments Effect on Industry

19. 17
Strict Government regulations Less business flexibility Negative
Demographic Factors: Comments Effect on Industry
Increase in labour costs Increased Expenditure Negative
International Factors: Comments Effect on Industry
Global markets Increased sales & profit Positive
Table 14: SWOT Analysis of Hexaware Technologies
SWOT Analysis
Strengths
High growth rate
Monetary assistance provided
Domestic market
High profitability and revenue
Experienced business units
Reduced labour costs
Weaknesses
Small business units
Competitive market
Future market size
Opportunities Global markets
Growth rates and profitability
Growing economy
Threats Cash flow
Government regulations
Increase in labour costs

20. 18
10.5. MPhasis
Table 15: Internal Environment Analysis of MPhasis
Tangible Strengths
Possible Strength Response Is it strength?
Does it have a broad range of research and development
services?
Yes Yes
Does it currently have good employee strength? Yes Yes
Intangible Strengths
Possible Strength Response Is it strength?
Does it have low cost advantage? Yes Yes
Does it have strong brand equity? Yes Yes
Does it have high quality standards? Yes Yes
Does it have a presence in different countries? Yes Yes
Tangible Weaknesses
Possible Weakness Response Is it Weakness?
Increase in indirect sales? Yes Yes
Intangible Weaknesses
Possible Weakness Response Is it Weakness?
Does it have increased margin pressure? Yes Yes
Table 16: External Environment Analysis of MPhasis
Economic Factors: Comments Effect on Industry
Company has good opportunity since the
sector is growing
Increase in Market and
sales
Positive
Huge potential in domestic market Increased Market share Positive
Increasing cost of Human capital Increased Expenditure Negative
Technological Factors: Comments Effect on Industry

21. 19
Can diversify in brand product category
and consulting services
Increased customer base Positive
Socio-Cultural Factors: Comments Effect on Industry
Attrition and Low Employee loyalty Decreased Workforce bal. Negative
International Factors: Comments Effect on Industry
Slowdown in US economy as major
client base is from US
Decrease in sales Negative
Table 17: SWOT Analysis of MPhasis
SWOT Analysis
Strengths Low cost advantage
Broad range of research and development Services
Strong Brand Equity as its is position as an HP company
High quality standards
Currently has employee strength of 38000 with presence in 14
countries
Weaknesses Margin pressure increased due to increase in direct sales
Opportunities Company has good opportunity since the sector is growing
Can diversify in brand product category and consulting
services
Huge potential in domestic market
Threats Slowdown in US economy as major client base is from US
Attrition and Employee loyalty
Increasing cost of Human capital

22. 20
11. Conclusion
Indian IT companies subjected to the Environment Analysis revealed some facts about their
operational aspects mostly relating to the global world they compete in, the different type of
environments they have to manage such as the internal & external environment with different
factors such as the international factors, demography, political/legal factors, technological
factors and socio-cultural factors. These factors and environments have a direct impact on the
performance and operations of the companies in the corporate world.
Identification and analysis of the different aspects of the companies is done by the
environmental analysis technique where they are firstly recorded and stated separately for
internal environment & for the external environment and then they are totally integrated and
put up into the SWOT table which is a summarizing conclusion of the analysis performed.

23. 21
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